2nd screen apps & tv news engagement

Prof. Mike McKean, Missouri School of Journalism

Futures Lab Director, Reynolds Journalism Institute

Hurley Symposium, National Press Club, April 2013

2nd Screen Apps & TV News Engagement

Two (or more) Screens Are Common

Apps Designed Specifically

for TV Viewing

Do They Work for News?

A Bewildering Array of Choices

Find

Personalize

Participate

Return

To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.

Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.

Outside the light blue box to the edge of the frame should be background only.

Television Safe Title Areas

To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.

Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.

Outside the light blue box to the edge of the frame should be background only.

Television Safe Title Areas

To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.

Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.

Outside the light blue box to the edge of the frame should be background only.

Television Safe Title Areas

To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.

Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.

Outside the light blue box to the edge of the frame should be background only.

Television Safe Title Areas

To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.

Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.

Outside the light blue box to the edge of the frame should be background only.

Television Safe Title Areas

To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.

Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.

Outside the light blue box to the edge of the frame should be background only.

Television Safe Title Areas

To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.

Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.

Outside the light blue box to the edge of the frame should be background only.

Television Safe Title Areas

To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.

Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.

Outside the light blue box to the edge of the frame should be background only.

Television Safe Title Areas

To use Power Point for television you must keep words or important graphics inside this blue box to be seen at home.

Anything outside this blue box , but still within the light blue box MIGHT be seen or MIGHT be cut off to the viewer.

Outside the light blue box to the edge of the frame should be background only.

Television Safe Title Areas

Challenges for TV News Providers

What content do I provide?

How do I staff it?

Build it yourself or partner?

How do I integrate with CMS?