"how to make tv apps work" 10 rules for connected tv apps development
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"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development connected Tv developers guide "TRANSCRIPT
10 rules for Connected TV apps development
Javier LasaR&D managerPrisa digital
videoweb 2011twitter/javier_lasa
What is connected TV?
What is connected TV?
A TV set with internet connection?Not quite
@
What is connected TV?
Ipad 250.000Elpais y digital +
150.000 apps downloaded
Smartphone 30% market share1,5 mm iphones
CTV 21% market in 2011 2,5 M TV 54 % in 2014 (SPAIN)
Connected Tv is the marriage of television engagement & internet interactivity
@
idea by @plinkers
Fragmented ecosystem
New actors
SP
Fragmented ecosystem
What,s better a native app or a adapted web view?Think global a maximize reach
Data by @plinkers
10 Rules for Connected TV development
Rule 1 # Define a strategy
Rule 2 # Tv isnt a PC neither a mobile
Rule 3 # Tech specs matter
Rule 4 # Flattern information hyerachy
Rule 5 # Navigation is key
Rule 6 # Simplify user interface controls
Rule 7 # Enable interaction and conversation
Rule 8 # Testing and performace
Rule 9 # Define advertising strategy and analytics
Rule 10 # Enhance your project manager skills
What
Why
How
Where
When
Who
Topics are we going to cover?Formats area we going to use?
Does anyone care?Does this provide bussines value? (AD-PPV-SBS)
We deliver content(tech specs audio-video)Should we say it? (style tone of voice..)
Will we get the contentCan we syndicate the content? Feeds social media
Will this be published?Will it need to be updated?
Is responsible for the content?Will maintain it over time?
Rule 1 # Define a strategy
@
Webcam (image) telepresence
microphone
Interaction mobile app
Remote control interaction
Internet and user feedback
Audio quality sound
Stereo /dolby
Quality picture3D images
-Memory/peformance is limited
-Large screen/fixed set (but mobile when multiscreen sync)
-Superb video &sound quality
-Apps respond to remote (future gestures kinect?)
-Native , web and hybrid sw
Think multiscreen: Connected device interaction more important to TVs than apps
Rule 2 # Tv isn,t a PC neither a mobile
Rule 3 # Tech specs matter
01
02
03
04
05
06
Tv signal
TV App store
appcategories
Elpais appMain level
2 levelVideo section
3 rd levelVideo playback
Rule 4 # Flattern information hyerachy
1 Main navigation Categories: Vertical vs Horizontal nav.Avoid differnt subtask
3-key help: botton bar direct access
2-In page navigation: scroll,,zoom, video controls
1h
1v
23
Rule 5 # Navigation is key
Hot spots: interactive area should be bigger than 60x50 px
Font: minimun size 24pFont restricted to vendor catalog
Minimum image size 90x90
Rule 6 # Simplify user interface controls
Interaction troughtout remote different ´from mouse or tactile screen
Social features must be present in the app but mixing the public and private in one screen can lead to problems
Rule 7 # Enable interaction and conversation
Rule 8 # Testing and preformace
screen resolution and safe area
Desing for large screens
Test the apps on final screen
Adapt image output to TV set, blu-ray and STB at initial design
SOPONSORSHIP SPLASH SPONSOR HEADER INTERSTITIAL
LANDING PAGE PRE-ROLL OVER DISPLAY
Rule 9 # Advertising strategy & analytics
Launchapril 2011Launch
april 2011Documentation
Functional specsTech specs
Documentation Functional specs
Tech specs
Access development environment
Access development environment
NDA Signing
NDA Signing
Pro
du
ct M
anag
emen
t
NDAClosure
Bu
sin
ess
Service ContractService Contract
Transfer development konwledge to BU
Transfer development konwledge to BU
Product Roadmap & work plan
Tv app average development time: 6 week plus 4 week of testing
Average cost: 15k- 25k euro
Test & integration 4-6 weeksTest & integration 4-6 weeks
Rule 10 # enhance your project manager skills
Think global ( international teams: Korea, NYC, Japan, London)
Bussines caseBussines case
DesignProgrammingTest
DesignProgrammingTest
Not a rule, a must # Love your products
Not a rule, a must # Love your products
THE FUTURE? #futureofconnectedTV
#Eskerrik asko#Gracias
#Thank youDonwload presentation at Slideshare.net/javierlasa
twitter/javier_lasa blog: javierlasacastro.wordpress.com