"how to make tv apps work" 10 rules for connected tv apps development

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10 rules for Connected TV apps development Javier Lasa R&D manager Prisa digital videoweb 2011 twitter/javier_lasa

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"Short, bright and to the point, great presentation." GIGAOM "How to Make TV Apps Work" NEW TEE BEE APPMARKET "Javier Lasa has created a brilliant visual starter kit for anyone interested in TV App development connected Tv developers guide "

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Page 1: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

10 rules for Connected TV apps development

Javier LasaR&D managerPrisa digital

videoweb 2011twitter/javier_lasa

Page 2: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

What is connected TV?

Page 3: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

What is connected TV?

A TV set with internet connection?Not quite

@

Page 4: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

What is connected TV?

Ipad 250.000Elpais y digital +

150.000 apps downloaded

Smartphone 30% market share1,5 mm iphones

CTV 21% market in 2011 2,5 M TV 54 % in 2014 (SPAIN)

Connected Tv is the marriage of television engagement & internet interactivity

@

idea by @plinkers

Page 5: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

Fragmented ecosystem

New actors

Page 6: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

SP

Fragmented ecosystem

What,s better a native app or a adapted web view?Think global a maximize reach

Data by @plinkers

Page 7: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

10 Rules for Connected TV development

Rule 1 # Define a strategy

Rule 2 # Tv isnt a PC neither a mobile

Rule 3 # Tech specs matter

Rule 4 # Flattern information hyerachy

Rule 5 # Navigation is key

Rule 6 # Simplify user interface controls

Rule 7 # Enable interaction and conversation

Rule 8 # Testing and performace

Rule 9 # Define advertising strategy and analytics

Rule 10 # Enhance your project manager skills

Page 8: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

What

Why

How

Where

When

Who

Topics are we going to cover?Formats area we going to use?

Does anyone care?Does this provide bussines value? (AD-PPV-SBS)

We deliver content(tech specs audio-video)Should we say it? (style tone of voice..)

Will we get the contentCan we syndicate the content? Feeds social media

Will this be published?Will it need to be updated?

Is responsible for the content?Will maintain it over time?

Rule 1 # Define a strategy

Page 9: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

@

Webcam (image) telepresence

microphone

Interaction mobile app

Remote control interaction

Internet and user feedback

Audio quality sound

Stereo /dolby

Quality picture3D images

-Memory/peformance is limited

-Large screen/fixed set (but mobile when multiscreen sync)

-Superb video &sound quality

-Apps respond to remote (future gestures kinect?)

-Native , web and hybrid sw

Think multiscreen: Connected device interaction more important to TVs than apps

Rule 2 # Tv isn,t a PC neither a mobile

Page 10: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

Rule 3 # Tech specs matter

Page 11: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

01

02

03

04

05

06

Tv signal

TV App store

appcategories

Elpais appMain level

2 levelVideo section

3 rd levelVideo playback

Rule 4 # Flattern information hyerachy

Page 12: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

1 Main navigation Categories: Vertical vs Horizontal nav.Avoid differnt subtask

3-key help: botton bar direct access

2-In page navigation: scroll,,zoom, video controls

1h

1v

23

Rule 5 # Navigation is key

Page 13: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

Hot spots: interactive area should be bigger than 60x50 px

Font: minimun size 24pFont restricted to vendor catalog

Minimum image size 90x90

Rule 6 # Simplify user interface controls

Interaction troughtout remote different ´from mouse or tactile screen

Page 14: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

Social features must be present in the app but mixing the public and private in one screen can lead to problems

Rule 7 # Enable interaction and conversation

Page 15: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

Rule 8 # Testing and preformace

screen resolution and safe area

Desing for large screens

Test the apps on final screen

Adapt image output to TV set, blu-ray and STB at initial design

Page 16: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

SOPONSORSHIP SPLASH SPONSOR HEADER INTERSTITIAL

LANDING PAGE PRE-ROLL OVER DISPLAY

Rule 9 # Advertising strategy & analytics

Page 17: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

Launchapril 2011Launch

april 2011Documentation

Functional specsTech specs

Documentation Functional specs

Tech specs

Access development environment

Access development environment

NDA Signing

NDA Signing

Pro

du

ct M

anag

emen

t

NDAClosure

Bu

sin

ess

Service ContractService Contract

Transfer development konwledge to BU

Transfer development konwledge to BU

Product Roadmap & work plan

Tv app average development time: 6 week plus 4 week of testing

Average cost: 15k- 25k euro

Test & integration 4-6 weeksTest & integration 4-6 weeks

Rule 10 # enhance your project manager skills

Think global ( international teams: Korea, NYC, Japan, London)

Bussines caseBussines case

DesignProgrammingTest

DesignProgrammingTest

Page 18: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

Not a rule, a must # Love your products

Page 19: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

Not a rule, a must # Love your products

Page 20: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

THE FUTURE? #futureofconnectedTV

Page 21: "How to Make TV Apps Work" 10 rules for Connected Tv apps development

#Eskerrik asko#Gracias

#Thank youDonwload presentation at Slideshare.net/javierlasa

twitter/javier_lasa blog: javierlasacastro.wordpress.com