29 reasons why you need content marketing

29 Reasons Why You Need

Content Marketing

discover online success

PPC is a widely used and dependable source of traffic

you put money in, you get traffic out

But relying on PPC alone for your web traffic is a certain way to lose money, lose conversions, and ultimately harm your business.

Content marketing means that you attract people to your site when they’re searching for it (through organic traffic), and means that you build trust by providing useful information.

Blogging, email marketing, social media, and visual content are the main drivers of engagement online. But it’s a long-term strategy and not something you can just ‘turn on’ like advertising.

So why should you do it? ?

of businesses are producing more content than they were a year ago – that means your competitors are upping their game.

(Source – Content Marketing Institute)

73%

Consumers reject more than

(Source – Content Marketing Institute)

99%of banner ads

So you’re more likely

to finish NAVY SEAL

training than click a

banner ad

Or, if you fancy a gamble,

you’re more likely to get a full house playing poker

You’re even more likely to survive a plane crash

than click a banner ad

In fact, the same 8%of users account for 85% of display ad clicks

if you only use ads, you’re ignoring 92% of people online!

(Source – comScore)

You’re even more likely to survive a plane crash than click a banner ad

And around of clicks on mobile ads are accidental

50%

?The average person sees over 1,700 banner ads

per month

what’s the last one that you remember?

(Source – comScore)

You’re even more likely to survive a plane crash than click a banner ad

Around 60% of marketers are increasing their content marketing budgets

You’re even more likely to survive a plane crash than click a banner ad

78% of CMOs believe custom content is the future of marketing

(Source – business2community)

The average web conversion rate for companies that use content marketing is almost 2x bigger than the rate for companies without (5.9% vs. 3.8%)

82% of marketers who blog see positive ROI for their content marketing

(Source – stateofinboundmarketing)

You’re even more likely to survive a plane crash than click a banner ad

Brands that create 15 blog posts per month average

new leads per month1,200

(Source – hubspot)

52% of marketers generated a lead from Facebook in 2013

(Source – hubspot )

36% of marketers found a new customer from Twitter in 2014

(Source – hubspot )

Customers spend more money when they convert from Pinterest than any other social referral

(Source – bufferapp )

Customers who receiveemail marketing spend 83% more when shopping

(Source – hubspot )

Their orders are 43% larger

and they order 28% more often too

(BTW, using the word ‘exclusive’ in your email campaigns increases open rates by 14%)

(Source – hubspot )

90% of information transmitted to the brain is visual

and visuals are processed 60,000x faster in the brain than text (Source – billiondollarinfographics )

People like photos 2x more often than text updates, and videos are shared 12x more than links and text posts combined

(Source – sproutsocial)

You’re even more likely to survive a plane crash than click a banner ad

80% of your online visitors would watch a video, while only 20% would read content

(Source – digitalsherpa)

But don’t shy away from text – content with more than 1,500 words on average gets

68.1% more tweets (and ranks better) better)

(Source – quicksprout)

You’re even more likely to survive a plane crash than click a banner ad

90% of consumers find

custom content useful

(Source – cmocouncil)

Facebook posts with questions get

100% more comments

(Source – kissmetrics)

78% of user engagement with brands on Twitter

comes in the form of retweets

(Source – bufferapp)

90% of internet users say that watching a video about a product is helpful in the decision process

(Source – digitalsherpa)

Website visitors are 64% more likely to buy a product online after

watching a video

(Source – digitalsherpa)

You’re even more likely to survive a plane crash than click a banner ad

Leads gained from content are 61% cheaper than leads from advertising, tradeshows, direct mail, or telemarketing.

(Source – hubspot)

3x more leads per

£

That means that content marketing provides

Websites with active blogs have 434% more active pagesthat means that they have 434% more changes to rank for their products, services, and associated terms

(Source – ContentPlus)

You’re even more likely to survive a plane crash than click a banner ad

They also have more

indexed links

(Source – ContentPlus)

97%

More high quality links + more quality pages

= better rankings

You’re even more likely to survive a plane crash than click a banner ad

71% of people say that blogs affect their purchasing decisions

(Source – hubspot)

?Still think that advertising alone can help your business?

So what should you do?

You’re even more likely to survive a plane crash than click a banner ad

1. Create a content strategy to appeal to your

customers

You’re even more likely to survive a plane crash than click a banner ad

2. Produce high quality

content

You’re even more likely to survive a plane crash than click a banner ad

3. Produce plenty of it –

your site needs regular updates

You’re even more likely to survive a plane crash than click a banner ad

4. Make sure it’s varied –

use infographics, videos, photos,

and text blog posts

5. Broadcast it across your

social media

6. Email it to your

top clients

You’re even more likely to survive a plane crash than click a banner ad

7. Watch your rankings improve

and your conversions grow

discover online success