2017 social media strategy for farmers

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OHIO AGRICULTURAL RESEARCH AND DEVELOPMENT CENTER

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6 Step Social Media Strategy for your Farm

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facebook.com/dickiebirdfarm

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Why Social Media?

Share your farm story

Customer engagement and participation

Start a conversation

Build relationships

Credibility

Transparency

Brand awareness

Boost SEO

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6 Step Social Media

Strategy

Ready? Set? Go!

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Step 1. Determine purpose

Sell product

Educate customers

Advocate Ag issues

Highlight events

Generate leads

Build a fan base

Retain customers

Share new products

Drive traffic to your website

Boost Ag industry

Fundraising

Inspire fellow farmers

Be a thought leader

Share your story

Make farming less lonely

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Step 2. Pick your platforms

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¹ Maeve Duggan, ”The Demographics of Social Media Users,” Pew Research

Center, August 19, 2015, accessed October 22, 2016 from

http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

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Step 3. Establish accounts and set up profiles

Consistency @dickiebirdfarm

Optimize search results with a relevant profile

Make it easy for followers to find you

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Step 4. Create content

Rule of thirds

Don’t be salesy

Inject personality

Think like a follower

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Manage content on multiple platforms

² Nathan Ellering, ”What 16 Studies Say About The Best Times To Post On Social

Media,” Coschedule Blog, April 13, 2016, accessed October 23, 2016 from

http://coschedule.com/blog/best-times-to-post-on-social-media/

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“How often should I post?”1-2 x daily

1 x per hour

1-2 x daily

Up to 3 x daily

Up to 3 x daily

Up to 3 x daily

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Social listening

What are people saying about you?

What are people saying about your competitors?

What topics are trending?

What conversations are people having?

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How to respond to negative comments

Address, don’t delete

Cap it at 1 response

Take it offline

Delete, report or block spam

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Step 5. Advertise

92% of small businesses advertise on Facebook

23% of small businesses promote tweets

24% of small businesses advertise on LinkedIn

In 2017 social media ads are expected to generate $35.8 BILLION in sales!

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How to advertise on social media

1. Set a budget

2. Schedule timeframe or run continuous

3. Select custom campaign

4. Target audience

5. Choose how your ad will appear

6. Publish

7. Receive bill after campaign ends

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Boosted Post

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Step 6. Analytics

Identify what works

Better understand your customer

Measure ROI

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www.facebook.com/dickiebirdfarm

Thanks!Download free PDFs: Social Media Tools and 10 Fail Proof Social Media Promotions

http://go.osu.edu/farmsocialmedia