2016 pitch deck - kmn home

Investor Presentation | January 2016 Proprietary & Confidential

THE TEAM

Keith M. Nielson Founder

Inventor, artist, brazillian jiu jitsu.

B.S. in Mechanical Engineering from GMI. 10+ years of c-level management

experience, Young Presidents Organization (YPO).

Kevin M. Vann CEO/Founder

Avid runner, cyclist, traveller.

B.S.E. in Naval Architecture & Marine Engineering, M.S.E. in Industrial

Operations Engineering from the University of Michigan

Robert Daley Advisory Board Member

CEO of 4moms, $70M in annual revenue,

designs and manufactures high-end products for babies and toddlers.

Buzz Leer Key Account Sales

Vice President of Sales & Marketing at Lenox, as well as Mikasa, Neoflam, Waterford, Bed Bath &

Beyond and on-air host for HGTV.

Troy Devens Key Account Sales

Sales Executive at O’Neill Marketing Group

(OMG), buyer at Target and planning/logistics for General Mills.

TO CREATE INNOVATIVE AND HIGH DESIGN PRODUCTS THAT CHANGE THE GAME OF THEIR RESPECTIVE

CATEGORY.

VISION

MARKET

Market Size

BILLION$48

$6.3 billion spent onkitchen electrics

$48 billion housewares market and growing

$7.5 billion spent onkitchen tools/gadgets and storage

DEMOGRAPHICSTarget Audience Men and women between 25-65 who enjoy working in the kitchen and value quality products that are an improvement in both form and function.

Our Current Consumer Demographic

$50-74K (12%)$75-99K (14%)$100-149K (22%)> $150K (41%)

$25-49K (7%)< $25K (4%)

IncomeStyle (11%)Quality (33%)Function (56%)

Value

25-34 (16%)35-44 (20.5%)45-54 (20.5%)> 55 (42%)

< 24 (1%)

Male 25%Female 75%

DRAWERDECORResolve clutter in minutes.

ALUMINUM ROLLING PINElegantly practical.

HIGHLIGHTS

• $42,764 pre-sales in 30 days on KICKSTARTER

• $5,000+ response on New York Times article

SALES BY COLORDirect to Consumer

31%

35%

17%

17%

FINGERMITTGet a grip on heat.

MAGNETICTOWELArm’s-length convenience.

MILESTONES

drawerdecorProduct Debut

FOUNDED2011

Year of Press

2012

Back in hardware mode

2013

Kicked Into Gear

2014Leap Year

2016

2015

Received seed funding, May ‘11

Shipped 1st pre-order, Jun ‘11

InStyle, Sep ’11

Better Homes and Gardens, Feb ‘13

Lakeland (UK), Apr ‘13

The Container Store, Jul ’13

Food Network Magazine, May ‘12

Real Simple, Jun ’12

Fine Cooking, Oct ‘12

ShopSmart, Nov ’12

Mercante AS (NL), Jul ’13

MagneticTowel Launch, Sep ‘13

Go Mass or Go Home

KICKSTARTERWoman’s Day, Sep ‘14

Bed Bath & Beyond, Feb ‘15

New York Times, Feb ’15

Food & Wine, May ‘15

Wayfair, Jun ‘15

Good Housekeeping, Oct ‘15

Target, Oct ’15

HSN, Nov ‘15

This Old House, Nov ’15

TRACTION

PRESS

USE OF PROCEEDS

MARKETING

PRODUCT

SALES

• Support key accounts with promotional campaigns including ads and PR

• Attend additional gift and buying shows (Dallas Gift, New York Gift, Ambiente, etc.)

• Ramp up inventory on existing product lines

• Continue R&D and manufacture of products waiting in proprietary pipeline

• Hire additional personnel (i.e. full-time sales manager, accountant, operations manager)

• Expand manufacturer’s representative network and leverage experienced sales manager’s network

THE DEAL

DEAL OFFER

Amount of Raise: $750k-$1M

Structure: Convertible Note

PROJECTIONS

2015 2016 2017

$157K

$1.1M

$2.1M

SALES2015 2016 2017

$230K

$864K

$1.5M

COGS EXPENSES

2015 2016 2017

($72K)$286K

$639K

EBITDA

CONNECTYou’re awesome. Let’s talk.

Facebook @kmnhome

Twitter @kmnhome

Phone 888.276.5979

Email kevin@kmnhome.com