2016 mortgage banking executive summit: the power of social media

1

The Power of Social Media

Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase

2

Three channels and

no remote

300 cable

channels

Infinite

choice

2015

E2016

E2017

E2020$190

billion

~$200 billion

~$209 billion

~$243 billion

Projected Advertising Spend

3

Changes in Consumer Media Consumption

Three channels and

no remote

300 cable

channels

Infinite

choice

Three channels and no remote 300 cable channels Infinite choice

40% of all media is now consumed via the Internet60% of that is consumed on mobile

26% of that is social

4

Effectively Engaging with Customers

More adults are using social media

8%

80%

2005 2016

% online adults using

social

>1bn1.5bn ~400mm ~347mm

~320mm ~100mm ~200mm ~700mm

More than 4 billion social media accounts

5

Ad Spend not Migrating as Fast as Consumption

$-

$50

$100

$150

$200

$250

2012 2013 2014 2015 2016E 2017E 2018E

US Total Media Ad Spending ($bn)

Outdoor

Radio

Print

Other digital

Mobile

TV

$165 $171$180

$189$200

$209$221

TV is still 37% of all

advertising spend

6

Clara ShihCo-Founder and CEO, Hearsay Social

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