2016 mortgage banking executive summit: the power of social media
TRANSCRIPT
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The Power of Social Media
Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
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Three channels and
no remote
300 cable
channels
Infinite
choice
2015
E2016
E2017
E2020$190
billion
~$200 billion
~$209 billion
~$243 billion
Projected Advertising Spend
3
Changes in Consumer Media Consumption
Three channels and
no remote
300 cable
channels
Infinite
choice
Three channels and no remote 300 cable channels Infinite choice
40% of all media is now consumed via the Internet60% of that is consumed on mobile
26% of that is social
4
Effectively Engaging with Customers
More adults are using social media
8%
80%
2005 2016
% online adults using
social
>1bn1.5bn ~400mm ~347mm
~320mm ~100mm ~200mm ~700mm
More than 4 billion social media accounts
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Ad Spend not Migrating as Fast as Consumption
$-
$50
$100
$150
$200
$250
2012 2013 2014 2015 2016E 2017E 2018E
US Total Media Ad Spending ($bn)
Outdoor
Radio
Other digital
Mobile
TV
$165 $171$180
$189$200
$209$221
TV is still 37% of all
advertising spend
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Clara ShihCo-Founder and CEO, Hearsay Social
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