2016 local seo ranking factors

Post on 25-Jan-2017

7.151 Views

Category:

Marketing

3 Downloads

Preview:

Click to see full reader

TRANSCRIPT

#SMX #21C3 @danleibson @localseoguide

What Local SEO Ranking Factors Really Matter?

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

#SMX #21C3 @danleibson @localseoguide

Making the world a better place through constructing elegant hierarchies for maximum code reuse & extensibility.

We also do SEO for large websites, national to local brands and agencies.

About The Company

#SMX #21C3 @danleibson @localseoguide

Andrew Shotland is a pain medication-dependent, misanthropic SEO who’s seen one too many site migrations gone bad…

Dan Leibson is a hotshot SEO with a mysterious past and a chip on his shoulder.

About Us

#SMX #21C3 @danleibson @localseoguide

Obligatory Client Slide

#SMX #21C3 @danleibson @localseoguide

The Quest for the Perfect Local SEO Ranking Factors

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

#SMX #21C3 @danleibson @localseoguide

A Method To the Madness

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

#SMX #21C3 @danleibson @localseoguide

A Method To the Madness

#SMX #21C3 @danleibson @localseoguide

For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/

#SMX #21C3 @danleibson @localseoguide

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Great Partners

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

ORDINAL RANKING FACTORS

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

CATEGORICAL RANKING FACTORS

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Huh?

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Citations

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Citations

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Links

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Links

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

ORGANIC ALGO > LOCAL ALGO

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Websites Matter A Lot

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Location Location Location

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Location Location Location

#SMX #21C3 @danleibson @localseoguide

What about GMB?

#SMX #21C3 @danleibson @localseoguide

What about GMB?

#SMX #21C3 @danleibson @localseoguide

“As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoide confusing users and webmasters about the significance of the metric.”

Toolbar PageRank

http://www.thesempost.com/google-removing-pagerank-from-toolbar/

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

What may not work?

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Meta Keywords Tag?

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Meta Keywords Tag?

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

So many choices, so little time!

#SMX #21C3 @danleibson @localseoguide

THANK YOU! SEE YOU AT THE NEXT #SMX

Reverse Engineering Google’s Local Search Algorithm

Prioritize Investment

#SMX #21C3 @danleibson @localseoguide

CONJOINEDTRIANGLES OF

LOCAL SEO SUCCESS

>>>

>>>

GMB

OFF-SITE LOCALLocalSEOGuide.com

WEBSITE

LINKS

RELEVANCE

#SMX #21C3 @danleibson @localseoguide

Interested in More? Check these out!

Local Search Ranking Factors Survey

Organic Search Ranking FactorsMoz

Search MetricsBacklinko

The Art of SEO 4th Edition

#SMX #21C3 @danleibson @localseoguide

Coming Soon

#SMX #21C3 @danleibson @localseoguide

Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/

TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE

(SWAP IN YOUR OWN AS NEEDED)

THANK YOU! SEE YOU AT THE NEXT #SMX

top related