2016 09 29 febelmar advertising effectiveness intro
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TRANSCRIPT
WELCOME
BY GERD CALLEWAERT
FEBELMAR PRESIDENT
ADVERTISING EFFECTIVENESS
MULTI TOUCH POINTS
29/09/2016
Mission
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TO PROMOTE THE INDUSTRY OF MARKET INTELLIGENCE
ClientsEmployees
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Neuro AdvertisingMobile
Agenda
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15.00 – 15.05 Introduction Gerd Callewaert
15.05 – 15.25 The impact of mobile and TV advertisement Bert Hendrickx
15.25- 15.45 Navigating the digital touchpoint revolution Trui Lanckriet
15.45 – 16.00 Break
16.00 – 16.20 Fine-tuning your multi touchpoint campaign to maximize impact
Ilse Bruwiere & Antoon Van der Steichel
16.20 – 16.40 The impact of screen size on emotional and attentional components when watching commercials
Jelle Demanet
16.40 – 17.30 Farewell drink
Thanks to our sponsor
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