WELCOME

BY GERD CALLEWAERT

FEBELMAR PRESIDENT

ADVERTISING EFFECTIVENESS

MULTI TOUCH POINTS

29/09/2016

Mission

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TO PROMOTE THE INDUSTRY OF MARKET INTELLIGENCE

ClientsEmployees

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Neuro AdvertisingMobile

Agenda

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15.00 – 15.05 Introduction Gerd Callewaert

15.05 – 15.25 The impact of mobile and TV advertisement Bert Hendrickx

15.25- 15.45 Navigating the digital touchpoint revolution Trui Lanckriet

15.45 – 16.00 Break

16.00 – 16.20 Fine-tuning your multi touchpoint campaign to maximize impact

Ilse Bruwiere & Antoon Van der Steichel

16.20 – 16.40 The impact of screen size on emotional and attentional components when watching commercials

Jelle Demanet

16.40 – 17.30 Farewell drink

Thanks to our sponsor

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