2015 style guide
Post on 13-Apr-2017
130 Views
Preview:
TRANSCRIPT
//CHURCH LOGO Our church logo consists of a logomark & a wordmark. They should be used together in most cases. The logomark can be used alone for small applications such as social media. The wordmark can be displayed in a horizontal or stacked format, with the stacked format being the primary option. The logo should always be surrounded by an adequate amount of white space. In this case, the border should be at least equal to the height of the wordmark. The logo is its approved formats can be found at media/style guide & files/official logos/Pantano. The Pantano logo should only be used on printed materials approved by the Communication Team. Never stretch proportions, adjust spacing, pixelate or use a different typeface for the logo.
EXAMPLES
PRIMARY LOGO – TWO COLOR LOGOMARK ONLY SECONDARY LOGO – ONE COLOR WORDMARK ONLY
//MINISTRY LOGOS Never stretch proportions, adjust spacing, pixelate or use a different typeface for any ministry logo. All approved ministry logos are located at media/style guide & files/official logos. Email requests to communicationteam@pccwired.org (Logos below are samples. The logos you see are only a small representation.)
Century Gothic (body text) Century Gothic is a sans-‐serif typeface that can be used for large amounts of copy such as workbooks & articles. ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Iowan Old Style (Inset paragraph) Iowan Old Style is a serif typeface that can be used in small amounts of copy such as sidebars, quotes & subheads.
ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
//DESIGNER TYPEFACES These approved typefaces are for our designers, design volunteers & staff to use in producing anything related to the Pantano Christian Church brand. (You can find these fonts on our server at: central/media/style guide & files/fonts.) Typography questions can be forwarded to our Communication Team. Fonts should be used without shadows, glows or other text effects.
Gotham (2nd title)
Gotham is a sans-‐serif typeface that can be used for headlines & small amounts of copy. ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Quadon (1st title) Quadon is a sans-‐serif typeface that can be used for headlines & small amounts of copy. ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
EXAMPLE Culpa explicabo maxime animi perspiciatis asperiores magni quae exercitationem, iusto quod sit praesentium facere possimus quae est ad. Laboriosam beatae at harum expedita id autem ipsum vel, sit expedita fuga dolorem sequi magni ab id, neque fuga labore tempora sequi illum nostrum maiores, in totam animi soluta cumque sequi libero non, aut laborum accusantium inventore fuga, aut minus harum. Lorem ipsum Eos reiciendis excepturi quidem itaque voluptatum dolorem dolorum doloremque, nemo maiores molestias iste voluptate voluptates exercitationem quasi aspernatur aut. Quo dicta quas quos a cupiditate earum fugit iste nulla, debitis asperiores earum temporibus quod rem nobis quam officiis, suscipit ipsam provident porro deleniti iusto cumque, et rerum quae, saepe a optio voluptatem neque eveniet quos sed voluptate?
Etiam vehicular vestibulum nisl et tempor. Curabitur vulputat metus sapien, et placerat risus vestibulum bitae. Nam et orci imperdiet, eleifend felis sit amet, facilisis diam.
PROHIBITED FONTS The following fonts are prohibited for ALL internal & external communications, including email:
! Papyrus ! Comic Sans
Helvetica Neue (body text) Helvetica Neue is a sans-‐serif typeface that should be used for all body copy in letters & internal documents. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
//INTERNAL TYPEFACES These typefaces are for internal use by staff members outside of the Communications Team. Each font is already installed on computers with Word & should be used on all external & internal letters & documents, including documents in Google Drive. (You can find these fonts on our server at: central/media/style guide & files/fonts.)
Cambria (Titles, inset paragraph) Cambria is a serif typeface that should be used in small amounts of copy such as headlines, footnotes & sidebars.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
Example Culpa explicabo maxime animi perspiciatis asperiores magni quae exercitationem, iusto quod sit praesentium facere possimus quae est ad. Laboriosam beatae at harum expedita id autem ipsum vel, sit expedita fuga dolorem sequi magni ab id, neque fuga labore tempora sequi illum nostrum maiores, in totam animi soluta cumque sequi libero non, aut laborum accusantium inventore fuga, aut minus harum. Lorem ipsum Eos reiciendis excepturi quidem itaque voluptatum dolorem dolorum doloremque, nemo maiores molestias iste voluptate voluptates exercitationem quasi aspernatur aut. Quo dicta quas quos a cupiditate earum fugit iste nulla, debitis asperiores earum temporibus quod rem nobis quam officiis, suscipit ipsam provident porro deleniti iusto cumque, et rerum quae, saepe a optio voluptatem neque eveniet quos sed voluptate?
Etiam vehicular vestibulum nisl et tempor. Curabitur vulputat metus sapien, et placerat risus vestibulum bitae. Nam et orci imperdiet, eleifend felis sit amet, facilisis diam.
Examples of document uses: ! Flyers ! Letters ! Small room signs (8.5”x11”)
Tahoma (body text) Tahoma is a sans-‐serif typeface that should be used for all body copy. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
//ONLINE TOOL TYPEFACES These typefaces are for use in MailChimp & email for internal or external communication.
Georgia (Titles, inset paragraph) Georgia is a serif typeface that should be used in small amounts of copy such as headlines, footnotes & sidebars. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890
Example Culpa explicabo maxime animi perspiciatis asperiores magni quae exercitationem, iusto quod sit praesentium facere possimus quae est ad. Laboriosam beatae at harum expedita id autem ipsum vel, sit expedita fuga dolorem sequi magni ab id, neque fuga labore tempora sequi illum nostrum maiores, in totam animi soluta cumque sequi libero non, aut laborum accusantium inventore fuga, aut minus harum. Lorem ipsum Eos reiciendis excepturi quidem itaque voluptatum dolorem dolorum doloremque, nemo maiores molestias iste voluptate voluptates exercitationem quasi aspernatur aut. Quo dicta quas quos a cupiditate earum fugit iste nulla, debitis asperiores earum temporibus quod rem nobis quam officiis, suscipit ipsam provident porro deleniti iusto cumque, et rerum quae, saepe a optio voluptatem neque eveniet quos sed voluptate?
Etiam vehicular vestibulum nisl et tempor. Curabitur vulputat metus sapien, et placerat risus vestibulum bitae. Nam et orci imperdiet, eleifend felis sit amet, facilisis diam.
In your email settings where it says “Default text style” choose the font Tahoma.
//COLOR PALETTE Designs that represent the Pantano Christian Church brand in church-‐wide communication should use this color scheme. Examples include our stationary, website & app. Unique designs for events, resources & sermon series are not limited to this scheme. Still, our color palette is always simple and bold, often using one main color with supporting neutrals. Though bold, our color scheme has a slightly desaturated feel.
RGB: 144/73/45 CMYK: 00/62/71/49 WEB: #90492d
RGB: 56/124/146 CMYK: 60/08/09/21 WEB: #499ab4
RGB: 00/00/00 CMYK: 75/68/67/90 WEB: #000000
RGB: 255/255/255 CMYK: 00/00/00/00 WEB: #ffffff
//TEMPLATES
DIGITAL LETTERHEAD A digital version of the letterhead, with a Word template, can be accessed on the server: central/media/style guide & files/digital letterhead
BUSINESS CARDS Below is the approved staff business card format. Business cards are available for staff in lead roles & at the request of team leaders. Send requests to communicationteam@pccwired.org. You will receive a file in .jpg format for proofing. If no changes are required, the suggested vendor to order from is nextdayflyers.com. Please order standard size cards with a “matte” finish.
FRONT BACK
EAST TUCSON CAMPUS 1755 S Houghton Rd • Tucson, AZ 85748
520.298.5395 • pccwired.org
!
! ! !! ! !!
[Insert!Date]!
[Recipient]![Company]![Address!1]![Address!2]![Address!3]!
Dear![Recipient]:!
Lorem!ipsum!dolor!sit!amet,!consectetuer!adipiscing!elit.!Nulla!justo.!Phasellus!quis!justo!in!est!hendrerit!blandit.!Quisque!ante!lorem,!sagittis!sagittis,!vestibulum!vitae,!nonummy!eget,!turpis.!Vestibulum!eros!urna,!malesuada!sit!amet,!vehicula!dapibus,!rutrum!id,!diam.!Aliquam!nonummy!suscipit!tellus.!Proin!lacinia!enim!in!eros.!Nulla!facilisi.!Duis!commodo,!tortor!nec!aliquam!aliquam,!lectus!ipsum!cursus!enim,!posuere!pretium!lorem!ipsum!sed!risus.!!
! Maecenas!faucibus.!Morbi!sed!lectus.!Curabitur!aliquet!posuere!lectus.!Class!aptent!taciti!sociosqu!ad!litora!torquent!per!conubia!nostra,!per!inceptos!hymenaeos.!Donec!magna.!In!at!elit.!Praesent!est!est,!sagittis!ac,!lobortis!a,!tempus!et,!mi.!!
! Etiam!mollis!metus!vitae!tellus.!Aliquam!erat!volutpat.!Donec!quis!nunc.!Sed!eros!eros,!ultricies!nec,!rutrum!ut,!pharetra!a,!purus.!Vivamus!tincidunt!aliquam!nibh.!Etiam!faucibus!imperdiet!est.!Phasellus!eget!massa!eu!pede!lobortis!pulvinar.!Nunc!tempus!orci!id!nulla.!Phasellus!id!justo.!Cum!sociis!natoque!penatibus!et!magnis!dis!parturient!montes,!nascetur!ridiculus!mus.!!
Nam!condimentum!augue!eget!erat.!Aenean!dignissim!augue!vitae!magna.!Fusce!dictum.!Quisque!gravida,!arcu!vitae!luctus!feugiat,!urna!massa!sollicitudin!ligula,!ac!vehicula!nisl!urna!et!lorem.!Sed!rhoncus.!Duis!metus!elit,!iaculis!et,!tristique!vitae,!commodo!vitae,!mi.!Fusce!sem.!Praesent!consequat,!erat!ut!scelerisque!lobortis,!est!purus!varius!sapien,!ut!rutrum!diam!dui!id!enim.!Quisque!vel!ligula!a!odio!ullamcorper!fringilla.!
Sincerely,![Your!Title]!!!
!
!
!
!
!
!
!
//TEMPLATES
SIGNATURES Every staff member of Pantano Christian Church should use our official signature with their church email address. It is recommended to not add any details to this signature. Instructions for setting up your signature block in your Gmail settings:
-‐ Choose Tahoma, normal size Line 1: Name – bold Line 2: Title – as listed on the website Line 3: Phone number with extension Line 4: “insert image”; “upload”; “select file from computer” – central/media/style guide & files/signature block.png
As seen in the example below:
FLYERS Ministry flyers will only be created on templates provided by the Communication Team. To request a template, send your flyer text to communicationteam@pccwired.org along with the size of the template you’re requesting and how the flyer will be used. All flyers used for weekend services must be requested at least 4 weeks in advance. ALL ministry flyers must be approved for quality by the Communication Team. What’s the work flow? Step 1: Plan Step 2: Request your template Step 3: Insert, proof & edit your content Step 4: Submit for approval Step 5: Post/Print
Lisa Hamilton Executive Assistant to Glen Elliott 520.298.5395 x211
//LANGUAGE
COMMON WORDS Our church should be referred to as “Pantano Christian Church,” “PCC” or “Pantano.” The following versions of our name are incorrect:
! pantano ! pantano christian church
Please use the proper spelling & capitalization for the following ministries, events & locations for promotional use – including during weekend services.
RULES AND STYLES We use the AP style guide for rules & styles concerning language in print & on the web. Examples of AP include:
! No Oxford comma (no comma before “and” in a list) ! Times include no extra zeros (5 PM not 5:00 PM) ! “Th” is not used with dates (July 12 not July 12th) ! Spell out numbers 0-‐9; numerals are always used with ages ! Use “&” instead of “and” on website copy, in flyers & other
space restrictive media. ! Only use one space after a period.
For common Christian terms & Scripture abbreviations, we follow The Little Style Guide to Great Christian Writing and Publishing. Our only difference is that we capitalize all references to God except “who” and “whom.” We list phone numbers in the following format:
! 520.298.5395 x211 SOCIAL MEDIA We use the following hashtags to identify our church & ministries:
! #pantanochristian ! #pantanomsm ! #pantanohsm
! Auditorium (not sanctuary or worship center) ! Care Groups ! Courtyard (not plaza) ! Elders ! Interest Groups ! Life Groups ! Lower seating area (Auditorium pew seating) ! Pantano Café (not Coop Court) ! Prayer Partners ! Student Services ! Towne Hall and/or Student Center ! Upper seating area (not overflow or volleyball court) ! Weekend Services
For facilities use only: (locations in CCB)
! Coop Court ! Volleyball Court ! all others from above are applicable
top related