//CHURCH LOGO Our  church  logo  consists  of  a  logomark  &  a  wordmark.  They  should  be  used  together  in  most  cases.  The  logomark  can  be  used  alone  for  small  applications  such  as  social  media.  The  wordmark  can  be  displayed  in  a  horizontal  or  stacked  format,  with  the  stacked  format  being  the  primary  option.    The  logo  should  always  be  surrounded  by  an  adequate  amount  of  white  space.  In  this  case,  the  border  should  be  at  least  equal  to  the  height  of  the  wordmark.  The  logo  is  its  approved  formats  can  be  found  at  media/style  guide  &  files/official  logos/Pantano.  The  Pantano  logo  should  only  be  used  on  printed  materials  approved  by  the  Communication  Team.    Never  stretch  proportions,  adjust  spacing,  pixelate  or  use  a  different  typeface  for  the  logo.    

EXAMPLES

PRIMARY LOGO – TWO COLOR LOGOMARK ONLY SECONDARY LOGO – ONE COLOR WORDMARK ONLY

//MINISTRY LOGOS  Never  stretch  proportions,  adjust  spacing,  pixelate  or  use  a  different  typeface  for  any  ministry  logo.      All  approved  ministry  logos  are  located  at  media/style  guide  &  files/official  logos.  Email  requests  to  communicationteam@pccwired.org  (Logos  below  are  samples.  The  logos  you  see  are  only  a  small  representation.)  

Century Gothic (body text) Century  Gothic  is  a  sans-­‐serif  typeface  that  can  be  used  for  large  amounts  of  copy  such  as  workbooks  &  articles.  ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Iowan Old Style (Inset paragraph) Iowan  Old  Style  is  a  serif  typeface  that  can  be  used  in  small  amounts  of  copy  such  as  sidebars,  quotes  &  subheads.  

ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

//DESIGNER TYPEFACES These  approved  typefaces  are  for  our  designers,  design  volunteers  &  staff  to  use  in  producing  anything  related  to  the  Pantano  Christian  Church  brand.  (You  can  find  these  fonts  on  our  server  at:  central/media/style  guide  &  files/fonts.)  Typography  questions  can  be  forwarded  to  our  Communication  Team.  Fonts  should  be  used  without  shadows,  glows  or  other  text  effects.  

Gotham (2nd title)

Gotham  is  a  sans-­‐serif  typeface  that  can  be  used  for  headlines  &  small  amounts  of  copy.  ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Quadon (1st title) Quadon  is  a  sans-­‐serif  typeface  that  can  be  used  for  headlines  &  small  amounts  of  copy.  ABCDEFGHIJKLMN OPQRSTUVWXYZ ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

EXAMPLE Culpa explicabo maxime animi perspiciatis asperiores magni quae exercitationem, iusto quod sit praesentium facere possimus quae est ad. Laboriosam beatae at harum expedita id autem ipsum vel, sit expedita fuga dolorem sequi magni ab id, neque fuga labore tempora sequi illum nostrum maiores, in totam animi soluta cumque sequi libero non, aut laborum accusantium inventore fuga, aut minus harum.  Lorem ipsum Eos reiciendis excepturi quidem itaque voluptatum dolorem dolorum doloremque, nemo maiores molestias iste voluptate voluptates exercitationem quasi aspernatur aut. Quo dicta quas quos a cupiditate earum fugit iste nulla, debitis asperiores earum temporibus quod rem nobis quam officiis, suscipit ipsam provident porro deleniti iusto cumque, et rerum quae, saepe a optio voluptatem neque eveniet quos sed voluptate?

Etiam vehicular vestibulum nisl et tempor. Curabitur vulputat metus sapien, et placerat risus vestibulum bitae. Nam et orci imperdiet, eleifend felis sit amet, facilisis diam.

PROHIBITED FONTS The  following  fonts  are  prohibited  for  ALL  internal  &  external  communications,  including  email:  

! Papyrus  ! Comic  Sans  

Helvetica Neue (body text) Helvetica  Neue  is  a  sans-­‐serif  typeface  that  should  be  used  for  all  body  copy  in  letters  &  internal  documents.   ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

//INTERNAL TYPEFACES These  typefaces  are  for  internal  use  by  staff  members  outside  of  the  Communications  Team.  Each  font  is  already  installed  on  computers  with  Word  &  should  be  used  on  all  external  &  internal  letters  &  documents,  including  documents  in  Google  Drive.  (You  can  find  these  fonts  on  our  server  at:  central/media/style  guide  &  files/fonts.)  

Cambria  (Titles,  inset  paragraph)  Cambria  is  a  serif  typeface  that  should  be  used  in  small  amounts  of  copy  such  as  headlines,  footnotes  &  sidebars.

ABCDEFGHIJKLMNOPQRSTUVWXYZ  abcdefghijklmnopqrstuvwxyz1234567890  ABCDEFGHIJKLMNOPQRSTUVWXYZ  abcdefghijklmnopqrstuvwxyz1234567890  

Example  Culpa explicabo maxime animi perspiciatis asperiores magni quae exercitationem, iusto quod sit praesentium facere possimus quae est ad. Laboriosam beatae at harum expedita id autem ipsum vel, sit expedita fuga dolorem sequi magni ab id, neque fuga labore tempora sequi illum nostrum maiores, in totam animi soluta cumque sequi libero non, aut laborum accusantium inventore fuga, aut minus harum.  Lorem  ipsum  Eos reiciendis excepturi quidem itaque voluptatum dolorem dolorum doloremque, nemo maiores molestias iste voluptate voluptates exercitationem quasi aspernatur aut. Quo dicta quas quos a cupiditate earum fugit iste nulla, debitis asperiores earum temporibus quod rem nobis quam officiis, suscipit ipsam provident porro deleniti iusto cumque, et rerum quae, saepe a optio voluptatem neque eveniet quos sed voluptate?

Etiam  vehicular  vestibulum  nisl  et  tempor.  Curabitur  vulputat  metus  sapien,  et  placerat  risus  vestibulum  bitae.  Nam  et  orci  imperdiet,  eleifend  felis  sit  amet,  facilisis  diam.  

Examples  of  document  uses:  ! Flyers  ! Letters  ! Small  room  signs  (8.5”x11”)  

Tahoma (body text) Tahoma  is  a  sans-­‐serif  typeface  that  should  be  used  for  all  body  copy.   ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

//ONLINE TOOL TYPEFACES These  typefaces  are  for  use  in  MailChimp  &  email  for  internal  or  external  communication.      

Georgia (Titles, inset paragraph) Georgia  is  a  serif  typeface  that  should  be  used  in  small  amounts  of  copy  such  as  headlines,  footnotes  &  sidebars.  ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Example Culpa explicabo maxime animi perspiciatis asperiores magni quae exercitationem, iusto quod sit praesentium facere possimus quae est ad. Laboriosam beatae at harum expedita id autem ipsum vel, sit expedita fuga dolorem sequi magni ab id, neque fuga labore tempora sequi illum nostrum maiores, in totam animi soluta cumque sequi libero non, aut laborum accusantium inventore fuga, aut minus harum.  Lorem ipsum Eos reiciendis excepturi quidem itaque voluptatum dolorem dolorum doloremque, nemo maiores molestias iste voluptate voluptates exercitationem quasi aspernatur aut. Quo dicta quas quos a cupiditate earum fugit iste nulla, debitis asperiores earum temporibus quod rem nobis quam officiis, suscipit ipsam provident porro deleniti iusto cumque, et rerum quae, saepe a optio voluptatem neque eveniet quos sed voluptate?

Etiam vehicular vestibulum nisl et tempor. Curabitur vulputat metus sapien, et placerat risus vestibulum bitae. Nam et orci imperdiet, eleifend felis sit amet, facilisis diam.

In  your  email  settings  where  it  says  “Default  text  style”  choose  the  font  Tahoma.  

//COLOR PALETTE Designs  that  represent  the  Pantano  Christian  Church  brand  in  church-­‐wide  communication  should  use  this  color  scheme.  Examples  include  our  stationary,  website  &  app.    Unique  designs  for  events,  resources  &  sermon  series  are  not  limited  to  this  scheme.  Still,  our  color  palette  is  always  simple  and  bold,  often  using  one  main  color  with  supporting  neutrals.  Though  bold,  our  color  scheme  has  a  slightly  desaturated  feel.  

RGB: 144/73/45 CMYK: 00/62/71/49 WEB: #90492d

RGB: 56/124/146 CMYK: 60/08/09/21 WEB: #499ab4

RGB: 00/00/00 CMYK: 75/68/67/90 WEB: #000000

RGB: 255/255/255 CMYK: 00/00/00/00 WEB: #ffffff

//TEMPLATES    

DIGITAL LETTERHEAD A  digital  version  of  the  letterhead,  with  a  Word  template,  can  be  accessed  on  the  server:    central/media/style  guide  &  files/digital  letterhead  

BUSINESS CARDS Below  is  the  approved  staff  business  card  format.  Business  cards  are  available  for  staff  in  lead  roles  &  at  the  request  of  team  leaders.  Send  requests  to  communicationteam@pccwired.org.  You  will  receive  a  file  in  .jpg  format  for  proofing.  If  no  changes  are  required,  the  suggested  vendor  to  order  from  is  nextdayflyers.com.  Please  order  standard  size  cards  with  a  “matte”  finish.  

FRONT BACK

EAST TUCSON CAMPUS 1755 S Houghton Rd • Tucson, AZ 85748

520.298.5395 • pccwired.org

!

! ! !! ! !!

[Insert!Date]!

[Recipient]![Company]![Address!1]![Address!2]![Address!3]!

Dear![Recipient]:!

Lorem!ipsum!dolor!sit!amet,!consectetuer!adipiscing!elit.!Nulla!justo.!Phasellus!quis!justo!in!est!hendrerit!blandit.!Quisque!ante!lorem,!sagittis!sagittis,!vestibulum!vitae,!nonummy!eget,!turpis.!Vestibulum!eros!urna,!malesuada!sit!amet,!vehicula!dapibus,!rutrum!id,!diam.!Aliquam!nonummy!suscipit!tellus.!Proin!lacinia!enim!in!eros.!Nulla!facilisi.!Duis!commodo,!tortor!nec!aliquam!aliquam,!lectus!ipsum!cursus!enim,!posuere!pretium!lorem!ipsum!sed!risus.!!

! Maecenas!faucibus.!Morbi!sed!lectus.!Curabitur!aliquet!posuere!lectus.!Class!aptent!taciti!sociosqu!ad!litora!torquent!per!conubia!nostra,!per!inceptos!hymenaeos.!Donec!magna.!In!at!elit.!Praesent!est!est,!sagittis!ac,!lobortis!a,!tempus!et,!mi.!!

! Etiam!mollis!metus!vitae!tellus.!Aliquam!erat!volutpat.!Donec!quis!nunc.!Sed!eros!eros,!ultricies!nec,!rutrum!ut,!pharetra!a,!purus.!Vivamus!tincidunt!aliquam!nibh.!Etiam!faucibus!imperdiet!est.!Phasellus!eget!massa!eu!pede!lobortis!pulvinar.!Nunc!tempus!orci!id!nulla.!Phasellus!id!justo.!Cum!sociis!natoque!penatibus!et!magnis!dis!parturient!montes,!nascetur!ridiculus!mus.!!

Nam!condimentum!augue!eget!erat.!Aenean!dignissim!augue!vitae!magna.!Fusce!dictum.!Quisque!gravida,!arcu!vitae!luctus!feugiat,!urna!massa!sollicitudin!ligula,!ac!vehicula!nisl!urna!et!lorem.!Sed!rhoncus.!Duis!metus!elit,!iaculis!et,!tristique!vitae,!commodo!vitae,!mi.!Fusce!sem.!Praesent!consequat,!erat!ut!scelerisque!lobortis,!est!purus!varius!sapien,!ut!rutrum!diam!dui!id!enim.!Quisque!vel!ligula!a!odio!ullamcorper!fringilla.!

Sincerely,![Your!Title]!!!

!

!

!

!

!

!

!

//TEMPLATES    

SIGNATURES Every  staff  member  of  Pantano  Christian  Church  should  use  our  official  signature  with  their  church  email  address.  It  is  recommended  to  not  add  any  details  to  this  signature.    Instructions  for  setting  up  your  signature  block  in  your  Gmail  settings:  

-­‐  Choose  Tahoma,  normal  size  Line  1:  Name  –  bold  Line  2:  Title  –  as  listed  on  the  website  Line  3:  Phone  number  with  extension  Line  4:  “insert  image”;  “upload”;  “select  file  from  computer”  –  central/media/style  guide  &  files/signature  block.png    

As  seen  in  the  example  below:    

FLYERS Ministry  flyers  will  only  be  created  on  templates  provided  by  the  Communication  Team.  To  request  a  template,  send  your  flyer  text  to  communicationteam@pccwired.org  along  with  the  size  of  the  template  you’re  requesting  and  how  the  flyer  will  be  used.  All  flyers  used  for  weekend  services  must  be  requested  at  least  4  weeks  in  advance.  ALL  ministry  flyers  must  be  approved  for  quality  by  the  Communication  Team.    What’s  the  work  flow?  Step  1:  Plan  Step  2:  Request  your  template  Step  3:  Insert,  proof  &  edit  your  content  Step  4:  Submit  for  approval  Step  5:  Post/Print  

Lisa Hamilton Executive Assistant to Glen Elliott 520.298.5395 x211

//LANGUAGE    

COMMON WORDS Our  church  should  be  referred  to  as  “Pantano  Christian  Church,”  “PCC”  or  “Pantano.”  The  following  versions  of  our  name  are  incorrect:    

! pantano  ! pantano  christian  church  

 Please  use  the  proper  spelling  &  capitalization  for  the  following  ministries,  events  &  locations  for  promotional  use  –  including  during  weekend  services.  

RULES AND STYLES We  use  the  AP  style  guide  for  rules  &  styles  concerning  language  in  print  &  on  the  web.  Examples  of  AP  include:    

! No  Oxford  comma  (no  comma  before  “and”  in  a  list)  ! Times  include  no  extra  zeros  (5  PM  not  5:00  PM)  ! “Th”  is  not  used  with  dates  (July  12  not  July  12th)  ! Spell  out  numbers  0-­‐9;  numerals  are  always  used  with  ages  ! Use  “&”  instead  of  “and”  on  website  copy,  in  flyers  &  other  

space  restrictive  media.  ! Only  use  one  space  after  a  period.  

 For  common  Christian  terms  &  Scripture  abbreviations,  we  follow  The  Little  Style  Guide  to  Great  Christian  Writing  and  Publishing.  Our  only  difference  is  that  we  capitalize  all  references  to  God  except  “who”  and  “whom.”    We  list  phone  numbers  in  the  following  format:  

! 520.298.5395  x211   SOCIAL MEDIA We  use  the  following  hashtags  to  identify  our  church  &  ministries:    

! #pantanochristian  ! #pantanomsm  ! #pantanohsm  

! Auditorium  (not  sanctuary  or  worship  center)  ! Care  Groups  ! Courtyard  (not  plaza)  ! Elders  ! Interest  Groups  ! Life  Groups  ! Lower  seating  area  (Auditorium  pew  seating)  ! Pantano  Café  (not  Coop  Court)  ! Prayer  Partners  ! Student  Services  ! Towne  Hall  and/or  Student  Center  ! Upper  seating  area  (not  overflow  or  volleyball  court)  ! Weekend  Services  

For  facilities  use  only:  (locations  in  CCB)  

! Coop  Court  ! Volleyball  Court  ! all  others  from  above  are  applicable