2015-2016 big time podcast stats and demographics from bigfoot podcast studio

2015-2016 Big Time Podcast Stats &

Demographics

for content creators, media buyers, marketers, advertisers, designers and advertising agencies

89 Million (33%) of the U.S. population 12+ have listened to a

podcast

U.S. podcast listeners (active in the last month) has grown to 46 million

23 million U.S. podcast listeners are 18-34

65% of 2.3 billion podcast downloads came from

a mobile device

17% of 12+ U.S. population actively listens to podcast monthly

10% of U.S. population listens to an average of 6 podcasts every week.

1/3 of Americans have listened to a podcast

64% of listeners to podcasts have bought product they heard

advertised on a podcast

89% of advertisers consider their podcast advertising to be a success

91% of podcast advertisers say

podcast advertising offers good value

26% of podcast listeners have

household income (HHI) of over$100,000

56% of podcast audience has a four year college degree or above

2/3 of podcast listeners consume content on mobile device

24% of Americans with a college degree listen to podcasts weekly

54% men and 46% women is the podcast audience gender balance

56% of podcast listeners use social

media at least once a day to several times a day

People who listen to podcasts listen 2 hours on average a day

Apple has surpassed 1 billion

subscriptions in its podcast app

iTunes has more than

250,000 podcasts

Podcast listeners favor internet over traditional media forms:TV, radio, newspapers, cable

Podcast listening is on demand 24/7, highly customized content,

portable, and free

There are 2 billion smartphones worldwide out of 7 billion total

global population

Podcast consumption is high while listeners are driving, exercising and

doing chores

Sources: Arbitron, Edison Research, Lysbyn, Midroll, Earwolf, USA

Today, The Infinite Dial, Triton Digital

Are you looking for media placement in a podcast network?

Perhaps you’re exploring creating your own podcast series ?

Contact:Mark Grimes

503-502-0185@markgrimes

mark.grimes@ned.com