2015-2016 big time podcast stats and demographics from bigfoot podcast studio
TRANSCRIPT
2015-2016 Big Time Podcast Stats &
Demographics
for content creators, media buyers, marketers, advertisers, designers and advertising agencies
89 Million (33%) of the U.S. population 12+ have listened to a
podcast
U.S. podcast listeners (active in the last month) has grown to 46 million
23 million U.S. podcast listeners are 18-34
65% of 2.3 billion podcast downloads came from
a mobile device
17% of 12+ U.S. population actively listens to podcast monthly
10% of U.S. population listens to an average of 6 podcasts every week.
1/3 of Americans have listened to a podcast
64% of listeners to podcasts have bought product they heard
advertised on a podcast
89% of advertisers consider their podcast advertising to be a success
91% of podcast advertisers say
podcast advertising offers good value
26% of podcast listeners have
household income (HHI) of over$100,000
56% of podcast audience has a four year college degree or above
2/3 of podcast listeners consume content on mobile device
24% of Americans with a college degree listen to podcasts weekly
54% men and 46% women is the podcast audience gender balance
56% of podcast listeners use social
media at least once a day to several times a day
People who listen to podcasts listen 2 hours on average a day
Apple has surpassed 1 billion
subscriptions in its podcast app
iTunes has more than
250,000 podcasts
Podcast listeners favor internet over traditional media forms:TV, radio, newspapers, cable
Podcast listening is on demand 24/7, highly customized content,
portable, and free
There are 2 billion smartphones worldwide out of 7 billion total
global population
Podcast consumption is high while listeners are driving, exercising and
doing chores
Sources: Arbitron, Edison Research, Lysbyn, Midroll, Earwolf, USA
Today, The Infinite Dial, Triton Digital
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