2014-11 building a culture of innovation focused on the customer

Building a Culture of Innovation that is Focused on the Customer

A Presentation by Kevin Riley for AHIP

This session will offer insights into the role of innovation in changing a company’s culture – towards consumerism.

Retail is a business model that creates direct-to-consumer channels to sell products and services.

Consumerism is a focus on the job-to-be-done of a specific consumer set and the purchase decision behaviors they go through in the process of getting it done.

Retail and Consumerism are different. You can have a retail business model without being consumer-centered – but not very well and not for very long.

We need a way for healthcare companies to align their business activities to produce value for consumers.

Innovation is the inspiration, aspiration and execution tactic a company needs to rapidly make the shift to a consumer culture.

Your Business Activities

What is Enterprise Innovation for?

What is Enterprise Innovation for?

Innovation is a tool to achieve your mission and reach our communities. We have had success in starting the change revolution, but you need to build a superhighway to accelerate your transformation.

An Innovation Vision

An Innovation Process

No Innovation is possible across the Enterprise unless you understand the Cultural Aspects that are needed to fuel the change. If your goal is Consumerism, you need a cultural shift to think and execute against it.

Innovation requires the tools, techniques, and environment to achieve our desired cultural change in a rapid and meaningful way.

An Innovation Infrastructure

To create a ‘culture of innovation’ you must: 1.  Ensure line-of-sight between innovation –

strategy – mission - values 2.  Ensure performance-related measures/

rewards are aligned 3.  Collaborate with internal and external

partners to drive new ideas 4.  Measure, measure, measure

An Approach for a Culture of Innovation

Some Real Life Examples

A Presentation by Kevin Riley & Jonathon Anderson

For AHIP

Create a Innovation Culture Council

Specifically, the Innovation Culture Council can: •  Review & approve the COI strategy and plan •  Monitor and evaluate COI metrics •  Conduct annual and periodic reviews of the COI

charter and progress of culture-related metrics •  Champion the development of innovation

competencies within the Enterprise so employees have the knowledge and skills to generate ideas that feed the innovation process

•  Participate in idea evaluation

Launch an Enterprise Idea Management System

Build an Internal Innovation Space

Build an External Innovation Space

Build a Startup Accelerator

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Invite Employees to Think Differently

Teach Employees to Think Differently

Closing Thoughts

A Presentation by Kevin Riley & Jonathon Anderson

For AHIP

To create an innovative workforce you must: •  Define competencies for new hires •  Deliver education into onboarding •  Develop skill sets in existing employees •  Design a curriculum for teaching •  Apply metrics into corp. performance •  Apply metrics into personal performance

Measuring a Culture of Innovation

Measuring a Culture of Innovation

Something to Ask Yourself

1.  How do you move faster to measure innovation?

2.  How do you invest in culture like you do capabilities?

3.  Do you need a culture champion?