20131024 havas media new tv programs (with social buzz measurement inside)

SEPTEMBER TV PROGRAMS

EVALUATION October 2013

Agenda

1) Exec summary

2) Market shares (TV reach)

3) Top programs (TV ratings)

4) Top programs (Social Buzz)

5) Market share (Social Buzz)

EXEC SUMMARY

Seven things you need to know about TV September new programs grids

1) The channels marketshares (based on TV ratings) are stable in Sept 2013 vs Sept 2012.

2) The Top10 (TV ratings) in the North is exclusively composed of Flemish productions.

3) The Top10 (TV ratings) in the South is composed of 80% of RTL-Tvi programs and by 40% of local productions.

4) The cycling competition is a real Buzz program (Twitter & FB mentions) in the North & in the South. Also the show duration was a-typical.

5) Next to the cycling competition, the shows that buzzed the most are local productions in the North.

6) There is no coherence (at all in the South) – so far and on the analysed period – between Top 10 shows comparing TV ratings and Social Buzz.

7) There is no coherence – so far and on the analysed period – in terms of channels marketshares comparing TV ratings and Social Buzz.

MARKET SHARES (TV REACH)

6,8%

6,1%

23,1%

0,5%

20,3% 4,4%

6,9%

12,0%

20,0%

0,9%

1,1%

0,3% 7,1% 7,1%

21,5%

0,7%

18,7%

4,7%

5,9%

9,7%

22,3% 0,7%

1,3%

0,5%

SEP13*

Market shares - North

Source : CIM TV, Audimetrie, North, market shares (%, Live+Guests), PRP 18-54, 02:00-26:00, SEP13 (=from 26/08/2013 to

30/09/2013) vs SEP12 (=from 27/08/2012 to 30/09/2012).

SEP12*

Increasing : Een, Vitaya, VIER

Decreasing : Canvas, VIJF, VTM

Others Others

SEP13*

Market shares - South

42,1%

21,8%

4,8%

2,1%

11,8%

4,1%

5,7% 1,4%

0,5% 6,0%

41,3%

20,0%

3,8%

2,6%

12,8%

3,8%

7,1%

1,4%

0,3% 7,0%

SEP12*

*Source : CIM TV, Audimetrie, South, market shares (%, Live+Guests), PRP 18-54, 02:00-26:00, SEP13 (=from 26/08/2013 to

30/09/2013) vs SEP12 (=from 27/08/2012 to 30/09/2012).

Increasing : La Une, AB3, Plug RTL

Decreasing : RTL-TVI, Club RTL

Others Others

… …

TOP PROGRAMS (TV RATINGS)

Top 10 programs - North - SEP13

06/09, 21:00, 20% rat, 51%pdm

Source : CIM TV, Audimetrie, North, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, from

26/08/2013 to 30/09/2013, Top 20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without

duplication).

26/09, 21:10, 16%rat, 31%pdm

26/09, 20:30, 15%rat, 24%pdm

23/09, 22:00, 15%rat, 38%pdm

12/09, 20:40, 15%rat, 35%pdm

03/09, 20:39, 14%rat, 31%pdm

30/09, 21:04, 14%rat, 26%pdm

25/09, 21:25, 13%rat, 28%pdm

27/09 , 20:40 , 13%rat, 35%pdm 16/09, 20:40, 12%rat, 27%pdm

06/09, 21:00, 20%rat, 56%pdm

Source : CIM TV, Audimetrie, South, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, from

26/08/2013 to 30/09/2013, Top 20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without

duplication).

24/09, 21:00, 17%rat, 37%pdm

26/09, 20:30, 16%rat, 38%pdm

05/09, 20:35, 15%rat, 39%pdm

30/09, 21:13, 15%rat, 33%pdm

30/09, 19:00, 15%rat, 50%pdm 30/09, 19:55, 13%rat,

39%pdm

25/09, 19:55, 13%rat, 29%pdm

23/09, 20:20, 13%rat, 29%pdm

25/09, 19:55, 13%rat, 36%pdm

Top 10 programs - South - SEP13

TOP PROGRAMS (SOCIAL BUZZ)

2,6%

21,2%

3,4% 2,9% 0,9%

0,7%

61,0%

0,6%

6,6%

# mentions

#tweets 38.005, #users 12.998, #tweets/user 2,9 Wereldkampioen wielrennen, 29/09 (09:40)

#tweets 13.185, #users 12.274, #tweets/user 1,1 08/09, 15/09, 22/09 & 29/09 (19:55)

#tweets 4.126, #users 2.498, #tweets/user 1,7

Voetbal, 17/09 (20:15)

#tweets 1.830, #users 649, #tweets/user 2,8 22/09 & 29/09 (11:00)

06/09, 13/09 & 27/09 (20:40) #tweets 1.648, #users 1.181, #tweets/user 1,4

17/09, 16/09, 24/09, 26/09 & 25/09 (22:00) #tweets 2.132, #users 1.390, #tweets/user 1,5

Top 10 of the most ‘buzzing’ programs North - SEP13

Source : Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed

period

6,8%

54,2%

8,8%

7,5%

2,3% 1,9% 0,0% 1,6%

17,0%

# mentions

#tweets 13.185, #users 12.274, #tweets/user 1,1 08/09, 15/09, 22/09 & 29/09 (19:55)

#tweets 4.126, #users 2.498, #tweets/user 1,7

Voetbal, 17/09 (20:15)

#tweets 1.830, #users 649, #tweets/user 2,8 22/09 & 29/09 (11:00)

06/09, 13/09 & 27/09 (20:40) #tweets 1.648, #users 1.181, #tweets/user 1,4

17/09, 16/09, 24/09, 26/09 & 25/09 (22:00) #tweets 2.132, #users 1.390, #tweets/user 1,5

Top 10 of the most ‘buzzing’ programs North - SEP13 - Without Wereldkampioenschap wielrennen

12/09 (20:40) #tweets 553, #users 456, #tweets/user 1,2

Source : Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed

period

#tweets 32.832, #users 10.414, #tweets/user 3,1

60,2%

10,1%

9,9%

7,9%

3,7%

3,1% 2,8% 1,6%

# mentions

Championnat du monde de cyclisme, 29/09 #tweets 5.376, #users 3.255,

#tweets/user 1,6

Football, 17/09 (20:45)

15/09, 22/09 & 29/09 (20:20) #tweets 5.489, #users 1.633, #tweets/user 3,3

#tweets 2.016, #users 1.599, #tweets/user 1,2 Football, 19/09

Rendez Vous Grand Place, 17/09 (20:55) #tweets 4.301, #users 2.987, #tweets/user 1,4

06/09, 27/09 & 29/09 (20:20)

Top 10 of the most ‘buzzing’ programs South - SEP13

#tweets 1.680, #users 608, #tweets/user 2,7

Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels during the analysed

period

25,3%

24,8%

19,8%

9,3%

7,8%

7,2%

4,1%

# mentions

#tweets 5.376, #users 3.255, #tweets/user 1,6 Football, 17/09 (20:45)

15/09, 22/09 & 29/09 (20:20) #tweets 5.489, #users 1.633, #tweets/user 3,3

#tweets 2.016, #users 1.599, #tweets/user 1,2 Football, 19/09

Rendez Vous Grand Place, 17/09 (20:55) #tweets 4.301, #users 2.987, #tweets/user 1,4

06/09, 27/09 & 29/09 (20:20) #tweets 1.680, users 608, #tweets/user 2,7

#tweets 1.551, #users 1.009, #tweets/user 1,5 Football, 22/09

#tweets 1.680, #users 608, #tweets/user 2,7 16/09, 20/09, 24/09 & 25/09 (11:55)

Top 10 of the most ‘buzzing’ programs South - SEP13 - Without Wereldkampioenschap wielrennen

Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels during the analysed

period

MARKET SHARES (SOCIAL BUZZ)

41,3%

31,8%

1,1%

25,8%

6,6%

2,9%

61,7%

3,4%

0,6%

24,7%

17,3%

7,7%

8,9%

1,6%

64,5%

16,4%

12,7%

60,2%

0,4%

10,3%

Market shares - North & South - Social Buzz

Source : Tevizz – volume of mentions measured on the main social platforms of more than 28 shows among 5 channels in the South and

more than 35 shows among 7 channels in the North, during the analysed period.

Without Wereldkampioenschap wielrennen

Without Wereldkampioenschap wielrennen

Coherence TV Reach & Social Buzz ? North - SEP13

& Tevizz – volume of mentions measured on the main social platforms of more than 35 shows among 7 channels during the analysed period

Source : CIM TV, Audimetrie , South, rating (%, Live+6+Guests, ranking), market shares (%, Live+Guest), PRP 18-54, 02:00-26:00, SEP13, Top

20 programs on a monthly basis (more than 15 minutes duration, commercial breaks not included, without duplication)

THANK YOU

For question/information

Erwan Bras – erwan.bras@havasmedia.com – SoMe

or

Yvon Collette – yvon.collette@havasmedia.com – TV

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