2013 association trends

What’s  on  the  Horizon?  7  Trends  Associa5ons  Should  Consider  

And  What  We  Can  Do  About  Them  

High Stakes Meeting Facilitation Team & Facilitator Training Conversational Keynotes, Breakouts and Panels

Kristin J. Arnold, MBA,  CMC,  CPF,  CSP                                            ©  2013    All  Rights  Reserved  

     Tel:  480.502.2100  or  800.589.4733  

   Fax:      480.502.2102  or  888.884.9132  

   Email:  Kris5n@ExtraordinaryTeam.com  

President,  QPC  Inc.  –  The  Extraordinary  Team  

11890  E  Juan  Tabo  Road,  ScoTsdale,  AZ  85255  

www.ExtraordinaryTeam.com  

More  Demand  for  Outcomes  

Ar5culate  their  hopes,  track  results  &  tell  the  story  

Who  is  Taking  Small  Slices?  

Customize  Your  Offerings  

By  aspira5ons  –  what  they  hope  to  achieve  

By  Persona  

Persona  examples  from  the  Canadian  Associa5on  of  Professional  Speaking  

Focused,  Small,  In5mate  

Rethinking  Educa5on  &  Training  

Source:  h;p://blogs.adobe.com/digitaldialogue/tag/khan-­‐academy/  

Phone  

Email  

Gmail  

Cable  TV  

Newspapers  

Television  

Social  Media  

Cell  Phone  

Internet  Streaming  Google  

Wi-­‐Fi  

Compelling  Content  

Give  Me  Value  

Entertain  Me            Be  Authen5c  

Tailored  Bits  of  Value    

Lists  &  Checklists:  Easily  digested  content  

Contests:  CompeBBon  creates  buzz  

Viral  Videos:  Worth  watching  

Infographics:  Visuals  of  complex  informaBon  

Contrarian:  Opinions  worth  discussing  

How-­‐To  Guides:  Show  and  tell  

Expert  Ar5cles:  Best  pracBces  &  case  studies  

Online  Community:  Discussion  &  collaboraBon  

Apps  &  Widgets:  Shortcuts  

Delivered  How  They  Want  It  

ARA  Mission:  to  advance  the  automo5ve  recycling  industry  and  promote  its  beneficial  effects  on  society.  

Picky  -­‐  Where  to  Spend  Time  

Shortened  ATen5on  Spans  

“Unique”  

Flavors  of  Volunteers  

•  Tradi5onal  tradiBonal,  long  term,  “role”  

•  Episodic  short  term,  one-­‐Bme  service  

•  Entrepreneurial  self-­‐defined  projects/cause/role  

Greater  Collabora5on    

•  What,  then  How  – Results  first  – Ask  for  specifics  

•  Technology  enablers  – Google  docs  – Skype  – Social  media  

•  Crowdsourcing  

Let  Go….  

“  with  the  increased  use  of  social  media,  online  discussions,  and  venues  for  sharing  ideas,  conversaBons  are  happening  everywhere.    The  reality  is  organizaBons  have  lost  control  of  what  people  are  saying  about  them,  but  that  isn’t  necessarily  a  bad  thing.    Individuals  are  sharing  their  experiences….    No  organizaBon  is  an  island  anymore.”  

Nonprofit  Next  Research  IniBaBve  Heather  Gowdy  and  Mary  Stelletello    

LaPiana  ConsulBng  

What?    I  can’t  do  that  on  my  iPhone?  

•  Global  Internet  Expansion  •  Seamless  Technology  

•  Automated/Hassle  Free  

•  On  demand  

•  Free  &  Fee  informaBon  

Greater  Expecta5ons  of  ARA  and  Affiliate  Chapters  

•  Professional  •  Managed  well  

•  Ethical  •  Good  financial  stewards  •  Socially  responsible  – Triple  bo^om  line:  People,  planet,  profits  

How  Do  We  Measure  Success?  

Feel  the  Pinch?  

•  Member  companies  have  less  spendable  revenue  

•  More  “compeBBon”  by  sister  associaBons  and  for-­‐profit  companies  

•  Decreasing  dues  revenues  –  Economic  downturn/slow  recovery  –  Fewer  members  joining/renewing  –  Industry  mergers  and  consolidaBons  –  Lack  of  dues  increases  

•  Smaller  exhibits/tradeshows  •  Greater  need  for  capital  infrastructure    

Non-­‐Dues  Income  

Many  have  already  scoured  the  countryside…  

Get  Crea5ve!  

Smarter  Boards  

•  Board  size  is  shrinking  (14-­‐18)  

•  Leaders  hard  to  find  (commitments  to  family  &  job)  

•  Succession  plan/mentoring  

•  Training  •  CollaboraBve  vs.  hierarchical  

Smarter  Boards  

“This  new  harsher  environment  absolutely  necessitates  a  smart,  strategic,  innovaBve  board.”  – Asking  more  and  be^er  quesBons  – Using  data  to  make  decisions  –  Pufng  themselves  up  to  their  highest  and  best  use  –  Focusing  more  on  strategic  issues  as  opposed  to  day-­‐to-­‐day  tasks  

–  Empowering  staff  leadership  to  move  in  more  innovaBve  direcBons  

–  Pufng  their  money  where  their  mouth  is.      Nell  Edgington,    

5  Nonprofit  Trends  to  Watch  in  2012  

Create  a  Simple  Strategic  Plan  

Simple  Strategic  Planning  

•  Mission  –  what  you  do  •  Vision  –  what  you  aspire  to  achieve  •  3-­‐5  Strategic  Objec5ves  –  key  iniBaBves  –  ImplemenBng  Strategies  

•  Metrics  –  how  will  you  know?  •  Strategic  “Champions”  •  Connected  to  ARA  •  Check  in  periodically  

Make  it  fit  on  one  page!  

ARA  Mission:  to  advance  the  automoBve  recycling  industry  and  promote  its  beneficial  effects  on  society.  

ARA  Vision:  to  be  the  voice  of  the  automoBve  recycling  industry.  

Strategic  Ini5a5ves:    •  Obtain  Full  Data  Necessary  for  Proper  Parts  IdenBficaBon,  

CollaboraBon,  and  Electronic  Commerce  

•  Be  Recognized  as  the  Depository  and  Processor  of  End-­‐of-­‐Life  Vehicles    

•  Improve  Governance  Structures  and  Facilitate  Marketplace  OpportuniBes    

•  Increase  Membership    

•  Develop  Integrated  Strategy  Between  ARA  and  ARA  University    

Insanity  

Doing  the  same  thing  over  and  over  again  

and  expecBng  different  results  

Source:  h;p://en.wikipedia.org/wiki/Albert_Einstein  

What’s  on  the  Horizon?  1.   Content  alone  is  not  enough  

2.   One  size  does  not  fit  all  3.   Informa5on  overload  

4.   Millenials  engage  differently  

5.   Expecta5ons  are  rising  6.   Associa5ons  are  financially  pinched  

7.   Boards  have  to  be  smarter