2013 05 jakarta wwf pole and line-english

World Wise Foods

Pole & Line Caught Tuna

John Burton CEOJakarta

May 2013

Key Points

• My involvement in Pole and Line

• International Pole and Line Foundation

• UK Background

• Developing Markets

• MSC

• Other fisheries

• World Wise Foods sourcing network

Background John Burton

• Solomon Islands

• Maldives

• Indonesia

• Others

International Pole & Line Foundation

• Pole-and-line is regarded as the most responsible way to fish tuna. Using the market as the trigger to promote and foster the benefits of sustainably sourced pole-and-line tuna, to improve standards of living for socially and economically disadvantaged fishing communities around the world.

• Recent developments

UK Market Developments

• Leading market for Pole & Line

• Sainsbury 30 years

• Greenpeace – Supply of Pole and Line

• Sainsbury, Marks & Spencer, Waitrose

Developing Markets

• Australia – NZ• Canada• France• Germany• Holland• Italy• Scandinavia• Switzerland• US

World Market Demand(Tonnage Raw Material Base)

Current Projected Next 3 Years UK 30,000 52,000Europe 5,000 40,000Switzerland 5,000 8,000Australia 5,000 10,000Canada 2,500 20,000United States 5,000 20,000Total 50,000 150,000

Pole + Line Caught Tuna Estimated Catch and Distribution (Tonnes)

Japan 170,000 mostly katsuobushi - little for can

Indonesia 150,000 <10% sold as canned P&L

Maldives 70,000 65% Regional - 35% Can

Brazil 25,000 Regional - little for can

Ghana 23,000 65% Regional - 35% Can

Spain 20,000 Regional - little for can ( mainly Albacore)

Senegal 12,000 35% Regional - 65% Can

India 10,000 Regional

USA 7,500 50% Regional - 50% can ( mainly Albacore)

Mexico 500 Regional

World Wise Foods Pole & Line Sourcing Network – Raw Material

• Maldives MSC

• Mexico MSC

• Senegal

• Lanzarote

• USA Albacore

World Wise Foods Pole & Line Sourcing Network – Processing

• Maldives

• Thailand (Including Pet food)

• Spain

• Indonesia

Conclusion – Next Steps

• Remarkable progress in 5 years

• UK model

• Other markets

• Fulfilling the demand