©2011–2012 parlay communications, ltd. all rights reserved 1 sway factor™ system unleash the...

Sway Factor™ SystemUnleash the Power of LinkedIn to Build Your Business

September 2013Session #4Miles Data

Training Objectives

• How to articulate your personal brand and create a fully optimized LinkedIn profile to promote it

• The value of a large network and steps you can take to quickly build yours

• Quick ways to stay top of mind within your network and encourage referrals

• How to uncover professional opportunities and connect with high value contacts

• A repeatable, time-efficient and effective system for your long-term success

New Tool Alert: SalesLoft.com

Session #4 Lessons

• Pillar 3: Pledge unwavering personal commitment

• Leverage the LinkedIn Search functionality for sleuthing and sales

• Best practices for making “first contact”

• Know who’s viewed your profile

• Understand LinkedIn Group settings

• Create your Social Networking Action Plan (SNAP!)

The Sway Factor™ System

Unleash The Law Of Attraction

Who Do You Know Who…

The Sway Factor™ System

Advanced Search for Sales Sleuthing

• Search by…• Keywords

• Name

• Company Name

• Industry

• Geography

• Title

• Narrow your search by zip code, seniority and more

189 Results

Save Your Search

Now What?

After you’ve identified “persons of interest” you might:

• Call, email, direct mail

• Ask for an introduction

• Attempt to connect

• InMail premium feature

• Explore their ecosystem

Now What?

What Else?

Successful Introductions

Three Hops Is A Long Haul!

Two Hops… Higher Rate Of Success

The Art Of The Ask

• Use the Get Introduced Through A Connection feature

• Include a sentence or two asking for the introduction

• Separately, type a few sentences outlining your request that can be forwarded directly to the contact

• Close the loop!

• See http://bit.ly/virtualintro for details

The Art Of The Ask

Follow Up

What Else?

People Always Want To Know…

• Question: What’s the best way to reach out to a potential connection?

• Answer: Value-add “small ask”; personalized & polite

People Always Want To Know…

• Question: What’s the best way to reach out to a potential connection?

• Answer: Value-add “small ask”; personalized & polite

“I noticed on your profile in LinkedIn that you deal with companies in the same geographic area as I

do, and I think we might be able to help each other with referrals. May I call you to see if we have a common interest? A 15-minute phone call in the next few weeks would be great if you can fit me in.”

Four C’s, Not Selling

Community Content Conversation Conversion

What Else?

Blind Spot?

Google Work-Around

What Else?

InMails are response guaranteed: if you don't get a response to an InMail within 7 days, LinkedIn will return the credit to your account. Unused InMails roll over and accumulate for up to 90 days while you are a subscriber.

Who’s Zooming Who? Profile Statistics

Get In Through Shared Groups

Leveraging LinkedIn Groups

• Maximum # is 50 (excludes sub-groups)

• Effective participation can require significant effort

• 3 Ways to participate• Contribute, Comment, Collect Insights

• Use a complete signature with each post

• Adjustable settings:• Which Groups are visible on your profile

• Email address where you receive updates, frequency

• “Allow members of this group…”

• Real benefit is entrée and intelligence

Success Is Reserved For Those Who Do

SNAP! Your Social Networking Action Plan

1. Establish your intent

2. Log in

3. Do at least one of the following:• Add or accept new connections• Update your profile• Post a status• Acknowledge your network’s activity (digital deposits)• Check who’s viewed your profile

4. Log out

5. Schedule time to prospect for clients, strategic partners, new hires and more

Be Your Own Personal Brand Champion

• Pillar #3: Pledge Unwavering Personal Commitment

• Add Accomplishments as they occur

• Request Recommendations when it makes sense• Volunteer work, industry contributions, prior experience

• Give Endorsements to receive them

• Add Connections regularly

• Join Groups

• For every action, a reaction…

• Make time. The Sway Factor™ system works only if you work it.

Additional Resources

• LinkedIn Blog: http://blog.linkedin.com/

• Learning Center: http://learn.linkedin.com/

• Sway Factor™ Training Guide

Session #4 Lesson Recap

• Pillar 3: Pledge unwavering personal commitment

• Leverage the LinkedIn Search functionality for sleuthing and sales

• Best practices for making “first contact”

• Know who’s viewed your profile

• Understand LinkedIn Group settings

• Create your Social Networking Action Plan (SNAP!)

Before Our 1:1 Coaching Call

• Read http://bit.ly/virtualintro

• Schedule your 1:1 via the link provided

• Update your Status, again

• Continue to add Connections (past / new)

• Create and save at least 1 recurring Search

• Determine your personal brand marketing plan (SNAP!) and schedule time accordingly

• Email me any questions you want to focus on during your 1:1 coaching call

Click or Call ~ Sima Dahl

Call: 312-884-1888

Email: Sima@ParlayCommunications.com

Connect: Linkd.in/SimaSays

Friend: Facebook.com/SimaSays

Tweet: @SimaSays

Skype: SimaSays

Google: Gplus.to/SimaSays

©2011–2012 parlay communications, ltd. all rights reserved 1 sway factor™ system unleash the...

parlay communications

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ecosystem slide

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miles data slide

law of attraction slide

linkedin search functionality

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