2010 iaa world congress recap in moscow
Post on 02-Nov-2014
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Official Government Welcome Addresses
• Arkady Dvorkovitch - Chief Economic Assistant to the President, Russian Federation on behalf of Dimitri Medvedev, President, Russian Federation
• Igor Artemyev - Co-Chair of the National Organizing Committee, Head of the Federal Antimonopoly Service
• Yury Luzhkov - Co-Chair of the National Organizing Committee, Mayor of Moscow
Day 1: Highlights & Notable Tweets
Official Welcome On Behalf of the Russian Advertising Industry
• Sergey Piskarev - President of the Association of Communication Agencies, Director General, Gazprom-Media
IAA Chairman and World President Welcome Address
• Alan Rutherford - IAA Chairman and World President
“What worked in the past, won’t work in the future. We need to go back to basics-we need to focus on
the consumer”
- A. Rutherford#IAA2010
TWEET
Day 1: Highlights & Notable Tweets
Keynote Speech: Change And Consequences
Sir Martin Sorrell - Chief Executive Officer, WPP
“The world is moving at different speeds [in the advertising industry]”
-Sir Martin Sorrell #IAA2010
TWEET“Africa - not a continent of
challenge but a continent of opportunity”
-Sir Martin Sorrell #IAA2010
TWEET
“2nd objective of the future is new media - 27% of our
business is new media”
-Sir Martin Sorrell #IAA2010
TWEET
“By the time clients spend 20% of their budget on new
media we will see a new [higher] benchmark/shift”
-Sir Martin Sorrell #IAA2010
TWEET
Click here to watch an interview with Sir Martin Sorrell
Day 1: Highlights & Notable Tweets
Keynote Speech: Changes In Consumer Behavior & Consequences for Marketers
Marc Pritchard – Global Brand Building and Marketing Officer, Procter & Gamble
“The time to change is now. It means changing our mindset
from ‘marketing’ to ‘serving;”’
-Marc Pritchard#IAA2010
TWEET
“Consumers want to know about what institutions stand
for. They are looking for brands that have values”
-Marc Pritchard#IAA2010
TWEET
Click here to watch an interview with Marc Pritchard
Day 1: Highlights & Notable Tweets
Keynote Speech: Disruption Versus Deep Dive: How Challenger Brands Compete
Erich Joachimsthaler – Chief Executive Officer, Vivaldi Partners and Author of Hidden In Plain Sight and Brand Leadership “If you understand the eco-
system of how consumers think; then you will truly understand
how to market to them”
-Erich Joachimsthaler#IAA2010
TWEET
On “marketing people”: “We try much harder to be
understood than to understand”
-Erich Joachimsthaler#IAA2010
TWEET
Click here to watch an interview with Erich Joachimsthaler
Day 1: Highlights & Notable Tweets
Panel Discussion: What Can You Learn from Challenger Brands?
• Vinita Bali - Chief Executive Officer and Managing Director, Britannia Foods
• Luis Gallardo - Global Director, Brand & Marketing, Deloitte
• David Yakobashvili - Chairman, RusBrand
• Igor Kosarev - Vice President, Russian Standard
• Chaired by: Erich Joachimsthaler - Chief Executive Officer, Vivaldi Partners and Author of Hidden in Plain Sight and Brand Leadership
Q: What is the role of challenger brands in your industry?
A: Vinita Bali: “They play to win and win by changing the root of
the game”
#IAA2010
TWEET
“You get the best people you get the best clients and
then everyone wants to work with you”
-Luis Gallardo#IAA2010
TWEET
Click here to watch an interview with Vinita Bali
Day 1: Highlights & Notable Tweets
Keynote Speech: Changing the Marketing Equation:Innovation and Sustainable Brands
Michael Mendenhall – Senior Vice President and Chief Marketing Officer, Hewlett-Packard
Speaking on HP’s Magcloud: “The cloud is the next evolution
of the internet”
-Michael Mendenhall#IAA2010
TWEET
“Water uncontrolled will flood. Data and content
uncontrolled is noise, but controlled it is knowledge”
-Michael Mendenhall#IAA2010
TWEET
Click here to watch an interview with Michael Mendenhall
Day 1: Highlights & Notable Tweets
Panel Discussion: Media Opportunities for the BRIC Markets
• Darren Shaw – Chief Executive Officer, Shaw Media Holdings
• Sam Balsara – Chairman and Managing Director, Madison World
• Jean de Witt – Senior Vice President, Hachette Filipacchi Shkulev
• Chaired by: Nick Brien - Chief Executive Officer, McCann Worldgroup
Day 1: Highlights & Notable Tweets
What Happens When Technology Meets Entertainment? A 3D Partnership!
Marc Bresseel – Vice President Global Agencies, MicrosoftBettina Sherick – Vice President, International Digital Marketing, 20th Century Fox International
Bettina Sherick and Marc Brusseel highlight their
work with Avatar
#IAA2010
TWEET
Keynote Speech: Russia and the World Economies
Arkady Dvorkovitch – Chief Economic Assistant to the President of the Russian Federation, Russian Federation
Click here to watch an interview with Marc Bresseel and Bettina Sherick
Day 1: Highlights & Notable Tweets
Keynote Speech: Trends. Changes. The Future.
Maurice Levy – Chairman and CEO, Publicis Groupe
“The younger generation has an agenda for change”
-Maurice Levy#IAA2010
TWEET
“Whether you are in San Francisco, Moscow or
Shanghai you are in a digital economy the meets you
worldwide”
-Maurice Levy#IAA2010
TWEET“In this new world, this
connected world, we will change for good. It will not be
more for less but less for good”
-Maurice Levy#IAA2010
TWEET
Day 2: Highlights & Notable Tweets
Keynote Speech: The Challenge for Media
Emilio Azcárraga – CEO, Televisa
“I always say go global or go home. We need to go
global together”
-Emilio Azcárraga#IAA2010
TWEET
“Just think about the Internet. No one dreamed
about it. It was born from a collision of independent sets
of events”
-Emilio Azcárraga#IAA2010
TWEET
“Content, advertising, and emotions are going global. Our brave new world is borderless”
-Emilio Azcárraga#IAA2010
TWEET
Click here to watch an interviewwith Emilio Azcarraga
Day 2: Highlights & Notable Tweets
Keynote Speech: The Post-Digital Age
Rich Riley – Senior Vice President, Yahoo!“81% of brand executives increased digital in 2010”
-Rich Riley#IAA2010
TWEET
“Personalization + Relevance = The Internet of One”
-Rich Riley#IAA2010
TWEET
“Science, Art and scale are capabilities needed to thrive in
this post digital world”
-Rich Riley#IAA2010
TWEET
Day 2: Highlights & Notable Tweets
Panel Discussion: The Agency Model. What’s Changing?
• Laurence Boschetto - Chief Executive Officer President, DraftFCB
• Joanne Davis – Chief Executive Officer, Joanne Davis Consulting
• Sergey Koptevi – Chairman, Publicis Group Media Eurasia
• Rob Norman – CEO, GroupM North America
• Chaired by: Johnathon Charles – Presenter, BBC World News
“Where content creation is becoming more optimized, the
demand for man hours will go up b/c we are simply doing more”
-Rob Norman#IAA2010
TWEET
“Bring art, science and metrics together and we can get greater control over the
changing environment”
-Laurence Boschetto#IAA2010
TWEET
Click here to watch an interview with Laurence Boschetto
Click here to watch an interview with Joanne Davis
Day 2: Highlights & Notable Tweets
Keynote Speech: Nikesh Arora – President, Global Sales and Business Development, Google
“It is believed that internet speeds will increase 80-500
times [within the next 10 years]”
-Nikesh Arora#IAA2010
TWEET “The first television ad was in 1959...in the internet era we
are about very adolescent stages of the internet”
-Nikesh Arora#IAA2010
TWEET
“The challenge we are going to have in the future is too
much information which can be as bad as too little
information”
-Nikesh Arora#IAA2010
TWEET
Day 2: Highlights & Notable Tweets
Keynote Speech: Asia’s New Influence: Managing StrategicCommunications In A Changing World!
Sergey Dumont – SVP, Omnicom Group Inc. & President, Omnicom Asia-Pacific
Keynote Speech: The Role of Regulation In Advertising
Serguei Puzyrevsky - Representative of the Federal Antimonopoly Service
Keynote Speech: Srinivas Kondethimmanapalli - Joint President Telemedia Services, Bharti Airtel
“Communication is the one that bridges boundaries and
barriers”
-Srinivas Kondethimmanapalli #IAA2010
TWEET
Click here to watch an interview with Srinivas
Day 2: Highlights & Notable Tweets
“Agencies should not think of the Internet like TV -
think about the difference. It is incredibly measurable”
#IAA2010
TWEET
Panel Discussion: Digital Communications In Growth Markets. The Russian Outlook!
• Bant Breen - President Worldwide Digital Communications, Initiative
• Eugeny Lomize - Director of Technology, Yandex
• Mikhail Gerchuk - Chief Commercial Officer, Mobile TeleSystems
• Alexey Katkov - Vice President and Chief Commercial Officer Mail.ru
• Tatiana Handurova - Chief Commercial Officer, Odnokklassniki.ru
• Chaired by: Andrey Sveshnikov - President, 360D Interactive
“The new age of advertising is all about engagement...It
is not you but it is viral that is effective”
-Tatiana Handurova#IAA2010
TWEET
Day 2: Highlights & Notable Tweets
Keynote Speech: Kiyo Akasaka - Under Secretary-General, Communications, the United Nations
“The United Nations is inviting IAA members to contribute to the global campaign to stop violence against women - a
global pandemic”
-Kiyo Akasaka#IAA2010
TWEET
“The advertising industry has played a huge role in shaping of the perceptions of women.
We can be the driver for change”
-Kiyo Akasaka#IAA2010
TWEET
Akasaka credits the IAA with driving positive social change, attracting youth and changing
the way we solve problems
#IAA2010
TWEET
Day 2: Highlights & Notable Tweets
Close of the 42nd IAA World Congress Alan Rutherford - Chairman and World President, International Advertising Association
Day 2: Highlights & Notable Tweets
For information on IAA events, sponsorship and how to become a member contact:
Michael Lee - IAA Executive Directormichael.lee@iaaglobal.orgwww.iaaglobal.org
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