2010 conference 1c: millennial volunteers
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Millennials - Incorrigible or Innovative
A Fresh Look at Generation Y
Minnesota Mentoring Conference
October 2010
What is a Millennial?
Individuals born during the 1980’s and 1990’s. Mainly
consisting of teenagers and 20 something’s.
What is your motivation behind engaging millennial
volunteers?
Discuss some Millennial attributes and some
challenges in working with Millennials. What change can Millennials bring to
your organization?
Millennial Attributes
Individuality within one cohesive group
Potential to succeed just because ‘you’ are ‘you.’
Diversity- Not just expected but assumed
The Millennial Generation will continue to become even more diverse due to immigration
Millennial Difference: Diversity
Millennial Strategy Program® Source: US Census, 2006
99
World Travel and Mobility- The New Normal
Inclusivity and Equality
Innovative Technology
13
Adult Millennials Drive Social Network UseBased on weekly or more frequent users, ranked by Adult Millennials
General or broad social networking sites 52%
Niche or focused social networking sites 25%
Social play sites 28%
Gen Xers General or broad social networking sites 29%
Niche or focused social networking sites 14%
Social play sites 13%
Boomers General or broad social networking sites 13%
Niche or focused social networking sites 7%
Social play sites 9%Millennial Strategy Program® Source: US Census, 2006
Q. 40-42 The following are types of social sites online. How often, if ever, do you use the following online sites – accessing the Internet with any device (computer, laptop, smartphone, PSP, etc)?
General or broad social networking sites 44%
Niche or focused social networking sites 19%
Social play sites 29%
Pre-Teens/Teens
Adult Millennials
Millennial Tapestry. 2008 Frank N. Magid Associates, Inc.
14
Word-Of-Mouth Dominates As Source Of Coolest, Hottest, LatestBased on Adult Millennials who say the source applies to them
Millennial Strategy Program® Source: US Census, 2006Q. 60(A-L) How important are each of the following in helping you keep up with the latest trends, the coolest things to do, or the hottest things to buy? *Asked of those 18 or older with kids
My friends
My kids*
My parents
Magazines
Web sites
Programs on Cable TV
Programs on Network TV
Social networking sites
TV commercials
Newspapers
Blogs
Billboards
Generational ComparisonTraditionalists Boomers Xers Millennials
Outlook Practical Optimistic Skeptical Hopeful
Work ethic Dedicated Driven Balanced Determined
Leadership by Heirarchy Consensus Competence Pulling Together
Relationships Personal
Sacrifice
Personal
Gratification
Reluctant to
Commit
Inclusive
Zemke, Raines, Filipczak. Generations at Work, 2000.
Generational Clash PointsTraditionalists Boomers Xers Millennials
Career Goals
Build a legacy Build a stellar career
Build a portable career
Build parallel careers
Rewards The satisfaction of a job well done
Money, title, recognition, the corner office
Freedom is the ultimate reward
Work that has meaning for me
Job Changing
Job changing carries a stigma
Job changing puts you behind
Job changing is necessary
Job changing is part of my daily routine
Zemke, Raines, Filipczak. Generations at Work, 2000.
Millennial Volunteering
Trends and Highlights
• In 2009, 10.8 million Millennials dedicated 1.1 billion hours of service to communities across the country.
• 21.6 percent of Millennials volunteered in 2009 (21.5% in 2008).
• Religious institutions are the most popular places through which Millennials volunteer.
Corporation for National and Community Service, www.volunteeringinamerica.gov, 2009.
Millennial Volunteer Trends
Corporation for National and Community Service, www.volunteeringinamerica.gov, 2009.
How do Millennials Volunteer?
Corporation for National and Community Service, www.volunteeringinamerica.gov, 2009.
Pinpoint Motivation
Why would a Millennial choose to volunteer their time?
• Opportunity to make an impact, see real results and be CHALLENGED
• See volunteering as a part of their
Work Life Balance• Professional development and resume building
opportunities
Are Millennials volunteering with your organization? What could be the reason they aren’t currently
volunteering?
(Handout)
Section 5-Best Practices
Rethink the structure of your position design.
• Do you allow for schedule flexibility and varied forms of commitment (episodic volunteers, seasonal internships)?
• Do you provide opportunities for Millennials to engage in leadership roles?
• Do you provide a continuous system of feedback and supervision?
• Do you allow for Millennials to gain ownership of project based assignments?
Recruitment & Position Design
Pointers:
• Choose your words carefully
• Emphasize benefits(flexibility, professional development, etc.)
• Get the word out
Position Design
Learn from Corporate Job Design and Recruitment Tools
• Cardinal Health-Youth Intern Program
(Handout)
Working with Millennial Volunteers
Boundaries
•Ground rules
•Expectations
•Room for Ownership
Working with Millennial Volunteers
Make feedback a priority
• Timely and up to date
• Measurable
• Build trust
Retention
• Find multiple ways to support volunteers• Feedback, Feedback, Feedback• Provide opportunities to learn new tasks and
tackle challenges• Emphasize their effectiveness as a volunteer• Never underestimate a written or verbal thank
you
Wrap Up
How does YOUR organization measure up?
(Handout- Organizational Assessment)
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