2008 international off-air brand guidelines · brand guidelines. logo. logo on black logo on white...

2008 International Off-AirBrand Guidelines

Logo

Logo on whiteLogo on black

Logo

Logo / Hero Colour

Trademark symbol must always be present

Minimum height 8mm

COLOUR - PMS 375

R - 145G - 212B - 0

C - 47M - 0Y - 100K - 0

contents

toolkit ‘A’ line brand device

Logo

Logos on Black & White

Hero Logo

Logo Colours (on white)

Logo Colours (on black)

Colour Values

Exclusion Zones 1

Exclusion Zones 2

Colour Theory

Font Specification

1

2

3

4

5

6

7

8

9

10

‘A’ Line Strap Device

‘A’ Line Logo Rotation

‘A’ Line Strap Usage

Print Examples 1

Print Examples 2

Print Examples 3

Print Examples 4

Print Examples 5

Print Examples 6

Print Examples 7

Print Examples 8

Contacts

11

12

13

14

15

16

17

18

19

20

21

22

Colour Logos

In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent. Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com

Colour Logos

In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent. Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com

Exclusion ZonesNO type should be within these areaswith the exception of website details [as shown]

discoverytv.comdiscoverytv.comdiscoverytv.com

Preferred Exclusion Zonee.g. Billboard, Press ad, etc.

Exclusion Zone for applicationsinvolving limited spacee.g. Web banners, Skyscrapers, etc.

What not to do

discoverytv.com discoverytv.com

discoverytv.com discoverytv.com

no type hereno type

here

no type here

no type here

Colour

sadness / purity / power / health / joy / healing / understanding /integrity / romance / longing / safety / danger / wisdom / peace /

We have chosen our palette from the vast array of rich and wonderful colours within the animal kingdom. This wide pallete illustrates the diversity of the natural world.

Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks to find with its audience.

‘A’ Line Strap Device

7.6

strap is cut at 7.6

large logo is rotated at 7.6

7.6

‘A’ Line Logo Rotation

discoverytv.com

‘A’ Line Strap Usage

Print Examples

Font ArialPrimary Font Arial Bold

Font Arial Bold

discoverytv.com

“The quick brown fox jumps over the lazy dog.”

Print Examples

Print Examples

Print Examples

Print Examples

Print Examples

Print Examples

Print Examples

Contacts

Lester Mordue, International Creative Directorlester_mordue@discovery-europe.com

Douglas Lerner, International Marketing Managerdouglas_lerner@discovery.com

Sarah Wilson, International Production Managersarah_wilson@discovery-europe.com