2 12 years online merchandising serving 200+ clients product demos & selectors multi-channel...

2

12 Years Online Merchandising

Serving 200+ Clients

Product Demos & Selectors

Multi-Channel & Multi-Device

3

MOBILE TECHNOLOGYEmpowers Shoppers

Opportunities & Challenges

Manufacturers

Retailers

TODAY’S DISCUSSIONGrowth & Impact

Challenges

Best Practices

Recommendations

What’s Next

Choosing a Partner

4

Mobile Shopping

2-D Codes (QR/MS)

Mobile Websites

In-Store Displays

Mobile Apps

MULTI-LEVEL IMPACT

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GETTING SMARTER2012: 106MM Users or 44%

2015: 148MM Users or 58%

GETTING SMARTER2012: 106MM Users or 44%

2015: 148MM Users or 58%

Mobile Retailer Content +95%

GETTING SMARTEREasy2: 3-4MM Views Per Month

Mobile Up 320% Aug-Nov

Up 98% Thanksgiving

Up 117% Black Friday

Up 45% Cyber Monday

95% iPhone or Android

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QUESTIONSQR Codes or MS Tags?

Who Owns In-Store?

Showrooming?

Offline Integration?

Pushing In-Store?

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QR CODES OR MSTAGSMore Apps = More Scans

MS Tags Scan Faster

Short URL’s Scan Faster

Explain for More Scans

MS Tags = More Data

Retailer Preferences

Lowe’s MS Tag Only

Best Buy QR Codes Only

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IN-STORE EXPERIENCERules, Relationships & Money

Manufacturers

Packaging

Brand POS

Retailers

Strict Policy

Open Playing Field

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BUYING WHERE?Home: 54%

Out & About: 42%

In-Store: 36%

Work: 42%

Traveling: 37%

Data by

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SHOWROOMINGScan Codes & Shop on Phone

Steal In-Store Sales

Retailer SKUS

Price Matching

Drive In-Store Sales

Product Info

Interactivity

Protective Measures

Quality & Value

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BEST PRACTICESPrint Campaigns

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BEST PRACTICESPrint Campaigns

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BEST PRACTICESPackaging

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BEST PRACTICESRetailer Mobile Sites

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INTEGRATION: MFCTRSBEST PRACTICESEmail Campaigns

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BEST PRACTICESCirculars & FSI’s

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BEST PRACTICESIn-Store

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BEST PRACTICESGlobal Strategy & Execution

Print, Online & In-Store

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250% Boost in Conversions

BEST PRACTICESGuided Selling by Category

Seasonal Products

Online, Mobile & In-Store

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BEST PRACTICESAll MS Tags

Regulate Content

In-Store

Product Demos

Product Selectors

Single Reporting

Magazine

Creative Ideas App

Mobile Site

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RECOMMENDATIONSIntegrate

Mobile

In-Store

Simple Navigation

Offline

Call to Action

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RECOMMENDATIONSRich Content

Make It Fun!

Video (30 seconds max)

Beauty Shots

Ratings & Reviews

Instructions

360 Rotations

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CHOOSING A PARTNERManufacturers

Retailer Relationships

Mobile Experience

Integration Experience

Reporting

Retailers

Depth of Brands

Engaging Content

Push the Envelope

WHAT’S NEXT?Mobile Couponing

Scan Code

Receive/Provide

Get Coupon

Buy Product

Test, Evaluate & Refine

WHAT’S NEXT?Shoppers Scan For…

43% Coupons

26% Information

WHAT’S NEXT?Shoppers Scan For…

43% Coupons

26% Information

23% Used Mobile Coupons

WHAT’S NEXT?Augmented Reality

Near Field Communication

Google Glasses

AURASMA, Blippar, Etc.

Jim KlarGlobal Sales Directorjim.klar@easy2.com

p: 216.812.4515