2 12 years online merchandising serving 200+ clients product demos & selectors multi-channel...
TRANSCRIPT
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12 Years Online Merchandising
Serving 200+ Clients
Product Demos & Selectors
Multi-Channel & Multi-Device
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MOBILE TECHNOLOGYEmpowers Shoppers
Opportunities & Challenges
Manufacturers
Retailers
TODAY’S DISCUSSIONGrowth & Impact
Challenges
Best Practices
Recommendations
What’s Next
Choosing a Partner
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Mobile Shopping
2-D Codes (QR/MS)
Mobile Websites
In-Store Displays
Mobile Apps
MULTI-LEVEL IMPACT
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GETTING SMARTER2012: 106MM Users or 44%
2015: 148MM Users or 58%
GETTING SMARTER2012: 106MM Users or 44%
2015: 148MM Users or 58%
Mobile Retailer Content +95%
GETTING SMARTEREasy2: 3-4MM Views Per Month
Mobile Up 320% Aug-Nov
Up 98% Thanksgiving
Up 117% Black Friday
Up 45% Cyber Monday
95% iPhone or Android
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QUESTIONSQR Codes or MS Tags?
Who Owns In-Store?
Showrooming?
Offline Integration?
Pushing In-Store?
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QR CODES OR MSTAGSMore Apps = More Scans
MS Tags Scan Faster
Short URL’s Scan Faster
Explain for More Scans
MS Tags = More Data
Retailer Preferences
Lowe’s MS Tag Only
Best Buy QR Codes Only
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IN-STORE EXPERIENCERules, Relationships & Money
Manufacturers
Packaging
Brand POS
Retailers
Strict Policy
Open Playing Field
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BUYING WHERE?Home: 54%
Out & About: 42%
In-Store: 36%
Work: 42%
Traveling: 37%
Data by
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SHOWROOMINGScan Codes & Shop on Phone
Steal In-Store Sales
Retailer SKUS
Price Matching
Drive In-Store Sales
Product Info
Interactivity
Protective Measures
Quality & Value
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BEST PRACTICESPrint Campaigns
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BEST PRACTICESPrint Campaigns
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BEST PRACTICESPackaging
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BEST PRACTICESRetailer Mobile Sites
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INTEGRATION: MFCTRSBEST PRACTICESEmail Campaigns
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BEST PRACTICESCirculars & FSI’s
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BEST PRACTICESIn-Store
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BEST PRACTICESGlobal Strategy & Execution
Print, Online & In-Store
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250% Boost in Conversions
BEST PRACTICESGuided Selling by Category
Seasonal Products
Online, Mobile & In-Store
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BEST PRACTICESAll MS Tags
Regulate Content
In-Store
Product Demos
Product Selectors
Single Reporting
Magazine
Creative Ideas App
Mobile Site
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RECOMMENDATIONSIntegrate
Mobile
In-Store
Simple Navigation
Offline
Call to Action
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RECOMMENDATIONSRich Content
Make It Fun!
Video (30 seconds max)
Beauty Shots
Ratings & Reviews
Instructions
360 Rotations
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CHOOSING A PARTNERManufacturers
Retailer Relationships
Mobile Experience
Integration Experience
Reporting
Retailers
Depth of Brands
Engaging Content
Push the Envelope
WHAT’S NEXT?Mobile Couponing
Scan Code
Receive/Provide
Get Coupon
Buy Product
Test, Evaluate & Refine
WHAT’S NEXT?Shoppers Scan For…
43% Coupons
26% Information
WHAT’S NEXT?Shoppers Scan For…
43% Coupons
26% Information
23% Used Mobile Coupons
WHAT’S NEXT?Augmented Reality
Near Field Communication
Google Glasses
AURASMA, Blippar, Etc.
