1851 magazine
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CUNNING
1851VOL. 1 2013 | 1851 PROJECT.COM
CUNNING
Y O U N G O N E S T O W AT C H
Matt Haller
VP of Public Affairs | IFA
Jennifer Durham
VP of Franchise Development
Checkers & Rally’s
Rich Stark
CEO | Stark Logic
Ashley Betzendahl
Social Communications Manager
Goddard Systems
Sean Fitzgerald
EVP of Franchise Development
Bright Star Care
. .
YOUTHFUL
MODERNCURRENT
T H E S O C I A L 1 0 0 T H E M U LT I - U N I T M A N B E S T C I T I E S F O R G R O W T H
Clay Neff
Executive Director
of Franchise Development
Wireless Zone
Scott Frith
CEO | Lawn Doctor
UNIQUEINSPIRATIONAL
Randy Shacka
President | Two Men and a Truck
Eric Little
SVP of Franchise Development
Right At Home
Scott Sutton
VP of Franchise Development
Safeguard
David Peddie
Head of Marketing | Mathnasium
UNIQUE INNOVATIVEGROWING
PEOPLE DO.
BRANDS DON’TSELL BRANDS.
full circle communications
www.facebook.com/discovernolimit www.NOLIMITAGENCY.comwww.twitter.com/nolimitmc 312-526-3986
connect with us today.
social media pr marketing adv
ertis
ing
OPERATIONS & LABOR DELIVER EXCELLENCE.Our initiatives provide a great guest experience.
FACILITY.Our new research facility provides the opportunity to understand our guests’ preferences.
Upholding high standards of food and service through upgrades in the latest technology.
ALTERNATIVE BUILDING FORMATSListening to our guests is very important. They provide valuable insight to help us develop new products and drive restaurant visits.
• Chicken Bites• Classic Wings® in 5 flavors• Cold Creations line of treats• Late Night daypart provides more opportunities
to meet guest demand
• After expansion of hours and increased marketing focus, we have seen late night sales double from 2007-2011 at Company owned restaurants
DRIVE REVENUE THROUGH MENU AND DAYPART INNOVATION
Checkers has redefined itself to provide more revenue generating programs than ever before. Take a look inside to see some of the recent updates we’ve made to bring value to our guests and franchisees.
To further enhance the guest experience, a new prototype location has been developed. The benefits of the prototype restaurant are:
• Lower investment costs than previous free-standing locations
• Improved drive-thru experience – fast, easy, accurate• Redesigned kitchen provides operational efficiency• Iconic brand features remain – stainless steel band,
checkerboard accents, red umbrellas and black, red and white color scheme
• Sales to investment ratio 1.8:1
NEW RESTAURANT PROTOTYPE
FULLY LOADED FRANCHISE OPPORTUNITIES
PRODUCT INNOVATIONDRIVES REVENUE.We’re giving guests more reasons to visit, more often.
FACILITY & EQUIPMENT SUPPORT EFFICIENCY.
WWW.CHECKERSFRANCHISING.COM 888.913.9135for more information, visit us at or call
THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLTEE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.
© 2012 Checkers Drive-In, Restaurants, Inc. 4300 W. Cypress St., Ste. 600, Tampa, FL 33607
OPERATIONS & LABOR FACILITY.
ALTERNATIVE BUILDING FORMATS
OPERATIONS & LABOR NEW RESEARCHFACILITY.
Varied restaurant formats can accommodate any neighborhood and provide compelling returns:
• End-cap • Inline• Conversions
MN Registration #F-4351
51851 PROJECT.COM | 2013
1851 PROJECT 2013
THE YEAR AHEAD YOUNG ONES TO WATCH
THE SOCIAL 100
By Steve Coomes
By Ben Heinemann
By Kate Aoueille
Few people who know Steve Calderia would ever call him a pessimist. But as the
president of the International Franchise Association, Calderia finds forecasting
the franchising industry’s future for 2013 unsettling.
We present our list of 40 young people who have the drive and determination to make
big things happen in the early stages of their careers, making room for even bigger things
to come down the road.
Brands no longer talk at us. They talk with us. With that in mind, 1851 presents a
comprehensive list of the top 100 franchise brands using Social Media
24 28 36
PUBLISHER NICK POWILLS
EDITOR IN CHIEF BEN HEINEMANN
CREATIVE DIRECTOR NAKWARE HOWARD
CONTRIBUTING GRAPHIC DESIGNERS
ANNA AFFIAS
CAITLIN VANDERKLOK
MAILING ADDRESS
730 N. Franklin, Suite 310
Chicago, IL 60654
ADVERTISING OPPORTUNITIES
nick@1851project.com
312.526.3996
CONTRIBUTING WRITERS
BROOKE WYLIE
KATE AOUEILLE
LIZA RUSH
GREG AVDOIAN
CARLY LEVISON
RYAN O’DONNELL
LAUREN KAMINSKI
MATT DIAZ
RALLE KARADJOV
CHRIS POWILLS
JORDY PATANO
PARI MANIKAS
STEVE COOMES
JORDAN BRANDES
Image courtesy of The International Franchise Association.
6 1851 MAGAZINE INAUGURAL PRINT EDITION
Image courtesy of The International Franchise Association
1851 PROJECT 2013
GIVE TO GAIN TURNING LIKESINTO LEADS
THRIVING UNDER 100KBy Lauren Kaminski
By Liza Rush
By Matt Diaz
How Toppers built a loyal fan base by listening to its customers.
1851 discusses how franchisors can expand their markets utilizing social media platforms.
For many franchisees, low-cost franchises prove highly successful.
14 17 20
ATHLETES IN FRANCHISING
THE MULTI-UNIT MAN THE BEST CITIES TO OPEN A BUSINESS
By Steve Coomes
By Nick Powills
By Jordy Patano
For retired pro-sports athletes (and a few current), franchising provides opportunities
for success beyond the game.
Advice from Aziz Hashim the multi-unit franchising guru.
1851’s list of the top cities friendliest to new businesses.
46 48 56
71851 PROJECT.COM | 2013
1851 PROJECT 2013
THE BEST CONFERENCES FOR FRANCHISEES AND FRANCHISORS IN 2013 - 2014
International Franchise Association Convention February 22-25, 2014New Orleans
When it comes to an information
download, no conference produces
more content, experience and
networking opportunities within the
franchise community than the IFA’s
Annual Convention.
Multi-Unit Franchising ConferenceMarch 27-29, 2013Las Vegas
This conference provides you one-
on-one opportunities with some
of the biggest and most powerful
franchisees in the world. For
franchisors, you are provided the
same opportunity.
The International Franchise Expo June 20-22, 2013New York
While it’s still debatable what
place franchise expos will hold
in development budgets, the
International Franchise Expo has
proven to be a step in the right
direction, connecting franchisors
with deals and franchisees
with opportunities.
The IFA Public Affairs Day
September 15-18, 2013Washington, D.C.
When it comes to finding a purpose
and making a difference within
the industry you represent, the
Association’s Public Affairs Day
provides franchisors and franchisees
the opportunity to talk about real
political issues with those who
represent their home markets.
8 1851 MAGAZINE INAUGURAL PRINT EDITION
LETTER FROM THE EDITORBy Nick Powills
1851 was never going to be a print magazine.
Perhaps I should learn a thing or two about
using the word “never.” As you read this, you
can clearly see that 1851 has evolved from the
virtual to the physical world. While I certainly
wouldn’t say this was on accident, I wouldn’t say
it wasn’t on purpose either.
When the publication was created in May of
2012, my team and I saw an opportunity - an
opportunity to provide a daily resource for the
franchise community. Most of the resources
that currently exist focus on a singular audience:
franchisor, franchisee, multi-unit franchisee,
supplier or the prospective zee. 1851 was
created to provide vision and insight across all
franchise audiences in a broad, yet informative
way, thus connecting the silos and bringing
together the audiences to tackle both personal
and business growth.
Ten months later, I am pretty pleased with
what has happened. We have more than 5,000
readers, daily content during the business week
and rankings of the young ones, the Social Media
studs and veteran friendly businesses. We also
offer great informative Webinars for prospective
franchisees and the lead generation community.
It has been productive, busy and eye opening.
Yet, even with those successful moments, what I
envisioned last May has not remained the same.
While I may not have been in the franchise
community as long as others, I have used my
time to observe and collect as much data as
possible before distributing what I presume as
best practices. Looking back at my first entrance
into the community, I couldn’t see as clearly as I
do today. Ten years from now, I will most likely
say the same thing about my views as I do today.
The reality is “nevers “or “always” don’t work in
business, franchising or life. Evolution, revolution,
exploration and rewrites are guaranteed.
Franchise portals don’t work the way they used
to and franchise development pros cannot snap
their fingers and close deals. The franchise
broker has rewritten the development landscape.
Media has changed, the International Franchise
Association ( IFA ) has changed. What we
envisioned yesterday as the best way to do things
has not remained the same. Yet our president
remains the same, as does our uncertainty.
If I could never use “never” or “always,” I would
be a better person. I would look at everything,
whether it be business or life, with eyes wide
open. While a print publication wasn’t in the
cards 10 months ago, the high demand of our
readers to uphold our vision forced us into
unplanned waters. While this issue is printed,
it may be the last. I will let the evolution of best
practices determine what’s next. And, I will be
OK with it.
LETTER FROM THE PUBLISHER
Nick Powills
Publisher
WE TEACH FRANCHISORSHOW TO DRIVE
FOR MORE INFORMATION CONTACT US AT 267.767.8130 INFO@SMBFRANCHISING.COM WWW.SMBFRANCHISING.COM
Every franchisor with more than 100 units looks back and wishes they would have done a few things differently.
Now there is an executive consulting team that can help you and your company look forward to a successful future based on their in depth knowledge, experience and proven track record of success.
10 1851 MAGAZINE INAUGURAL PRINT EDITION
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10 TIPS FOR ACHIEVING SUCCESS IN YOUR FRANCHISEBy Kate Aoueille
UNDERSTAND YOUR GOALS AND OBJECTIVES“A business or franchise should be a vehicle that
helps you achieve your personal goals. You need
to understand what it is you want the business
to do for you,” said Margie Pascetta, coach and
franchise expert for The Entrepreneur’s Source.
Begin by considering the following questions --
Are you looking for a business that matches your
lifestyle, or builds long term wealth and equity?
What is truly motivating you? Are you looking
to supplement your income? Are you looking to
invest in something that makes you feel good? Be
honest with yourself and answer these questions
as truthfully as you can. These answers will
help you truly understand which franchise
opportunity is the best fit.
COMPLETE YOUR DUE DILIGENCE Prior to signing a franchise agreement, go
through an in-depth and thorough validation
process. A major component of this process is
talking to franchisees. “Do not assume talking to
three top-performing franchisees is enough. You
have to talk to the average franchisees, longtime
franchisees, new franchisees, those doing well
and even those doing not so well,” said John Blair,
Director of Marketing for FranNet. “You should
find out specifically why former franchisees left
the system,” Blair said. Understand whether
the reasons were systematic problems with the
franchise or problems specific to the individual.
“By investing in your business prior to purchase,
you are better prepared to enter into the model,”
suggested Blair.
RECOGNIZE YOUR INVESTMENT LEVEL “Find a business that meets your investment
level,” said Steve Beagleman, President and CEO
of SMB Franchise Advisors. Many prospects
dive into a franchise opportunity before looking
at the cost of running it long-term. Do not just
consider the initial investment and finances
required in opening a franchise, but also take
into account the money you will need to sustain
it, like your working capital. Finally, make sure
you understand that you are making a long term
investment. Therefore, you will not make money
initially.
ABSORB THE FDD “Thoroughly understand what a franchise
disclosure document is and how to use the
information inside of it,” said Steven Corp, VP
of Franchise Sales for Moe’s Southwest Grill.
Regardless of the segment you are pursuing,
the Federal Trade Commission makes every
franchise company release an FDD. Read it and
read it carefully, over and over again.
FOLLOW YOUR PASSIONS It is imperative that your franchise aligns with
your passions. “Everyone wants to make money,
but make sure money isn’t your primary driver,”
said Khursheed Amhad, multi-unit owner of
Checkers Drive-In Restaurants. If you are not
truly committed and passionate about your
business, it will ultimately fail.
INVEST IN A LAWYER AND A CPA When considering a particular franchise
opportunity, hire a lawyer and an accountant
who have experience representing prospective
franchisees in transactions. “Their input,
guidance, and advice are invaluable and cannot
111851 PROJECT.COM | 2013
be duplicated by anyone else,” said Lee Plave,
attorney and partner at Plave Koch. “If you are
looking at a prospective franchise to invest in,
an attorney who has knowledge of representing
franchisees on transactional matters will help
you understand the obligations you will be
taking on. Additionally, an experienced CPA
who understands franchising will be helpful in
evaluating the monetary and financial aspect
of the business you are considering,” continued
Plave. Both will open your eyes to the franchise
process and the commitment you will undertake.
CONSIDER THE REAL ESTATE OPPORTUNITY Research is vital in real estate–research not
only the location, but also the economy and
the terms of the deal. “Now is the best time
to lock into historically low real estate lease
rates,” said Randy Trotter, President of Horizon
Franchising, VP of franchise development for
Workout Anytime as well as an area developer
for Boneheads. “To protect yourself in an
uncertain economy, sign a lease for a five-year
term with two or three, five-year options. That
way after the first term you can exercise your
options, renegotiate, or leave. Also, try to limit
the personnel guarantee to the first term,”
added Trotter.
BE AWARE OF BUSINESSES THAT FOLLOW TRENDS There are many segments in the franchising
industry that are quickly rising in popularity.
Yet, before you purchase a franchise model,
it is essential to “consider the lifespan of the
business,” said Terry Corkery, President and
CEO of Franchise Works. Ask yourself, “Is it a
trend that will yield success for five years, 10
years? Does it have serious, long-term growth
potential?,” said Corkery. There are a lot of risks
associated with investing in trends – like yogurt
or technology. When the trend dies, you are
stuck with a franchise that is no
longer profitable.
MANAGE YOUR FEAR “I once heard an interview with a base jumper,
one of those extreme athletes that jumps off
cliffs with a parachute,” said Eric Bell, Director
of Sales and Service for Franchise Gator. “He
was asked what it’s like to not have any fear.
His reply– ‘I have a tremendous amount of fear
every time I jump. There’s a challenge in facing
it I enjoy. Those who have no fear when base
jumping are probably not stable. Keep them
away from me.’ Don’t think for a second your
fear is an indication to walk away. Fear is normal.
Work toward understanding it and overcoming
it. Eventually, that fear will be a motivator.”
REGULATE YOUR CASH “When you get into business, you have the
misconception that you can do whatever you
want,” said Dennis Demshar, multi-unit franchise
owner of Honey Baked Ham. In order to make
sure your cash lasts, adequately plan throughout
the calendar year. If you own a restaurant,
assume you will have spikes in sales during the
holidays. If you have a pest business, assume the
summer months will provide the majority of your
income. “During those spikes in cash, you have a
lot of money in your pocket,” said Demshar. “Plan
accordingly and do not spend it all at once.”
“Good to Great: Why Some Companies Make the Leap…And Others Don’t”
By Jim Collins
The following books lay out strategies and tips for being the best business leader you can be
while providing insight on how not to run a business
“Strengths Finder 2.0”
By Tom Rath“Steve Jobs”
By Walter Isaacson
“Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer”
By William Knoedelseder
7.
8.
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12 1851 MAGAZINE INAUGURAL PRINT EDITION
CREATIVITY IS KEY TO FUNDING YOUR BUSINESS
By Brooke Wylie
John Heifner
spent 18 years
working as a
nurse, eventually
climbing to the
role of Director of
Healthcare Systems
in the Knoxville, TN
area. While working as a personal trainer on
the side, John realized he wanted to make
the switch from reactive care to full-time
preventative care while tapping into his desire
to become an entrepreneur. So in 2011, he
became a franchisee with Workout Anytime, a
24-hour gym and fitness franchise. But instead
of taking on bank loans to fund his business,
John decided to use his 401(k).
John is not the only one looking to his 401(k)
to get his business off the ground. According
to FranFund, a company that helps franchisees
find financing opportunities, since October
2008 the percentage of their clients who used
the ROBS (Rollover for Business Start-Up)
program to fund their business has increased
from approximately 65 percent to 93 percent.
ROBS transactions, typically ranging from
$10,000 to more than $500,000, funded
more than 4,000 businesses in 2009.
The process for using your 401(k) was
first pioneered by Benetrends, a company
founded by Len Fischer in 1983. Today,
Benetrends says that nearly 10 percent of
all franchise businesses are funded utilizing a
portion of a 401(k). Nicole Russo, Director of
Marketing for Benetrends, points out that it’s
becoming more popular because those
interested in this form of financing
don’t have to use all of their
401(k) assets – in fact, about 50
percent of Benetrends’ clients
only use about half of the
funds in
their 401(k).
In order to take advantage of this
option, individuals must set up a C
corporation and establish a corporate
retirement account. They can then
roll outside retirement accounts into
the corporate retirement account and invest
the money in company stock. Since the person
is buying shares of their own business, they
are effectively feeding it funds. By doing so, no
penalties or initial taxes are incurred.
Looking for untraditional ways to finance a
franchise has started to become
more mainstream.
“The tight credit market continues to
challenge budding entrepreneurs in securing
the necessary capital for their business
ventures,” said Jania Bailey, President
and COO of FranNet. “Even
so, franchising continues to
remain one of the business
opportunities that lenders
are more likely to support
due to the proven track
record of success a
franchisor can
show a lender.”
Other companies have started
realizing the need for financing
small business owners face. BoeFly,
which was founded by small business
lending experts, matches private investors
with those needing funding. Often called the
eHarmony or Match.com of small business,
BoeFly connects all parties involved in the
TURNING DREAMS INTO REALITY
With the economy still in recovery mode and financing hard to come by, potential franchisees are getting more creative than ever
before when it comes to pooling the capital it takes to open their own business. Below, we profile some of the more striking ways
several entrepreneurs funded their businesses.
131851 PROJECT.COM | 2013
loan process, including lenders, borrowers,
franchisors, etc., and helps facilitate the
transaction. Essentially, they introduce
those looking to invest in a business with
those looking for funding, building a good
match based on what each party is looking
for. According to the company’s website,
BoeFly has facilitated nearly 3 billion
dollars worth of transactions
to date.
“Another emerging trend is using securities-
based lending, in which prospective
business owners leverage portfolios, much
in the way you use equity loan,” said Dallas
Kerley, Chief Development Officer for
Benetrends. This means that if someone
has money in an investment portfolio, they
can generally get 70 percent of that value
in a loan – and can often get the loan in
approximately 10 days with an interest rate
of about 4-5 percent.
After leaving the corporate world, Maria
Van Vrust and her husband David were
looking for a new business opportunity.
After visiting their local Sky Zone Sports at
the request of their daughter, they realized
they had found that opportunity.
With the start-up costs being rather
substantial, says Maria, the Van Vrusts had to
find alternative ways to finance the business.
Using the 401(k) rollover plan and an SBA
loan with the help of Benetrends, as well as
teaming up with another pair of investors, the
Van Vrusts were able to cover the majority of
the investment required to get their business
off the ground. They also learned of leasing
opportunities for certain equipment, allowing
them to provide additional services for
customers at a lower cost than buying.
This method allows business owners a more
inexpensive option when their businesses
rely heavily on equipment, and also allows
owners to keep pace with new
technology trends.
It’s important for new business owners to
consider all options and do their homework
before deciding on what financing methods
are right for them. There are several new
options entrepreneurs are using to make
their dreams a reality, and creating a
custom finance plan through new channels
is becoming more available – and more
typical – than ever before.
Franchising continues to remain one of the business opportunities that lenders are likely to support. ”
“-Jania Bailey
14 1851 MAGAZINE INAUGURAL PRINT EDITION
By Lauren Kaminski and Kate Aoueille
Toppers Pizza was built on more than just a
thin crust. Founder and CEO Scott Gittrich
created the eclectic pizza delivery franchise
brand to achieve one mission: to serve a high
quality product in a fun atmosphere, where
the customer feels like they are involved in
the experience. Twenty two years later and
50 locations deep, the Toppers culture has
become ingrained in each location, as the
franchisees take pride in going above and
beyond in customer service and keeping
their fans happy.
“Our goal is to make personal connections
with our customers,” said Scott Iversen,
Director of Marketing for Toppers. “We try
to learn each customer’s name, and we pay
attention to what they have ordered in the
past, so when they call in, we can base
their order off of their history.” To
help make the experience a
positive one overall, each
Toppers location keeps
the delivery caddies
filled with green
army men, small
trinkets and
GIVE TO GAINHOW BUILT A LOYAL FAN BASE BY LISTENING TO ITS CUSTOMERS
treats for kids. “We want to put a smile on
someone’s face every time they come
to Toppers.”
The desire to constantly keep customers
happy is based on the original founders
of the pizza concept - a group of very
passionate people who are committed to
being a part of the best pizza company in the
world. Paying attention to details in service
and ensuring that each pizza fanatic has a
fun experience when they come to Toppers
was the goal from the start. Over time, each
franchisee and corporate store continues
to evolve to further serve the needs of each
individual community.
“We give the drivers a caddy with plates,
silverware, napkins, crushed red pepper, and
parmesan, and no other company does that,”
said Toppers franchise owner Bill Stayduhar,
who has owned his location in Charlotte
for 15 years. He also noted that his location
supplies dog treats for customers who bring
151851 PROJECT.COM | 2013
Stayduhar. “If we are just a little bit late, we
give them a card for a discount for next time,”
he added. Another franchisee, Jon Crowe,
who opened his location in Lincoln, Nebraska
in 2012, boasts on the brand’s accuracy in
delivery and pick-up times. “If we are going
to take 30 minutes to deliver, we tell them
40, and our customers really
appreciate that.”
Toppers continues to thrive in customer
service by concentrating on the little details
while also providing a quality product
and service. The brand implements a ‘no
questions asked’ policy when a customer
has a complaint.
The core of the brand is churning out tasty
food while truly catering to each customer to
make them feel special, put a smile on their
face and keep them coming back for more.
Coupled with awesome food, it makes sense
that Toppers customers call
themselves fans.
“We try to make a personal connection with our customers”
1,146Toppers Pizza boasts a higher
fan per location number than
its larger competitors. Even
though the brand is the largest
in the delivery pizza category,
Toppers earns these numbers
by employing a unified brand
approach to social media by
not allowing franchisees to
create and operate their own
Facebook pages. This creates
one centralized and content-
rich page while also maintaining
a consistent local message,
allowing Toppers to give its fans
the best Social Media brand
experience possible.
FANSPERLOCATION
in their dogs, an interesting and unique
gesture for a pizza company.
The fun and eclectic culture represented at
each Toppers location begins with corporate,
“The difference between us and the big guys
is the way we communicate,” said Iversen.
A large part of Toppers culture is stemmed
from their team member statement – to be
the best company in the world and “kill it”
on every customer experience. The core
values that Toppers passes down to every
franchisee and employee is to live with
integrity, have fun, build something special,
bring it with passion, and give the customer
what they want. In order to be a part of the
Toppers brand, employees must deliver on
these core values time and time again.
The culture emanates throughout each
location, with customer satisfaction as the
main focus. “When we have a new customer,
we give them a card for a free order of
Topperstix for the next time they call in,” said
While Social Media is not a
magic bullet, staying true to its
fans has paid off for Toppers.
Hot Off the PressKilpatrick Townsend’s Franchise Team congratulates our friend and colleague, Nick Powills and his company, No Limit Media, on the launch of 1851 and its first print issue.
Like 1851, Kilpatrick Townsend prides itself on being a “go-to” source for the franchise community. Our firm has earned a national reputation for understanding the franchise business, its processes and systems. We apply our extensive knowledge to help our clients manage their businesses better, reduce conflict, avoid unnecessary litigation and preserve important trading relationships.
For more information, please visit www.kilpatricktownsend.com
ATLANTA
AUGUSTA
CHARLOTTE
DENVER
DUBAI
NEW YORK
RALEIGH
SAN DIEGO
SAN FRANCISCO
SEATTLE
SHANGHAI
SILICON VALLEY
STOCKHOLM
TAIPEI
TOKYO
WALNUT CREEK
WASHINGTON D.C.
WINSTON-SALEM
www.kilpatricktownsend.com
Rupert M. Barkoff rbarkoff@kilpatricktownsend.com
Christopher P. Bussert cbussert@kilpatricktownsend.com
FRANCHISE OPPORTUNITIES NOW AVAILABLE
Go to www.WirelessZone.com or call Clay Neff • 412-491-6782
A Verizon Premium Wireless Retailer
171851 PROJECT.COM | 2013
It’s no secret that the Internet has become
the primary form of communication for the
majority of the Millennial generation. The
outlet is utilized for finding roommates,
housing, and even dating, with each having
a specific platform. By applying the correct
approach within each channel, a brand can
experience success with development leads.
Kevin Downs, Director of Marketing for
Wireless Zone, has started 2013 with a
fresh outlook. Evolving the brand’s social
media presence from validation to lead
generation, Downs’ plan of attack will
create buzz with Twitter, engage through
insight with Facebook and develop and
foster relationships through LinkedIn.
“It’s more of a laser approach as opposed
to a flashlight,” Downs said. By infusing PR
through Social Media, a story’s exposure
can grow while also gaining a longer shelf
life. This also brings another aspect to the
table—people. People are more likely to
respond and identify with individuals like
themselves. So speak like a human, not a
press release and create a cohesive voice
across all platforms.
Last September Facebook hit a milestone, reaching 1 billion active users each month. This means Facebook reaches one out of every
seven people on the planet. With the average user spending 20 minutes on the site per visit, this gives business owners and franchisors
in particular an ample opportunity to sell their brand and, at the very least, spark interest for future development opportunities. The
looming question for franchisors searching to expand their markets utilizing social media platforms is how?
TURNING ‘LIKES’ INTO LEADSBy Liza Rush
The Budget.How much money are franchisors
budgeting for Social Media?
$0-25,000
$25-50,000
$50,000+
Reach.Facebook reaches one out of every seven people on the planet.
Opportunity.Twitter finds that 56 percent of customer tweets to companies are being ignored, leaving a huge opportunity to increase customer satisfaction.
Growth.Instagram, the newest social media giant, has shown and increas of 724% of average daily mobile visitors in only six month’s.
*Statistics compiled from 1851’s Virtual Roundtable webinar series.
18 1851 MAGAZINE INAUGURAL PRINT EDITION
Tony Padulo, VP of Franchise Development
at Goddard Systems, Inc., says if a franchisor
doesn’t present an item 19, it should be one of
the first questions a prospect asks.
“It’s not a write off, but if I were a candidate it
would certainly raise a red flag,” Padulo says.
“Some cases may be justified—for example, it
may be an emerging franchisor without the
history to do it. You need to understand why.”
Of course, if a brand has
nothing to hide, including
the information is usually
a solid choice. Toppers
Pizza Director of Franchise
Development Mark Cairns
said his company includes
a detailed item 19 because
the information paints the
brand in a good light.
“The numbers are very positive and the stores
represented make a lot of money,” Cairns said.
“From a legal standpoint, it’s very helpful that
people can really dive down into the numbers
and understand it.”
Finding the right amount of information to
share is the next hurdle. Franchise attorney Lee
Plave suggests franchisors do not include their
complete balance sheets and every
figure imaginable.
One of the most influential factors in an
entrepreneur’s decision of which franchise to
buy is undoubtedly the franchise disclosure
document (FDD). Historically known as a
23-item long stack of paper, the FDD serves
as the bible for the franchise it represents,
containing much of the relevant information
someone interesting in buying that franchise
would want to know.
But the writers of FDDs face an inherent
problem—they
must create a
legal document
that can be
understood by
a layperson.
Nowhere is this
more important
that in item 19 of
an FDD, where
a franchisor may choose to include a financial
performance representation.
Many franchise prospects mistakenly believe
the item 19 will tell them how much they can
expect to make as a franchisee, but that’s not
the case. In reality, item 19s are limited to the
hard numbers that show how existing units
performed. The entire section is optional, and
deciding whether or not to include it is the
first challenge in turning an item 19 into a
marketing tool.
By Brian Diggelmann
“I’m not sure that means I’m going to have to
go out and do my homework,” he says. “My
preference is that our clients require their
franchisees to take the data and come up with
their own answers. It doesn’t always happen that
way, but it’s certainly better when they do.”
Most importantly, any and all information
presented in an item 19 must be verifiably
true and cannot mislead candidates. So while
franchisors need not include every detail,
what does end up in the item 19 must paint an
accurate picture of their business.
In the end, every FDD will be different and the
inclusion and specifics of an item 19 will depend
entirely on the individual franchise. The best
practice is to work with an experienced franchise
attorney who can help make your FDD sell
your concept.
KEY QUESTIONSAccording to the U.S. Small Business Administration, three key questions to ask while diving into an FDD include:
Do you know how much money you can invest?
What are your abilities?
What are your goals?
123
i believe that ‘young’ meansseemingly endless possibilities.
stand out,speak up& be kind.
young ones to watch.
alexis gillette director of marketing, mooyah burgers, fries & shakes
20 1851 MAGAZINE INAUGURAL PRINT EDITION
NATE BASTARACHE
BRAND: WIRELESS ZONE
TOTAL INVESTMENT: $80,250-$268,500
THRIVING UNDER 100K
By Matt Diaz
With today’s economic climate, it’s easy to be drawn to low-cost options to help make ends meet. In the world of franchising, however, this notion has its ups and downs. Just because an opportunity is low-cost doesn’t mean its the right choice, nor does it mean you will fail. There are a number of factors that play into owning a successful franchise, and these three franchisees know just what it takes to be successful with less than $100 thousand.
Wireless Zone is the largest independent
Verizon Wireless franchise in America. With
a foundation set on customer service and
community outreach, it is no wonder this
franchise has been able to reach over 460 units
since its founding in 1988.
“I saw a business that I didn’t feel was going
anywhere but up,” said Nate Bastarache,
franchisee for Wireless Zone. “I saw stability and
growth of the Wireless Zone concept and knew
that it was right for me. Additionally, a lower
cost option allowed me to build a foundation for
success more quickly”
The potential for growth was one of the primary
reasons Nate got involved with Wireless Zone
and one of the key factors that led to his success.
After 15 years in the automotive industry
working primarily as a general manager, Nate
opened his first Wireless Zone location in
Easthampton, Massachusetts in 2009. Currently,
he is working on his fifth store with hopes to
open more in the future.
One issue with a low-cost option is growing too
big too fast. “If you have a number of locations
but just one is underperforming, it can bring your
entire operation down,” Bastarache said. A good
way to curb this issue is to carefully plan out
developments with respect to time and location.
“As Americans, we often forget that our eyes can
be larger than our stomachs, a personal affliction
of mine.”
Another way Wireless Zone helps procure
development is through community outreach.
“The wireless industry is extremely saturated
with everyone having a phone these days,”
said Bastarache. “The Wireless Zone model is
extremely community oriented and we embrace
that. The more community outreach we do in
these communities, the more successful we are.”
FOR MANY ‘ZEES, LOW-COST FRANCHISES PROVE HIGHLY SUCCESSFUL
Barbra Bliss-Modder is as passionate a
franchisee as you will find in any system. For
seven years, she has been a franchisee for
Showhomes, a premiere home staging franchise
that transforms vacant houses into life-filled,
inviting homes that appeal to buyers.
“For most people, becoming a franchisee
means taking a leap and investing your life
into something new,” said Bliss-Modder.
“Being passionate about your concept and
investing more than just time and money is
what makes a franchisee successful.”
Franchisee of the year for Showhomes in
2010, Bliss-Modder knows what she’s talking
BARBARA BLISS-MODDER
BRAND: SHOWHOMES
TOTAL INVESTMENT: $43,300-$82,000
211851 PROJECT.COM | 2013
ERIC PATRICK
BRAND: PAINTING WITH A TWIST
TOTAL INVESTMENT: $98,000
about. “I was a realtor for six years before
purchasing my territory. I love homes and I
love to help people visualize, so this was a
perfect business for me.”
purchasing his first location in Miami, Florida.
“What really separates us from the
competition is our passion and having fun,”
said Patrick. “If our customers don’t have a
good time and leave feeling good, we haven’t
done our job.”
Eric has recently opened his second location
in Fort Lauderdale, Florida.
“A low cost option allows someone without
significant assets or a major loan from a bank
to obtain their dream of business ownership in
a relatively short period of time,” said Patrick.
“With the state of the economy right now it’s
difficult for people to find funding, so these
opportunities are very important for building
up local communities.”
“When choosing a low cost franchise you have to
be aware of the barriers to entry and how easy
it might be for others to duplicate your product,”
said Eric Patrick, a franchisee of Painting with a
Twist. “This can lead to crowding in a market so
it’s important to make sure you believe in your
concept, truly enjoy what you’re doing and focus
on what separates you from your competition.”
For Patrick, being in this business is all about
giving a great experience to his customers. A
self-taught painter, Patrick originally worked as a
corporate artist for Painting with a Twist before
MOREBRANDS UNDER 100KEngineering for Kids
Total initial investment: $39,500-$44,500
HandyPro
Total initial investment: $68.530-$107,333
Smart Tax
Total initial investment: $36,650-$93,600
Fetch! Pet Care
Total initial investment: $25,900-$39,500
Proforma
Total initial investment: $4,730-$44,700
TGA Premier Junior Golf
Total initial investment: $16,000-$62,200
Stratus Building Solutions
Total initial investment: $3,450-$57,750
CruiseOne
Total initial investment: $4,630-$26,270
Anago Cleaning Systems
Total initial investment: $8,540-$65,410
Caring Transitions
Total initial investment: $45,480-$73,680
Bevintel LLC
Total initial investment: $36,900-$50,600
For most people,
becoming a franchisee
means taking a leap and
investing your life into
something new.
BARBARA BLISS-MODDER
22 1851 MAGAZINE INAUGURAL PRINT EDITION
TOP GROWTH SECTORS IN FRANCHISINGBy Jordy Patano
Every year there are industries and trends that emerge as the leading franchise concepts, representing the ‘hottest’ and fastest growing new business sectors. Whether it be driven by people looking to make a difference, economic trends or shifting population demographics, people are quick to leap at the fresh opportunities.
We compiled a list of six of the fastest growing sectors of the franchise industry and companies in each of the categories that are particularly strong brands to watch.
As after school programs for children often get
cut because of budgets, franchises have stepped
in to create programs designed to give children a
fun, less competitive answer to the sport leagues
of the past. With people looking to pursue their
passions while helping inspire children to live
healthy and active lives, there is a clear reason
these franchises are growing so quickly. Some
of the top emerging franchises in this sector
include i9 Sports, Soccer Shots, NZone America,
Sky Zone Indoor Trampoline Park, My Gym
Children’s Fitness Center and TGA Premier
Junior Golf and Tennis.
With declining rankings in the United States,
especially for math and science scores in our
schools, educators emerged from their careers
and turned into entrepreneurs to help solve
the disjuncture. Franchisees with a passion for
education and industry have quickly jumped
into this category to teach more specialized
education and help children keep a competitive
edge. Concepts in math, science, music and
engineering, like Mathnasium, Kumon Math &
Reading Centers, School of Rock, Engineering for
Kids and The Mad Science Group, help kids see
the fun in specialized fields.
It’s no surprise fitness concepts make the list
in 2013. Over the past few years, this booming
industry sector has been legs ahead by providing
low-cost services available around the clock.
With many people cutting budgets for this once
luxury concept, people are finding convenience
with these gyms in their hectic schedule. Some
industry giants and up-and-comers in the
industry include Anytime Fitness, Snap Fitness,
Crunch Fitness, Workout Anytime, KoKo
FitClub and Fitness Revolution. There are even
online groups like iLoveKickboxing.com, more
specialized fitness facilities like Jazzercise Inc.
and focus fitness like Live 2 B Healthy
Senior Fitness.
Who doesn’t like a good hamburger when the
toppings are completely your choice? Clearly
everyone in America agrees that customization
is king in this booming sector. The simplicity of
these concepts is most interesting, with the most
successful brands specializing in burgers, then
adding on a few additional items to not distract
from the main menu item and the variety of
toppings. Some of the major players in this
QSR segment, as well as fresh up-and-comers,
are Five Guys, Burger 21, Elevation Burger,
MOOYAH, Smashburgers and BurgerFi. Organic
burger chains have also begun moving into
the space, offering grass-fed beef and organic,
locally grown toppings.
We have all heard about the froyo craze over
the past few years, and this industry isn’t
going anywhere. The sector will continue
booming through next year, even though it
seems to be saturated in most areas. Leaders
will set themselves apart by being innovative
and adding new menu items that will drive
traffic throughout the entire year. Industry
giants like Red Mango, Menchie’s and Yogli
Mogli will continue to grow, but new emerging
rock stars of the sector like Yogurtini, Forever
Yogurt and FrozenPeaks are catching up very
quickly. Outside the frozen yogurt industry,
companies like Culver’s, Ritter’s Frozen
Custard, Kona Ice and MaggieMoo’s will thrive
in this diverse sector.
With the large population of baby boomers,
the 65-year-old and over sector of the United
States is growing faster than ever before.
Beyond the U.S., the global aging population
is reaching unprecedented levels, demanding
this industry grow at an increasing rate just
to keep up. In-home services have been the
clear leader of the pack, assisting those who
can’t get around as easily as they once could,
or those looking for companionship or even
medical assistance. The variety of services
and opportunities for senior care franchises
will only grow exponentially. Some of the
leaders both nationally and internationally
are Qualicare, Right at Home, Home Instead,
Always Best Care, Bright Star and Seniors
Helping Seniors.
1 . Children’s Fitness
2 . Children’s EnrichmentServices
Hamburgers4 .
Fitness3 .
5 . Ice Cream + Frozen Treats
Senior Care6 .
Princeton Marlton Wall
New York Philadelphia Yardley
N J F r a N c h i s e B l o g . c o m
P r o a c t i v e F r a N c h i s e s o l u t i o N s . c o m
s t a r k - s t a r k . c o m
609.896.9060
993 Lenox Drive, Lawrenceville, NJ 08648
To realize the maximum potential of your
franchise, you’ll want every advantage.
Stark & Stark’s Franchise group is dedicated
to helping your system grow, adjust
and face new challenges. We blend our
business experience and legal insight to
develop innovative solutions for our clients.
For almost 80 years, Stark & Stark has
developed innovative solutions to meet each
client’s needs. More than 115 attorneys, 27
practice areas, and a philosophy of putting
the law to work for our clients is the basis from
which we build and maintain our relationships.
Stark & Stark is a regional law firm with a national
client base with offices in Princeton, Marlton,
Wall, New York, Philadelphia and Yardley.
Imagery courtesy of The International Franchise Association
STEVE CALDEIRA
WASHINGTON’S GRIDLOCK &
SOARING DEBT COULD SLOW
PROGRESS IN 2013
Few who know Steve Calderia would ever call him a
pessimist. But as the president of the International Franchise
Association, Calderia finds forecasting the franchising
industry’s future for 2013 unsettling.
Bipartisan gridlock in Washington, soaring national debt
and looming health care costs have Calderia—typically an
industry cheerleader—concerned about the effects of a stalled
government on business growth and profitability. Asked to
elaborate on several topics affecting franchising, Calderia
shared his thoughts with 1851.
By Steve Coomes
26 1851 MAGAZINE INAUGURAL PRINT EDITION
With the election behind us, what effect will a
second term for President Obama have on the
franchising industry?
We congratulate President Obama and the
new members of the 113th Congress and
respectfully urge them to create bipartisan
solutions to address long-term fundamental
fiscal reform, including comprehensive tax
reform, reforming entitlement programs and
reducing the unsustainable debt. However,
raising taxes on small businesses, including
franchisees, which create 65 percent of all net
new jobs, is clearly the wrong approach.
Franchise businesses are in every state and
congressional district and they stand ready to
accelerate job creation. While this was a status
quo election, the current status quo for small
business is unacceptable.
With the elections concluded, the current
Congress should act immediately to pass a
short-term deal that would avert the fiscal
cliff by extending all current tax rates until
President and CEO of the
International Franchise
Association, the world’s
oldest and largest
organization representing
the franchising industry.
Caldeira works with the IFA
board to set the direction for
the organization’s strategic
priorities: government
relations and public policy,
including the association’s
political action committee,
media relations, public
relations and professional
development programs and
research initiatives.
lawmakers in the new Congress can consider
a comprehensive overhaul of the tax system.
The partisan rancor, negative rhetoric and
perpetual gridlock must come to an end so that
we can begin to heal this country and get it
moving again.
When you speak with franchisors and
franchisees, how are they preparing for the
formal institution of the PACA in 2014?
Franchisees and franchisors alike are simply
running the numbers on their business at this
point to determine if they are subject to the
employer mandate. Many franchisees are
right around that 50 FTE-equivalent employee
threshold, so they need to determine if their
numbers of full and part-time employees
qualify them as a “large employer” under the
law. The lack of regulatory guidance on several
key Affordable Care Act provisions that are
still being promulgated is preventing them
from preparing as thoroughly as they’d like, but
these small business owners will have to make
tough decisions about how to comply with the
2013 OUTLOOK
THE YEAR AHEAD
STEPHEN J. CALDEIRA
271851 PROJECT.COM | 2013
law while still growing their businesses.
We also continue to educate our members
on a very consistent basis through all of our
communications channels (including health
care-related webinars) on what we know and
what they may need to be thinking about as we
continue to move forward and learn more.
What is the biggest challenge the franchise
industry as a whole faces in 2013?
Unintended consequences of city, state and
federal issues/regulations around health care,
workforce policy and banking (at the federal
level which affects small business lending),
and which have proliferated in recent years,
present a huge threat to the industry. So any
new legislation or increased regulations that
stifle growth, as oppose to enable it, poses a
significant risk to achieving and sustaining the
economic recovery this country urgently needs.
Additionally, at the federal level, the lingering
uncertainty surrounding the direction of federal
tax and spending policy also poses a significant
risk to having a healthier and sustainable
recovery. While franchising continues to
perform well, long-term growth and business
planning is still weaker than it could be.
Immigration reform will most likely be on the
federal legislative agenda a well, so we’ll be
heavily engaged in that critical issue area for
industry as well.
What’s the biggest benefit to the franchise
industry in 2013?
With more than 1 million veterans transitioning
out of military service by 2015, veterans
returning from Iraq and Afghanistan could
be a huge benefit to the franchise industry in
2013, both as highly-qualified employees and
franchisees entering the industry.
IFA answered First Lady Michelle Obama’s
call to assist in the transition effort through
the White House Joining Forces initiative. In
2012, 64,000-plus veterans, military spouses
and wounded warriors have started careers in
franchising, including 4,314 who have become
veteran franchise business owners, since 2011
through Operation Enduring Opportunity,
a campaign of the International Franchise
Association’s VetFran Strategic Initiative.
As we continue to work hard each and
every day to extend career opportunities
to our nation’s veterans, we are gratified to
recognize the great progress that has been
made by employers across all segments of the
franchising industry. As we celebrated Veterans
Day this year, we continue to recognize that
we must keep up the momentum to enable our
nation’s veterans to fulfill their dreams and find
meaningful career opportunities here at home.
In what industry will franchising see the
largest growth spurt in 2013 and why?
Recovery of the housing market will help
many sectors of our industry, including real
estate and residential services tick upward.
Additionally, as 10,000 baby boomers hit the
age of 65 each day, the in-home healthcare
sector will continue to grow as well.
FRANCHISING BY THE NUMBERS· Number of franchise establishments in the U.S. will increase by 1.4 percent in 2013
· Franchise industry projected to create 162,000 new jobs in 2013
· GDP of franchise sector projected to increase 4.1 percent in 2013
· Output of franchise establishments in nominal dollars will increase 4.3 percent in 2013
for an increase of $33 billion
THE YEAR AHEAD
28 1851 MAGAZINE INAUGURAL PRINT EDITION
YOUNG
WATCHONES TO
Young people are making noise – and are on the horizon of big things
within their respective businesses. If you asked Geoff Hill, Vice
President of Roark Capital Group, he would suggest the formula for
young executives maturing into established leaders is simple: Results
+ knowledge + relationships. “If someone asked me for advice on how
they can become more successful in business, I would ask them how
they were doing in each of those categories,” he says.
Keeping that winning recipe in mind, 1851’s list of 40 young people
have the drive and determination to make big things happen in the
early stages of their careers, making room for even bigger things to
come down the road.
VOTE FOR THE TOP YOUNG ONES AT:
FACEBOOK.COM/1851MAGAZINE
By Ben Heinemann
291851 PROJECT.COM | 2013
FRANCHISINGYOUTH MOVEMENT
30 1851 MAGAZINE INAUGURAL PRINT EDITION
35
LIBERTY HARPER FATBURGER
AGE: 32
Liberty has done it all. She
has been a franchisee, a
franchisor, a consultant,
an Internet TV show
host and a development
member for a marketing
brand. Now guess her age
- Harper is 32 years old,
but has built a portfolio
that would make some of
the franchise community’s
influencers jealous.
Despite accomplishing
so much so fast, she
refuses to sit still. The
entrepreneur in her still
craves making a difference
in people’s lives by relying
on a blend of experience
that encompasses success
and failure.
ADAM POVLITZANAGO
AGE: 28
When Adam decided he
wanted to be in a more
impactful position, he left
a successful job at IBM and
jumped into the world of
franchising with Anago.
As Anago’s Executive Vice
President, the 28-year-
old certainly makes an
impact. And while he says
young people can be well-
represented in business, it’s
important for them to work
hard for it. “Put in the hours,
work hard, work smart, and
no matter what age you
are, you’ll be recognized,”
he says.
MATT HALLERIFA
AGE: 32
As Vice President, Public
Affairs and Chief of Staff
to the President & CEO for
the International Franchise
Association, this 32-year-old
rising superstar has a future
path planned and a great
mentor to follow in IFA’s
President Steve Caldeira.
Haller’s eyes have been on
the ball ever since graduating
from North Carolina State
University, where he was
director of industry relations
at the Pharmaceutical Care
Management Association
and manager of political
affairs at the U.S. Chamber
of Commerce. Oh, and don’t
forget legislative assistant for
UPS Corporate Public Affairs
and a director of public
affairs at Levick Strategic
Communications, LLC.
RANDY SHACKA TWO MEN AND A TRUCK
AGE: 34
Randy was 21, having just
completed a semester
internship at Disney
World, when he got a
call from the director of
marketing for Two Men
And A Truck regarding an
internship opportunity in
the company’s marketing
department. Now as the
President of Two Men, you
might say the internship
opportunity has paid off
for Randy, who at the still-
young age of 34 continues
to inject the company
with his energy and spirit.
“There is no pattern for
what business looks like in
the future and this chaotic
environment in itself lends
to more opportunities for
the younger generation that
are ready to take them on,”
he says.
YOUNG ones to WATCH
ASHLEY BETZENDAHLGODDARD SYSTEMS, INC.
AGE: 27
If you asked Ashley
Betzendahl in college
what she would be when
she grew up – Social Web
Communications Manager
probably wouldn’t have
been the four words of
her choice. Thankfully for
Goddard Systems, Inc., that
career path is perfectly
fitting for the 27- year- old.
In fact, the social guru
has paved the way for
other brands in the sense
of best practices. Take a
look at her work and you
will receive a glimpse into
social perfection. As for her
next step? Much like Social
Media, Betzendahl’s world
changes every second.
She does love franchising,
though, and sees herself
painting a nice footprint in
the future.
3227 34 32 28
311851 PROJECT.COM | 2013
YOUNG ones to WATCH
2728
31 30
GEORGIAPAULDING SYLVAN
AGE: 31
Georgia Paulding has
always had a passion
for working with kids.
Ultimately, her current
position within Sylvan’s
Franchise Development
team offered her a way
to make a difference and
help today’s youth. “If a
senior executive takes a
chance on mentoring a
young professional, it is my
belief that the company
will ultimately benefit
from another generation
of networking, fresh ideas
and enthusiasm,” she says
of young people in the
corporate world. “Those
young professionals then
have a responsibility to
step up and become a
leader themselves within
the company.”
DAVID PEDDIE MATHNASIUM
AGE: 30
When David Peddie
became the Center
Director of a Mathnasium
in 2006, it’s doubtful he
could have known that
just six years later he’d
be a key member of the
supplemental education
franchise’s corporate team.
In 2007 he opened his own
center and grew it to be
among the top 10 percent
of franchises within the
entire Mathnasium system.
David’s passion and gift for
marketing caught the eye of
the corporate team and he
was promoted to Western
Regional Manager in 2011
and Head of Marketing
a year later. Today,
Mathnasium opens about
one center as week and has
seen a jump in center sales
under David’s leadership.
STEVEN &JASON PARKERK-9 RESORTS
AGE: 25 & 27
Ray Kroc. Harland Sanders.
Fred Deluca. Jimmy John
Liautaud. Jason and Steven
Parker. That’s the dream
for these two young
franchisors. They don’t
sell hot dogs (they take
care of dogs in a luxurious
resort) or another American
staple food product – but,
when it comes to dogs
and animal day care, they
hope someday they can
be mentioned in the same
sentence as the famous
founders who preceded
them. How will they get
there? By listening a lot,
taking a few aggressive
leaps, and banking on
the fact that no one can
take care of furry family
members better than
they can.
ALEXIS GILLETTEMOOYAH
AGE: 28
Alexis credits a clever
writing sample, an artfully
crafted resume and her
sense of humor (not to
mention some serious style
when it comes to her shoes)
for launching her career at
such a young age. As a self-
proclaimed food lover, her
job as Director of Marketing
at MOOYAH is the perfect
fit. And even though she
admits that “young means
less years on earth,” she
prefers to believe that
“young means seemingly
endless possibilities. Stand
out, speak up and be kind.”
MANDY &AHMADFOREVER YOGURT
AGE: 35 & 28
Over the last two
years, self-serve yogurt
franchisees have been
all the rage – Mandy and
Ahmad noticed the trend
exploding in Scottsdale,
AZ, where the two
ran a vacation-rental
company. The two young
entrepreneurs decided to
bring the froyo craze to
Chicago, where Forever
Yogurt has taken root as
the most successful froyo
business in the Midwest.
New additions to the
concept like a Froth Bar
(hot chocolate) have earned
award winning results,
netting sweet success for
not only Mandy and Ahmad
but their franchisees.
2528
32 1851 MAGAZINE INAUGURAL PRINT EDITION
CHRIS VOLKPITA PIT
AGE: 29
Chris is a Hazen, North Dakota native and Army
veteran. At the age of 21, he decided to enlist in
the United States Army and was stationed at Fort
Drum in New York, near the first Pita Pit location
in Kingston, Ontario. After extensive research
he found out that Pita Pit offered a discount on
franchise fees for qualified veterans. As a military
veteran, Volk placed a high value on discipline,
precision and following a set plan, which he
has been able to transfer into success with
Pita Pit. Volk is currently a multi-unit franchise
spearheading the growth of Pita Pit throughout
North Dakota.
BRITTANY & ANTHONY RODGERSHAND & STONE
AGE: 29 & 32
Brittany and Tony Rodgers always knew they
wanted to own their own business–they just
didn’t know what. They turned to FranNet,
a franchise broker that helps prospective
franchisees identify the right opportunity with
them. Equipped with a financial plan, passion
and vision, the young husband/wife team
landed upon an emerging New Jersey-based
franchisor, Hand & Stone Massage and Facial
Spa. Much like other first time franchisees, the
duo plans to work their way into multi-unit
franchise ownership.
CADE HOWARDTHE GROUNDS GUYS
AGE: 22
Cade Howard doesn’t believe in stereotypes. If
he did, he wouldn’t be an emerging franchisee
of The Dwyer Group’s lawn care concept, The
Grounds Guys. Why? For one, he is 22, and two, he
already owned another lawn care business before
becoming a franchise owner. Howard is all for
bucking trends and plans to continue growing his
franchise business in his community.
KAT COLECINNABON
AGE: 33
Kat Cole turned a spending-money gig at Hooters
into a skyrocketing career in franchising. She
landed a job at Hooters corporate before she was
old enough to rent a car, and by her late twenties
was being offered positions with VP in the title.
Today, Cole is a part of the booming Focus Brands,
serving as President of Cinnabon, Inc.
THE PITA PIT TEAMPETER RIGGS, BEN DRAKE, &
COREY BOWMAN
AGE: 33, 33, & 35
Guess what? This youthful brand is run by some
pretty youthful and very successful executives.
If you lived on (or visited) a D1 college campus,
chances are you have experienced the healthy
alternative to fast food. This has all meant
success at a young age for Peter, Nelson and
Corey as they continue to grow the brand both
in the U.S. and Canada.
JON-ANTHONY LUITUTOR DOCTOR
AGE: 27
If Jon-Anthony Lui believed everything he read, he
probably wouldn’t be successful as a franchise in
the Tutor Doctor system. When Lui was in college,
his text book gave him a two-lined paragraph
definition on franchising. Thankfully, he had his
father – a franchise sales veteran who taught Lui
more than just the basics. In college, the depth of
understanding wowed his classmates. Today, it
wows his colleagues. And this is just the beginning
for the 27-year-old, who says “I don’t just want to
be successful, I want to be significant.”
JOHN HELMJersey Mikes Subs
Age: 33
You could say it was fate that John ended up
owning five Jersey Mike’s locations in New
Jersey – he attended the same high school as the
Founder and CEO, Peter Cancro, who founded
the sandwich franchise when he was only 17.
When John told a boss of his he wanted to own
his own business, his boss not only offered to
be a silent partner, but confessed to John that
he had always wanted to own a Jersey Mike’s as
well. And so, at 25, John opened his first location
in Brick, New Jersey, and continues to expand
along the Jersey Shore slinging some of the best
sandwiches around.
JEREMY LEE HUDDLE HOUSE
AGE: 34
When Jeremy started his franchising career,
he certainly wasn’t planning on staying in it
forever – especially since he has always had the
entrepreneurial bug to open his own restaurant.
But things changed as he realized he could have
significant influence on franchisees and their local
store marketing. The local store marketing guru has
since helped hundreds of franchisees strengthen
their local communications through events and
promotions. Lee’s helping hand has also given him
real life experience, which will, someday, provide
beneficial for him opening his own restaurant – or
perhaps starting his own franchise brand.
34 1851 MAGAZINE INAUGURAL PRINT EDITION
ALICIA SORBERTWO MEN AND A TRUCK
AGE: 26
Growing up, Alicia was intrigued by the growth of
her family business, which just so happened to be
the iconic Two Men And A Truck. But there were
no hand-me-downs for Alicia. After putting in the
hard work as an intern and eventually working at
the corporate office in Lansing, Michigan, Alicia
became the first employee of the brand’s Chicago
location. Now, after even more hard work and a
move across the country, Alicia is the owner of the
San Diego location and loves every minute of it.
And no, she doesn’t miss the snow.
JOSH COHENJUNKLUGGERS
Age: 30
Josh got the idea for making extra money hauling
junk away while huddled around a campfire in
Australia where he was studying abroad. Upon
his return to the states and at the age of 21,
he launched the business using his mom’s SUV,
DARYL SMITH JR.FANTASTIC SAMS
Age: 30
After graduating from the University of Maryland
– Eastern Shore, Daryl leaped into the corporate
world, working as a project manager for Verizon
Telecommunications for six years. He then made
JOSH SKOLNICKMONSTER TREE SERVICE
AGE: 28
Josh is a career landscaper who started a multi-
crew lawn care service while in high school. His
clients often asked him to address their tree
problems, but having no experience himself, he
subcontracted the work. Noticing the money
eventually growing the company to the current
multi-state and very successful operation it is
today. “I started with my Mom’s SUV and $3,000
of Bar-Mitzvah money, so I wasn’t well funded. It
takes passion and perseverance to succeed more
than anything,” he says.
the move to franchising, working as a marketing
director for Chick-fil-A while also deciding to
pursue his dream of business ownership. With
a passion for the hair industry, Daryl opened his
very own Fantastic Sams in Dover, adding to his
already impressive resume all before the age of
30. Now that’s what we call fantastic.
tree landscapers were making, Josh thought “If
they can do it, so can I.” And so, Josh founded
Monster Tree Service, growing the company to
a profitable multimillion dollar business in four
years. As Josh puts it, “I’ve built a substantial
business without ever removing a tree myself.”
Who says money doesn’t grow on trees?
MINDY GOLDE LISTEN 360
AGE: 33
If the franchise community were a movie, Mindy
may call it “Old School” – and probably wouldn’t
watch it. That “Old School” mentality does not
work for Golde—in fact, she completely ignores
being told she has to wait her turn. The go-getter
has helped Systino grow into a well-respected
platform, and then while on top of the community,
through a name change to Listen360. That’s called
fearlessness. President Golde? Maybe someday.
In the meantime, she is focused on the client and
passionately making a difference for them. She
is creating the next stage of service standards –
qualities sure to be embraced by the followers.
BEAU GREENRIGHT AT HOME
AGE: 30
When it comes to senior home care, rarely do
you find the youth interested in the business.
That is unless you are Beau Green, 30-year-old
franchisee of Right at Home in Birmingham, AL.
Green watched how his mother cared for his
grandmother and his mother-in-law and realized
he and his wife wanted to find a way to provide a
better service at home. The former University of
Louisville walk-on basketball player went on to
have a solid college career as a guard at Samford.
The discipline learned as a college athlete has
guided Green through following the franchise
game plan at Right at Home.
TODD BINGHAM FRANNET
AGE: 35
Todd started his career in the tech field right
out of college, working at a hospital in London,
KY. Now, as Vice President of FranNet, Todd
“loves being a part of an organization that helps
people realize their dreams,” and believes that
young people like himself have a tremendous
opportunity to make it in business despite the
current economic climate.
DOUG SCHNEIDERSOCCER SHOTS
Age: 35
Doug has always had a passion for soccer, playing
the sport almost his entire life and even playing
in the the Olympic Development program and
traveling to Scotland to train with a first division
professional team. Doug also played college
soccer with Soccer Shots founders Jason Webb
and Jeremy Sorzano, and after kicking the idea
around, Doug became one of the first franchises
in the Soccer Shots system. Now, at the ripe age
of 36, Doug, along with his brother Kevin, have
capitalized on their passion for soccer, filling
their days doing what they love best.
SOCIAL1851
By Kate Aoueille
100
Brands no longer talk at us. They talk with us. A brand is successful when it adds value to the consumer’s
experience by creating meaningful, content-driven interaction. With 901 million monthly active users
on Facebook and 465 million Twitter accounts, certain brands are seizing the opportunity to create
meaningful connections with this overwhelmingly large audience while re-writing the book on traditional
advertising. The following are 1851’s picks of the Top 100 brands that are owning social media.
SOCIALBy Kate Aoueille
100
38 1851 MAGAZINE INAUGURAL PRINT EDITION
1.
2.
3.
4.
5.
Rank Franchise
# of Facebook Followers
# of Twitter
FollowersFacebook + Twitter Link
9,559,360
5,397,759
1,637,929
7,863,947
26,795,226
315,263
47,764
132,890
156,864
900,280
FB: http://www.facebook.com/tacobell TWITTER: https://twitter.com/#!/TacoBell
FB: http://www.facebook.com/dairyqueen TWITTER: https://twitter.com/#!/Dairyqueen
FB: http://www.facebook.com/jimmyjohns TWITTER: https://twitter.com/#!/jimmyjohns
FB: http://www.facebook.com/DominosTWITTER: https://twitter.com/dominos/
FB: http://www.facebook.com/McDonalds TWITTER: https://twitter.com/#!/McDonalds
* Numbers are current as of 1.14.13
391851 PROJECT.COM | 2013
Rank Franchise
# of Facebook Followers
# of Twitter
Followers
6.
7.
8.
9.
10.
Facebook + Twitter Link
19,634,665
9,912,458
8,319,533
4,561,970
3,733,783
918,871
152,727
194,330
82,610
68,909
FB: http://www.facebook.com/subway TWITTER: https://twitter.com/#!/SUBWAY
FB: http://www.facebook.com/PizzaHut TWITTER: https://twitter.com/#!/pizzahut
FB: http://www.facebook.com/DunkinDonuts TWITTER: https://twitter.com/#!/DunkinDonuts
FB: http://www.facebook.com/benjerryTWITTER: https://twitter.com/benandjerrys/
FB: http://www.facebook.com/applebeesTWITTER: https://twitter.com/applebees
* Numbers are current as of 1.14.13
40 1851 MAGAZINE INAUGURAL PRINT EDITION
Rank Franchise
# of Facebook
Followers/ Likes
# of Twitter
FollowersFacebook + Link
Link
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Buffalo Wild Wings
Outback Steakhouse
Arby’s
Carl Jr’s
Baskin Robbins
Chick-fil-A
Wendy’s
Radio Shack
Burger King
7-Eleven
Papa John’s
Sonic Drive-In
Cold Stone Creamery
Kentucky Fried Chicken
Little Caesar’s
9,883,441
2,318,032
1,973,991
1,163,147
5,586,435
6,586,704
2,816,268
1,559,229
5,955,189
2,562,073
2,653,742
2,321,405
1,974,969
6,068,352
1,395,767
224,346
32,206
86,702
30,812
36,237
207,863
144,278
133,536
78,591
29,343
65,942
32,763
15,390
117,679
8,078
FB: http://www.facebook.com/BuffaloWildWingsTWITTER: https://twitter.com/BWWings
FB: http://www.facebook.com/outbackTWITTER: https://twitter.com/Outback/
FB: http://www.facebook.com/arbys TWITTER: https://twitter.com/Arbys
FB: http://www.facebook.com/carlsjr TWITTER: https://twitter.com/#!/CarlsJr
FB: http://www.facebook.com/baskinrobbins TWITTER: https://twitter.com/#!/BaskinRobbins
FB: http://www.facebook.com/ChickfilATWITTER: https://twitter.com/ChickfilA/
FB: http://www.facebook.com/wendysTWITTER: https://twitter.com/wendys
FB: http://www.facebook.com/RadioShack TWITTER: https://twitter.com/#!/RadioShack
FB: http://www.facebook.com/burgerkingTWITTER: https://twitter.com/BurgerKing
FB: http://www.facebook.com/7Eleven TWITTER: https://twitter.com/#!/7eleven
FB: http://www.facebook.com/papajohns TWITTER: https://twitter.com/#!/PapaJohns
FB: http://www.facebook.com/sonicdrivein TWITTER: https://twitter.com/#!/sonicdrive_in
FB: http://www.facebook.com/coldstonecreamery TWITTER: https://twitter.com/#!/ColdStone
FB: http://www.facebook.com/KFC TWITTER: https://twitter.com/#!/kfc_colonel
FB: http://www.facebook.com/LittleCaesarsTWITTER: https://twitter.com/littlecaesars
* Numbers are current as of 1.14.13
411851 PROJECT.COM | 2013
Rank Franchise
# of Twitter
Followers
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
# of Facebook
Followers/ Likes
Facebook + LinkLink
Hardees
Edible Arrangements
Cinnabon
Hungry Howie’s Pizza
Yogurtland Franchising Inc.
Famous Dave’s
Quiznos
Moe’s Southwest Grill
Sears Home & Business Franchises
CiCi’s Pizza
Toppers Pizza
Auntie Anne’s Pretzels
GNC Franchising
Rita’s Water Ice
Bojangles’ Restaurants, Inc.
815,399
615,775
871,349
211,108
288,660
317,255
1,028,153
243,315
2,210,150
930,129
56,112
738,390
959,584
723,220
287,772
16,119
22,114
28,663
2,383
7,874
28,335
23,731
22,629
83,143
1,719
3,695
28,191
100,236
15,928
5,504
FB: http://www.facebook.com/Hardees TWITTER: https://twitter.com/#!/Hardees
FB: http://www.facebook.com/ediblearrangements TWITTER: https://twitter.com/#!/edible
FB: http://www.facebook.com/Cinnabon TWITTER: http://twitter.com/#!/Cinnabon
FB: http://www.facebook.com/hungryhowies TWITTER: https://twitter.com/#!/hungry4howies
FB: http://www.facebook.com/yogurtlandTWITTER: https://twitter.com/YogurtlandInc
FB: http://www.facebook.com/famousdavesTWITTER: https://twitter.com/famous_dav
FB: http://www.facebook.com/QuiznosTWITTER: https://twitter.com/#!/Quiznos
FB: http://www.facebook.com/moessouthwestgrill TWITTER: http://twitter.com/#!/Moes_HQ
FB: http://www.facebook.com/searsTWITTER: https://twitter.com/Sears
FB: http://www.facebook.com/Cicis TWITTER: https://twitter.com/#!/CiCis_Pizza
FB: http://www.facebook.com/ToppersRocks TWITTER: https://twitter.com/#!/ToppersPizza
FB: http://www.facebook.com/auntieannespretzelsTWITTER: http://twitter.com/#!/Auntieannes
FB: http://www.facebook.com/GNCLiveWell TWITTER: https://twitter.com/#!/GNCLiveWell
FB: http://www.facebook.com/RitasItalianIceCompany TWITTER: https://twitter.com/#!/RitasItalianIce
FB: http://www.facebook.com/Bojangles TWITTER: http://twitter.com/#!/Bojangles1977
* Numbers are current as of 1.14.13
42 1851 MAGAZINE INAUGURAL PRINT EDITION
Rank Franchise
# of Facebook
Followers/ Likes
# of Twitter
FollowersFacebook + Link
Link
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
Five Guys
Popeye’s Louisiana Kitchen
School of Rock
Hampton Hotels
Firehouse Subs
Smashburger Franchising LLC
Double Tree by Hilton
Lenny’s Sub Shop
Which Wich Superior Sandwiches
Taco John’s Int’l. Inc.
Checkers Drive-In Restaurants
The Melting Pot
Smoothie King
MOOYAH Franchise
Embassy Suites Hotel
816,500
333,985
279,123
249,178
384,493
95,397
178,484
89,258
170,653
111,223
129,127
341,057
287,464
57,137
358,421
22,630
14,056
5,309
16,696
17,033
9,190
45,629
3,734
13,116
6,639
1,355
12,122
3,790
21,286
13,052
FB: http://www.facebook.com/fiveguysTWITTER: https://twitter.com/Five_Guys/
FB: http://www.facebook.com/PopeyesLouisianaKitchenTWITTER: https://twitter.com/PopeyesChicken
FB: http://www.facebook.com/SchoolofRockUSATWITTER: https://twitter.com/#!/SchoolOfRockUSA
FB: http://www.facebook.com/Hampton TWITTER: https://twitter.com/#!/hampton
FB: http://www.facebook.com/firehousesubs TWITTER: http://twitter.com/#!/FirehouseSubs
FB: http://www.facebook.com/smashburgerTWITTER: https://twitter.com/Smashburger
FB: https://www.facebook.com/Doubletree TWITTER: https://twitter.com/#!/doubletree
FB: http://www.facebook.com/LennysSubsTWITTER: https://twitter.com/#!/lennyssubs
FB: http://www.facebook.com/whichwich TWITTER: https://twitter.com/#!/whichwich
FB: http://www.facebook.com/tacojohns TWITTER: https://twitter.com/#!/tacojohns
FB: http://www.facebook.com/checkersrallys TWITTER: https://twitter.com/checkersrallys
FB: http://www.facebook.com/themeltingpotrestaurantsTWITTER: https://twitter.com/#!/TheMeltingPot
FB: http://www.facebook.com/SmoothieKing TWITTER: https://twitter.com/#!/smoothieking
FB: http://www.facebook.com/MooyahTWITTER: https://twitter.com/#!/mooyahburger
FB: https://www.facebook.com/EmbassySuitesHotels TWITTER: https://twitter.com/#!/EmbassySuites
* Numbers are current as of 1.14.13
431851 PROJECT.COM | 2013
Rank Franchise
# of Twitter
Followers
# of Facebook
Followers/ Likes
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
Facebook + LinkLink
Wingstop Restaurants Inc.
H&R Block
Qdoba Mexican Grill
Hilton Garden Inn
Great Clips
Huddle House
A&W Restaurants Inc.
Pizza Ranch
Charley’s Grilled Subs
Ace Hardware
ampm
Anytime Fitness
Genghis Grill
Marble Slab Creamery
Captain D’s
191,610
143,187
132,955
105,159
72,080
46,527
153,427
74, 365
165,263
369, 051
364, 665
85,950
94,489
143, 984
69, 192
21,765
13,759
16,575
2,197
5,381
3,430
3,872
2, 041
1,970
17,548
9,281
60,602
27,319
958
2,557
FB: http://www.facebook.com/Wingstop TWITTER: http://twitter.com/#!/wingstop
FB: http://www.facebook.com/hrblock TWITTER: https://twitter.com/#!/HRBlock
FB: http://www.facebook.com/QdobaMexicanGrillTWITTER: http://twitter.com/#!/QdobaMexGrill
FB: http://www.facebook.com/HiltonGardenInn TWITTER: http://twitter.com/#!/maidbrigade
FB: http://www.facebook.com/GreatClips TWITTER: https://twitter.com/#!/GreatClips
FB: http://www.facebook.com/ILoveHuddleHouseTWITTER: https://twitter.com/#!/huddlehouse
FB: http://www.facebook.com/awrestaurantsTWITTER: https://twitter.com/#!/awrestaurants
FB: http://www.facebook.com/PizzaRanchRacing TWITTER: https://twitter.com/pizzaranch
FB: http://www.facebook.com/CharleysPhillySteaks TWITTER: http://twitter.com/#!/Charleys
FB: http://www.facebook.com/acehardware TWITTER: https://twitter.com/#!/AceHardware
FB: http://www.facebook.com/ampm TWITTER: https://twitter.com/#!/ampm
FB: http://www.facebook.com/AnytimeFitnessOfficial TWITTER: https://twitter.com/#!/AnytimeFitness
FB: http://www.facebook.com/genghisgrillTWITTER: https://twitter.com/#!/genghisgrill
FB: http://www.facebook.com/marbleslabcreameryTWITTER: https://twitter.com/#!/marbleslab
FB: http://www.facebook.com/CaptainDsTWITTER: https://twitter.com/#!/CaptainDs
* Numbers are current as of 1.14.13
44 1851 MAGAZINE INAUGURAL PRINT EDITION
Rank Franchise
# of Facebook
Followers/ Likes
# of Twitter
FollowersFacebook + Link
Link
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
Denny’s
The UPS Store
Snap On Tools
Massage Envy
Capriotti’s Sandwich Shop
Fetch! Pet Care
Goddard Systems, Inc.
Golden Corral
Wing Zone
Radisson Hotels
Orange Leaf Frozen Yogurt
Papa Murphy’s
The Haagen-Dazs Shoppe Co.
Pita Pit
Biggby Coffee
604,051
116,778
294, 050
89,727
49,843
28,899
15,856
321, 166
18, 870
75, 832
73, 860
200, 802
64, 894
31, 392
20,148
18,080
3,865
6,873
4, 257
10, 327
2,160
3,389
5, 445
2,811
3, 852
7, 976
945
1, 838
3,392
7,746
FB: http://www.facebook.com/dennys TWITTER: https://twitter.com/#!/DennysDiner
FB: http://www.facebook.com/theupsstore TWITTER: https://twitter.com/#!/TheUPSStore
FB: http://www.facebook.com/SnaponTools TWITTER: https://twitter.com/#!/Snapon_Tools
FB: http://www.facebook.com/MassageEnvyTWITTER: https://twitter.com/#!/MassageEnvy
FB: http://www.facebook.com/capriottisTWITTER: https://twitter.com/#!/capriottis
FB: http://www.facebook.com/fetchcorporateTWITTER: http://www.twitter.com/fetchpetcare
FB: http://www.facebook.com/goddardschool TWITTER: http://twitter.com/#!/goddardschool
FB: http://www.facebook.com/goldencorral TWITTER: https://twitter.com/GOLDENCORRAL
FB: http://www.facebook.com/WingZoneNationTWITTER: https://twitter.com/#!/wingzone
FB: http://www.facebook.com/RadissonTWITTER: https://twitter.com/#!/radisson
FB: http://www.facebook.com/orangeleafyogurtTWITTER: https://twitter.com/#!/myorangeleaf
FB: http://www.facebook.com/papamurphyspizza TWITTER: https://twitter.com/#!/papamurphyspizza
FB: http://www.facebook.com/haagendazsshopsTWITTER: https://twitter.com/#!/haagendazsshops
FB: http://www.facebook.com/pitapitrocks TWITTER: https://twitter.com/#!/pitapitusa
FB: http://www.facebook.com/BiggbyCoffee.BhappyTWITTER: https://twitter.com/BiggbyBob
* Numbers are current as of 1.14.13
451851 PROJECT.COM | 2013
Rank Franchise
# of Twitter
Followers
# of Facebook
Followers/ Likes
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Facebook + LinkLink
Lawn Doctor
Culver Franchising System Inc.
Long John Silver’s
Philly Pretzel Factory
Matco Tools
Bruster’s Real Ice Cream
Hilton Garden Inn
Right at Home
Forever Yogurt
Jersey Mike’s Subs
Planet Fitness
Choice Hotels
Supercuts
TCBY
Stevie B’s Pizza
10,117
332, 722
82,461
24, 028
149, 359
66, 785
105,157
6,031
6,247
77,449
245,712
114,918
39,953
76,478
62,635
822
12,674
6,326
2,406
1,359
78
2,197
3,363
2,805
4,613
16,915
12,915
4978
9,431
1,159
FB: http://www.facebook.com/LawnDoctorFans?ref=ts TWITTER: https://twitter.com/LawnDoctor
FB: http://www.facebook.com/culvers TWITTER: https://twitter.com/#!/culvers
FB: http://www.facebook.com/LongJohnSilvers TWITTER: https://twitter.com/#!/longjohnslvrs
FB: http://www.facebook.com/PhillyPretzelTWITTER: https://twitter.com/#!/ppfpretzels
FB: http://www.facebook.com/matcotools TWITTER: https://twitter.com/#!/matcotools
FB: http://www.facebook.com/BrustersRealIceCreamTWITTER: https://twitter.com/#!/realicecream
FB: http://www.facebook.com/HiltonGardenInn TWITTER: http://twitter.com/#!/maidbrigade
FB: http://www.facebook.com/pages/Right-at-Home/138394643218 TWITTER: https://twitter.com/#!/rightathomeus
FB: http://www.facebook.com/pages/Forever-Yogurt/129135957108387?fref=tsTWITTER: https://twitter.com/ForeverYogurt
FB: http://www.facebook.com/jerseymikes TWITTER: https://twitter.com/#!/lovejerseymikes
FB: http://www.facebook.com/planetfitness TWITTER: https://twitter.com/#!/planet_fitness
FB: http://www.facebook.com/choicehotels TWITTER: http://twitter.com/#!/ChoiceHotels
FB: http://www.facebook.com/Supercuts TWITTER: https://twitter.com/#!/Supercuts
FB: https://www.facebook.com/tcbyTWITTER: https://twitter.com/#!/tcby
FB: http://www.facebook.com/SteviBsPizzaTWITTER: https://twitter.com/#!/stevibs
* Numbers are current as of 1.14.13
46 1851 MAGAZINE INAUGURAL PRINT EDITION
FRANCHISES TURN TO ATHLETES TO POWER BUSINESSBy Steve Coomes
For professional athletes, there comes a time
when the word “professional” gets taken out of
the picture. What follows is usually a struggle
of finding beneficial and, more importantly,
meaningful work after sports. Established
franchise systems
often present ideal
opportunities for these
former stars to get
started in business
without requiring them
to re-invent the wheel.
But that doesn’t mean
becoming a franchisee
is easy, says Ulysses
“Junior” Bridgeman, a
retired NBA star for
the Milwaukee Bucks.
Bridgeman, who became a Wendy’s franchisee
shortly before his 12-year career ended, says
successful franchisees are highly-active in
their businesses.
“When you tell yourself, ‘I’ll get into it
and get somebody to run it while I do
something else,’ that’s always a recipe
for failure,” said Bridgeman, whose B.P.
Companies owns 165 Wendy’s and 127
Chili’s. For better than
half of his 25 years with Wendy’s,
Bridgeman worked the lunch
shift almost daily to ensure he
knew as much as any employee
in his system. “If you’re going to
be successful in this, you have
to know what it takes to do the
job. That’s the part that seems to
escape people coming into the
industry. Franchising provides
great systems, but you still have
to work them.”
According to Forbes, Bridgeman is the 18th
wealthiest African-American in the U.S. and
has a net worth of more than $200 million.
His exceptional success off the hardwood is a
rarity, says Troy
Vincent, whose
NFL career with
the Washington
Redskins, Miami
Dolphins and
Philadelphia Eagles spanned 15 years. Today he’s
Vice President of the NFL Player Engagement
and working to help ex-footballers learn more
about franchise opportunities.
While most athletes are showered with business
opportunities after their careers, Vincent says
many make bad decisions unintentionally with
their hard-earned millions.
“It’s a lack of education and awareness, and we
want to help them with that,” said Vincent. He’s
now leading the league’s partnership with the
International Franchise Association to form the
NFL Franchising Boot Camp, which will launch April
26-29, 2013, at the Ross School of Business at the
University of Michigan in Ann Arbor. “These players
”
“ These players have the
RESOURCES and the DESIRE
to succeed.
PEYTON & PAPA
In October of 2012, Peyton Manning became known for more than being the
quarterback of the Denver Broncos. Manning purchased 21 Papa John’s franchises in
the Denver area, likely the result of his friendship with Papa himself, John Schattner.
Not only is the deal sure to be a lucrative enterprise for Manning, but Papa John’s and
Manning have already done a number of commercials together, acting as a franchisee
and a spokesman for the delivery pizza brand at the same time.
Image courtesy of the Milwaukee Bucks.
471851 PROJECT.COM | 2013
have the resources and the desire to succeed, but
they need direction. Over the four days of the boot
camp, they’ll get that.”
Vincent said participants can expect individual
face time with franchisors, franchisees and IFA
executives who can better explain their options.
Such an intense due diligence opportunity is a
blessing, Bridgeman says, because serious fact
gathering is essential to making good choices.
“If I were counseling an athlete, I’d tell him
to talk to the brand he’s interested in first,”
Bridgemansays. “Then I’d talk to franchisees who
already are in the concept to get the unedited,
unabridged version of the story. After that, I’d
talk to others in the restaurant business and get
their take on the brand.”
Both Bridgeman and Vincent acknowledged
that franchising’s popularity among current
athletes (Papa John’s signed Denver Bronco’s
quarterback Peyton Manning, New Orleans
Saint’s quarterback Drew Brees is a Jimmy
John’s franchisee, and Milwaukee Bucks forward
Drew Gooden is a Wingstop man) makes the
opportunity more alluring. But as Bridgeman
stresses, an athlete who merely invests in the
business might not get the return or enjoyment
he’s seeking.
“If you don’t have a passion for that brand,
definitely don’t get in it,” Bridgeman advises.
“The restaurant business, especially, is like
sports: competitive, people-focused and takes a
lot of hours to make it work. But if you find that’s
the type of business that fits what you’re after,
give it a shot.”
BIG shots
Venus WilliamsThirsty for a smoothie? Head to one of the tennis superstar’s Jamba Juice franchises, the second of which opened in July 2012 outside of Washington, D.C.
Drew BreesWhen he isn’t throwing touchdown passes for the New Orleans Saints, Brees fulfills his duties as the co-owner of a New Orleans Jimmy John’s location. Brees opened his second Jimmy John’s location this past summer and is reportedly looking to continue the expansion of the brand throughout the area.
Magic Johnson
PEYTON MANNINGImage courtesy of Jeffrey Beall (Flickr member)Creative Commons Attribution license.
Image courtesy of Tulane Public Relations (Flickr member)Creative Commons Attribution license.
Image courtesy of Angela N. (Flickr member)Creative Commons Attribution license.
Image courtesy of Steve LipofskyCreative Commons Attribution-Share Alike 3.0 Unported license.
This Hall of Famer built his own Starbucks franchise empire before selling 105 of his locations back to the company, making a cool $70 million in the process.
48 1851 MAGAZINE INAUGURAL PRINT EDITION
If Aziz Hashim had a dollar for every time a new franchisor asked for advice on how to
market their franchise opportunity to him, he might be able to retire from franchising.
The reason Hashim is asked so many questions is because he has a bullseye on his back.
After the franchise portals stopped delivering a constant flow of new leads and deals
to franchisors, marketing strategies adapted and focused on the multi-unit franchisee
audience with hopes that a zee who could open three units at the same time, rather than
one, would instantly provide great returns.
While true, once every franchisor started marketing toward that audience, the
marketing strategies were no longer unique and became rather dull. Hashim founded
NRD, a U.S. company, in 1996, with one QSR location and has since grown the company
to over 60 restaurants, including several high-profile brands including Popeyes,
Domino’s Pizza and Checkers/Rally’s Drive-In Restaurants, Inc. He expanded his
portfolio with his international retail company, Dandle, Inc., and grew even more in
2010 as a franchisee of PetValu, a major pet supply franchisor in Canada. Hashim also
serves on several boards including the Popeyes Foundation, the Multi-Unit Franchise
Conference and the BB&T Bank regional advisory board. Hashim provided 1851 with
tips for how to succeed as a multi-unit franchisee.
ADVICE FROM AZIZ HASHIM
THE MULTI-UNIT FRANCHISING GURU.
By Nick Powills
THE MULTI-UNIT MAN
Founded in 1995, NRD
Holdings, LLC, owns over
60 restaurants, including
Popeyes, Domino’s Pizza
and Checkers/Rally’s
Drive-In Restaurants. One
of the franchise industry’s
superstars, NRD’s Founder,
President and CEO, Aziz
Hashim, continues to be a
leading multi-state, multi-
brand and multi-national
franchisee. 1851 sat down
with Aziz to learn more
about what makes him tick.
AZIZ HASHIM
491851 PROJECT.COM | 2013
KNOW YOUR AUDIENCEI don’t think franchisors think about who their
audience is. If you are targeting the multi-unit
audience and you have a sales guy who doesn’t
know how to talk to them, you are already
eliminating hope. If I were running my brand,
I would divide my sales team in two: a multi-
unit and a single-unit team. There is a different
approach to take with each of these groups.
The single-unit person will want to go through
the complete sales process while the multi-unit
person wants to go straight to the top. To me, the
sales person I want to deal with is the CEO of the
brand. If the CEO refuses to talk with me, then
that’s not the right brand for me.
ROI IS WHAT REALLY COUNTSI don’t really look at the earnings claim. That’s just
the claim and we all know there are ways around
those numbers. The more attractive piece to talk
about is the true ROI. I don’t care if you are No. 1
in category, or No. 1 in growth —what I care about
is whether or not I can make a return on
my investment.
SET REASONABLE GOALSDon’t shoot for the sky right away. It took Fred
Deluca (Co-founder of Subway) 10 years to get
to that first 200. Then they took off. Don’t try to
open 100s every year if you don’t have the force
to support and perfect
the model. Build your
infrastructure and get the
concept right before pushing
the pedal too hard.
FALL BACK ON FUNDAMENTALSGo back to the sales fundamentals. Work hard
and growth is not impossible. There are brands
out there that do a good job. You can see that
the ones that do a good job are the ones that are
constantly landing the big franchisees. Follow
other brands.
THE TRUTH ABOUT DIRECT MAIL.You know how you get junk mail at home and
throw it away? That’s the same with me and
the direct mail pieces that are sent to me from
franchisors. In fact, my staff throws it away before
it gets to me. In my opinion, direct mail is kind of
a waste of time. I don’t think franchisors will get
a bang for their buck with direct mail. I am sure
some of them get call backs and some leads –
especially since so many do it–but if you are going
to reach a real multi-unit franchisee, I don’t think
mail solicitation is the way to go because we get
way too much of it.
MARKET YOUR EXISTING ZEESI think it’s OK to market to your existing
franchisees, especially if you have some strong
credible players in that group. If there are
credible people involved in the brand, it will help
you validate your brand. However, I have never
bought a brand because someone I knew was
associated with that brand. That doesn’t enter
my discussion. If I know someone, I may pick up
the phone and get some insight from them and
use that franchisee as a form of reference, but I
will ultimately circle back to ROI and discussions I
have with the senior people behind the brand.
USE YOUR DEVELOPMENT WEBSITEWhen it comes to your development website, use
it as a guide for quick reference.
A lot of brands don’t like to put
up proprietary information, but
at the end of the day, all of that
information is accessible. I want
to know the typical size of your
real estate, your demographics,
and your footprint. Those are
helpful to have at my fingertips. Don’t think you
are giving anything away, just make sure there is
basic information for me to find.
PRESNTATION MATTERSI will look at any brand. In fact, I am constantly
researching opportunities. Chances are, I already
know who you are and know much of your sales
information. Would I ever buy a start-up? That’s
tough. When a multi-unit person’s company is
larger than the company that is trying to sell
them, it makes it somewhat challenging because I
have more experience than you do. On the other
side of the spectrum, newer brands represent
more opportunity and wide open territory. When
I am talking with brands with fewer than 100
units, chances are the sales team is the CEO,
which means, there is not a process in place to
support me coming on board. Think about
the way you present the
opportunity. This
will be critical to
your success.
Don’t shootfor the skyright away
AZIZ HASHIMImage courtesy of The International Franchise Association
editorial sections / due diligence / industry calendar / franchise resources
1851 Magazine is a monthly online publication with themed issues released on the 18th of every month. New content appears daily, Monday through Friday. 1851 was created to �ll a gap in coverage of the franchise industry by providing an online educational resource where readers �nd daily content from thought leaders, industry experts and entrepreneurs.
www.1851project.com | facebook.com/1851magazine | @1851magazine
511851 PROJECT.COM | 2013
ROAD WARRIORSBy Ralle Karadjov
Gone are the inconvenient days of stationary desktops, handwritten Rolodexes and internet dial-up. With the arrival of 2013, comprehensive technology has elevated the business environment in more ways than just texts and tweets. Our international economy thrives off new inventions and global gadgets that have truly changed the way we do business.
Traveling for work has become almost a necessity in order to reach new marketplaces, secure development deals and achieve brand name status. The key to a stress-free business trip lies with efficiency. Technology has made business traveling much simpler, resourceful and effective. From noise cancelling headphones for long flights to phones that navigate to the nearest coffee shop, the tech world will continue influencing our global economy.
We’ve interviewed the franchise world’s top travelers for an inside look into their tech savvy bags to uncover their on-the-road necessities.
As President and CEO of the IFA,
Steve’s job requires him to travel 35
percent to 45 percent of the year to
speak, promote, and attend events
on behalf of the franchise industry.
Recently, Steve has increased his
internationally trips to include South
America and Asia to connect with
franchise sectors in these growing
markets.
Tips for Travel
Rest and exercise when you can, and
don’t be afraid to ask a restaurant
to consider making something that
may be a tad healthier than what’s on
the menu,” Caldeira says. “If you are
respectful and let them know that you
appreciate their consideration, most
restaurants will work with you.”
Working while traveling is easy
because I have an…
iPhone
You will never catch me traveling without...
1. Peanut Butter Cliff Bars
2. Gillette Fusion Razor Blades
3. Ambien
Steve Caldeira
President and CEO of the International Franchise Association
President and COO of FranNet
Jania Bailey
Jania travels around 30 percent to 40 percent of the year. Her
job takes her throughout the United States, particularly for
industry meetings in Las Vegas, Atlanta and Washington, D.C.
Which electronics have made your life easier while
working out of the office?
I could not live without my iPhone and iPad. They have made it
so much easier to communicate when traveling. I love the fact
that they sync with my computers so I’m always up to date.
Tips for Travel
Try to stay up to date on e-mails and calls so that you are not
buried alive when you get back to the office. Also, try to eat
like you do at home to avoid
big changes in your diet or sleep routine.
You will never catch me traveling without...
1. iPhone
2. iPad
3. Laptop
Jim Murphy
Founder and Chairman of Afterburner, Inc.
As the Founder and Chairman of Afterburner, Inc., Jim, or
“Murph” as he goes by, travels two days a week on average.
With offices in Australia and Brazil, Murph has travelled
domestically and internationally, including trips to Brazil,
Portugal, Argentina, Singapore and Canada this past year.
Which electronics have made your life easier while working
out of the office?
A magicJack phone hookup; once installed it creates a very low-
cost international land line that worked great for me in Brazil.
Tips for Travel
If you use the new slim design laptops, it’s best to carry extra
software protection dongles, at least three packed in different
bags. This way, if you’re doing a presentation and need a VGA
hook up to the projector, you will be ready. Also, it’s best to
always carry a backup presentation on a thumb drive in a
separate bag or carry it in your pocket for a safe backup option.
You will never catch me traveling without...
1. iPad mini
2. iPhone
3. Laptop with plug convertors for
International travel
52 1851 MAGAZINE INAUGURAL PRINT EDITION
Booking travel can be a tiring and stressful
experience. Understanding the best practices
of booking travel can help relieve some of
that stress and can help save time and money.
Saving money and getting the best deal has
never been easier with information that is
provided on the Internet. However, knowing
where to find the information and how to
conduct the necessary research can be tricky.
There are many this to consider when booking
travel, including asking questions like when
is the best time to travel? How can one find
information on airports? What are some
money saving tips for travel? These questions
and more should be in everyone’s mind when
trying to book travel. Sometimes it is best to
use travel agents throughout the process,
but it is not necessary. According to travel
expert Yuri Karadjov, “Travel agents today
are not what they used to be only a few
years ago. There are the traditional travel
agents- with actual offices, and hopefully
helpful personnel, that would provide advice
or help to book your trip in its entirety. And
then there are OTAs, or online travel agents,
which are travel booking platforms that allow
you to do most of the planning and booking
activities on your own.”
Using a travel agent mostly depends on the
traveler’s needs and preferences. Karadjov
goes to explain that “in general, simpler travel
(round trip, rental car and hotel) can easily
be handled online. More complex travel,
involving international, multi-city travel,
stop-overs or a larger group of travelers, is
where traditional travel agents provide the
most value.”
Flexibility can be another factor when
booking travel. Leisure travel tends to give
the most wiggle room for travel dates. This
can be used as an advantage if research is
TravelTips
for
By Chris Powills
All statistics are from the U.S. Travel Association
531851 PROJECT.COM | 2013
the best thing is to check the airline’s website
for the baggage policy.”
A lot of information can be found on useful
websites. “Seatguru.com is one travel site
which provides information about the good,
bad and ugly of each type of aircraft and
flights,” Karadjov said.
Websites like Airportplugs.com and Airpower.
jeffsandquist.com also provide travelers with
possible places to plug in electronic devices at
airports. Both websites are still evolving and
have recently added pictures for plug in areas
at certain airports.
At the end of the day, it’s important to do your
research when booking travel. Understanding
where to look on the web is essential to
relieve stress and to find the best information
when booking travel, ensuring a safe and
comfortable journey.
done right. Travelers should look to book
ahead of time and buy based off of the trends
of ticket pricing. “All travel vendors set their
prices according to the demand and supply
situation at the time of the planned travel,”
said Karadjov. “If the demand is higher on
specific days, then the prices are likely to be
higher, and vice-versa. So it is worth checking
alternative days and even times of the day
for flights.”
When booking for business, the dates of
travel can be limited and it might be difficult
to book on certain “alternative” days.
However, businesses can sometimes receive
corporate discounts that can even sometimes
be negotiated. With business travel, be
weary, as “in many cases business travel is
subject to corporate policies, which dictate
what type of travel agents or channels one is
allowed to use, the class of travel (economy,
business, etc.), approved hotels and rental car
companies,” explained Karadjov.
The best way to find information regarding
rules and regulations, baggage fees and
information is to research via the internet.
Rules and regulations comply with domestic
and international statues and standards.
Baggage fees are usually listed on airline
sites as well. “There are still airlines, such as
Southwest Airlines, that do not charge fees
for check bags,” said Karadjov. “baggage fees
are also waived based on the traveler’s status
with airline and the travel destination. As
there is no standard that governs these fees,
It is important to do research when booking travel.
Our favorite travel booking websitesKayak – www.kayak.com: Kayak’s website is clean, intuitive and able to pull prices from hundreds of travel sites for
everything from flights and hotels to cruises and full-package vacations.
Travelocity – www.travelocity.com: We like Travelocity because of its partnership with Virgin Atlantic Airways for
those times you hear London calling.
Google – www.google.com: The search engine does a fantastic job pulling rates for flights and other travel
necessities. All you have to do is search for something like “Flights from New York to L.A.”
551851 PROJECT.COM | 2013
WHAT TO KNOW ON THE GO
When clients are in town, it’s often a diffi-cult decision to decide where to sleep, dine and drink. We interviewed some industry experts to give you a list of the best places to eat, drink, and stay in franchise hubs.
Expert City Places To Eat Places To Sleep Places To Drink
Matt HallerVP Public Affairs, IFA
Washington, D.C. Morton’s SteakhousePearl Drive OysterEstardio
Willard IntercontinentalJW MarriottThe Washington Hilton
PJ ClarkesRound Robin Scotch BarThe Oyster BarOff The RecordBrasserie Beck
Stan FriedmanVP, North America
Franchise Development, Tutor Doctor
Atlanta, GA New York Prime The Intercontinental Prohibition
Gary OcchiogrossoChief Development Officer,
TRUFOODS
New York City, NY Hell’s KitchenPatsy’sDos Camino’s
The MarriottThe HiltonThe Hyatt
Red LionThe Bar at the Ace HotelThe Gramercy Park Hotel
Victor SalamoneVP Franchise Operations and Development, Famous Dave’s
Minneapolis, MN MASA112 EateryBar LaGrassa
The HiltonThe WGraves 601 Hotel
Brit’sThe LocalLa Bella Vie
Stuart MathisCEO, Quiznos
Denver, CO The PalmElway’s Steakhouse
The Hilton Garden InnThe Marriott
Elway’s Bar
By Pari Manikas
56 1851 MAGAZINE INAUGURAL PRINT EDITION
1. Austin, TXAustin has been one of the fastest-growing cities
for the past three years and it doesn’t seem to be
slowing down. Austin is seeing an influx of new
residents who are demanding new businesses
to keep up with such tremendous growth.
Opportunity abounds here.
136,900 Jobs created through franchising.
9,000 Current Franchises.
4,436 Workplaces provided through franchising.
91% Rate at which the population is rising.
46.88 The highest Small Business Vitality Score in the country.
2. Raleigh, NCSimilar to Austin, the economic climate and
continued population growth are the perfect
combination to foster small business growth
and corporate relocation. Raleigh has seen an
upward population change that is expected to
continue, and the city also maintains a strong
and thriving economic market.
55,000 Jobs created through franchising.
3,700 Workplaces provided through franchising.
86.5% Rate at which the population is rising.
40.89 Small Business Vitality Score.
Ever dreamed of becoming a small business owner and wondered what’s the best environment for a start-up? We’re here to help you
figure out if a move is the right choice to spark your entrepreneurial spirit. Below is a list of the top cities that are the friendliest to
new businesses. We took into consideration the growth of each city, impact that franchising has overall, tax-benefits and the overall
acceptance of newly launched businesses.
BEST CITIES TO OPEN A BUSINESSBy Jordy Patano
571851 PROJECT.COM | 2013
4. Salt Lake City, UTWith highly-favorable business conditions and
room for growth, the Salt Lake City-Provo area
is experiencing an influx of residents as well as
new business headquarters, where residents can
experience both the benefits of the West in an
urban environment.
90,000 Jobs created through franchising.
2,956 Workplaces provided through franchising.
66.9% Rate at which the population is rising.
33.10 Small Business Vitality Score.
3. Houston, TXTexas and its major cities have continued
booming, and Houston is no different, with tax
benefits for business owners and a positive
environment for hiring.
211,800 Jobs created through franchising.
5,300 Current Franchises.
50% Rate at which the population is rising.
37.48 The highest Small Business Vitality Score in the country.
5. Atlanta, GAAtlanta is a hub for both Fortune 500 companies
and some of the biggest franchisors in the
industry. Not to mention the state government
is creating a welcoming environment to
corporations looking to expand their presence.
362,900 Jobs created through franchising.
10,370 Current Franchises.
67.8% Rate at which the population is rising.
33.10 Small Business Vitality Score.
58 1851 MAGAZINE INAUGURAL PRINT EDITION
GO WITH THE FLOW: GREG TANNER
By Nick Powills
NP: Greg, I couldn’t think of anyone better than you for the launch of my “Go with the Flow” column.
GT: Is that flattering?
NP: Of course it is. You are king of Tannerisms. King of knowledge. King of franchising.
GT: Ha. That’s not that hard to accomplish.
NP: I know you have told me this story a million times. Literally a million times. But tell it to me again. What’s the story with the napkin?
GT: Well, it launched my career with Aaron’s. I got a call from Doug Kushell (www.franchise-search.com). He called
and said, “Hey Greg, I think I got someone who may be interested in hiring you. Do you have a resume?” Hell, I hadn’t made my resume in 20 years. So, I said, “Here’s what I will do, I will jot something down on a napkin and fax it over to you cause I am at a hotel bar and that’s the best I can do.” So, I jotted down some BS information, not expecting it to go very far, went to the hotel fax machine and sent it to Kushell. Next thing I knew, I was getting hired at Aaron’s. That napkin really got me where I needed to go and he still has that napkin framed in his office.
True story.
NP: That easy huh?
GT: Yeah. I told Kushell that people should only judge you on one thing in the franchise industry: have I made more money every year of my career? All that sophistication BS, the strength in marketing and blah blah blah, doesn’t mean (donkey). More money every year means he knows
how to sell franchises. You read resumes about these damn development guys
who claim to have grown brands and their resume looks like
they could launch a rocket somewhere. Yeah right. You should always evaluate on whether or not the person has made more money every year of their career.
NP: Money helps you cut
through the garbage?
GT: Exactly. You can analyze every key word on a resume, but the facts are the facts.
NP: Over the last few years, has franchise development gotten worse or better?
GT: If you listen to a lot of the presentations of people who supposedly know what they are doing, they use a lot of different terminologies, like metrics or critical mass. What the (donkey) are they talking about? The bottom line is it is all
about building relationships, being able to recruit and
provide great information to a poor fellow
looking to make the right decision.
NP: You are personally branded. Why?
GT: Walk through the IFA [International Franchise Association] convention and ask people if they know me. I
am Tanner branded. People know Greg Tanner. Personal branding
helps create awareness of the opportunity.
NP: You used Tannerisms to personally brand yourself.
GT: Yeah. I saw it as a stepping stone to be able to start the branding process. You become an authority as an author. I haven’t written anything that will turn into a movie or a pay-per-view TV special. All I created was a source for prospective franchisees to learn some insight into the purchasing process and for the franchise community to have no question as to who I was. NP: Do your prospects read it?
GT: Aaron’s is a million dollar investment. People need to wake up and smell the roses. It’s about breaking down the walls and building a personal relationship. Think this book helps? I am a rare bird in this industry. But, I have fun doing it. I find the humor in everything I do.
If you don’t know Greg Tanner by now, you must have been hiding under a rock. Tanner is the king of awareness and leveraging within the franchise community. While he serves as the National Director of Franchising for Aaron’s, a lease-to-own appliance company, he is better known for taking punches at non-direct competition with mock logos. He is also the author of his personal guide to franchising, which he has rightfully named Tannerisms. 1851 caught up Tanner while driving the back roads of Georgia on his way home from another day on the job.
591851 PROJECT.COM | 2013
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1851 Magazine is a daily online publication with monthly-themed issues related to the Franchising industry. The publication is released on the 18th of every month, with new content appearing daily, Monday through Friday. 1851 guides its readers through franchise opportunities, information, insight and people.
Now’s the time to increase your brand awareness by advertising with 1851 Magazine! By purchasing an ad today, your brand will be exposed to some of the most influential decision makers in the franchising industry.
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Our pages offer prospective franchisees a place to find the right brand.
Contact 1851 for pricing packages.
WE DID IT!Safeguard exceeds $100 million in business acquisitions and mergersWhile others are slowing, the Safeguard franchise network is growing. Through the acquisition of independent businesses and resale to existing Safeguard franchisees, the Safeguard enterprise continues to expand in a monumental way. And it’s just the beginning.
If you’re looking to find an organization that provides unparalleled, growth-focused resources to its franchisees, look no further than Safeguard. Whether you’re interested in buying an existing business from Safeguard, or starting your own organization from the ground up, contact us today.
Safeguard, through its network of franchisees, has been providing the products, services, and expertise needed by business owners to help their businesses grow. Through innovation, dedication, and a commitment to quality and integrity, Safeguard has transformed itself from a small check printing business to a fully diversified Print, Promotional, and Web Services enterprise.
This information is not intended as an offer to sell, or solicitation of an offer to buy a franchise. It is for informational purposes only. © 2013 Safeguard. All rights reserved.
Connect with Safeguard at 1-800-338-0636 or visit us at www.safeguarddevelopment.com
R. Scott Sutton, CFEVice President
Deno Scoular, CFEDirector of Franchise
Development, East Region
Kevin Derella, CFEExecutive Director
of Franchise Development,Canada
Donald AverittDirector of Franchise
Development, West Region
@safeguardgrowth
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