14 living labs and smart cities hans-bart van impe

Living Lab a view

Innovation Reinventing ourselves We want to enrich people’s lives by offering them simplified, convergent -products and services

Innovation is speeding up

The Living Lab An opportunity to liaise with our customer Pleasing your customer should not be done by releasing new services “in bulk”. A Living Lab gives us the opportunity to have a dialogue with our customer, sense their needs, fulfil their expectations.

Customer centricity Taking you along

Living Lab opens a pre product launch dialogue with our customer. Not only the success factor of a specific service could be validated, our customer is seen as a part of our network, as main key player.

6

What’s the definition? Should it be the complete Belgacom network?

Is it a subset of preferred customers?

Do we need “new” technology?

But, How to design and build a Living Lab?

7

Top Gear + Deutsche Autobahn: The best of two worlds.

No bandwidth limitations: Build FTTH network in a controlled and geographic limited region.

Allow the “Top” products provided by innovative third parties.

Allow a representative customer base to trial services an applications without technology limitations.

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Success factors Panel = Living Lab Don’t exclude the non connected in your geo-network, they could be triggered by the services and are valuable to validate prototypes.

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Belgacom’s

Pre-conditions for a Living Lab success story

Fibre Network:

No speed limitations, up and

downlink. Extremely low

latency.

BANG!

Business Accelerator Next Generation:

Third party access to the LivingLab.

Opportunity to validate products.

The Customer:

Implement a panel with real customers

representing our customer base

LivingLab model

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•  Passive infrastructure, Fibre to The Home.

•  Participating in the panel management

•  Facilitating the BANG process.

We build as part of a consortium a LivingLab in Kortrijk

Keeping our customers involved, creating a window of opportunity to participate in a state of the art fiber network, will allow us to offer innovative businesses to asses and trial their new concepts and applications. We believe that listening to those two parties and facilitating connectivity with top infrastructure will bring all parties keys to new success stories We want to go forward with them and for them!

We are confident about the future

Thank you for your attention