13 considerations for digital marketing and social media communications in 2013

13 Considerations For Digital Marketing And Social Media

Communications In 2013

Presented by Krishna De

at a briefing of The Chartered Institute of Marketing

and The Chartered Institute of Public Relations

February 2013

The Largest Demographic Online In The UK Are Over 55 71 % of the devices they bought in December 2012 were smartphones

KrishnaDe.com Source: comScore UK Digital Future in Focus 2013

Is Your Digital Marketing Mobile Ready? 74 % of users are more likely to return to a mobile site*

Almost one third of page view in the UK are from mobiles or tablets

KrishnaDe.com Source: comScore UK Digital Future in Focus 2013

Source: Search Engine Watch http://bgn.bz/sejses

Source: comScore UK Digital Future in Focus 2013

The Most Popular Social Networking Sites In The UK Are…

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Is Pinterest Relevant For Your Organisations Goals? Note the year on year growth of these smaller social networks in the UK

15 % of US Adults Online Use Pinterest while 16% Use Twitter

Source: Pew Internet December 2012*

KrishnaDe.com Source: comScore UK Digital Future in Focus 2013

Source: Article http://bgn.bz/gppid12

Source: IBM Global CEO Study 2012

CEO’s Believe Social Media Will Become One Of The Top Two Ways To Engage Customers

(first will continue to be face to face)

KrishnaDe.com Source:: IBM Global CEO Study 2012

Your

Website

CEO’s Of The World’s Top 50 Companies Are Increasingly Engaging In Digital

Communications And Social Media

KrishnaDe.com Source: Weber Shandwick Socialising Your CEO 2013

Your

Website

What Is Your Cost Per Lead By Channel?

KrishnaDe.com Source: HubSpot State Of Inbound Marketing 2012

The Emergence Of Converged Media To Enhance Marketing Effectiveness

KrishnaDe.com Source: Converged Media Imperative Altimeter Group

Becoming A Social Enterprise Social Media Is No Longer Just About Marketing And PR

Your

Website

KrishnaDe.com Increasingly we see organisations benefit from integrating social technologies across the

organisation, enhancing organisational effectiveness and employee engagement

P.O.W.E.R

KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively

your social media activities are integrated into your marketing

Photo credit http://bgn.bz/flwindmill

1. Be Proactive To Prevent A Social Media Crisis

KrishnaDe.com Article http://bgn.bz/smp

KrishnaDe.com

2. Invest In Your Home Base Photo credit http://bgn.bz/flnest

We can benefit from social platforms but remember that they may decide

close, a recent example being Posterous http://bgn.bz/gpposterous

KrishnaDe.com Build capability in your organisation not only in formal social media

education but also in how to create relevant and engaging content

Photo credit http://bgn.bz/flcontentteam

3. Establish Your Content Team

4. Use Content Aggregation And Curation To Support Your Position Of Thought Leadership

KrishnaDe.com Article http://bgn.bz/klmmsm

5. Build An Infrastructure So You Can Communicate In Real Time

KrishnaDe.com Article http://bgn.bz/oreo

KrishnaDe.com It is essential that we plan our content marketing online and offline to

include visual elements – this will also help encourage online sharing

Photo credit http://bgn.bz/flcameras

7. Explore Opportunities For Social Commerce

KrishnaDe.com Article http://bgn.bz/gpats

8. Fully Integrate Social Customer Support Are you ready to scale your support?

KrishnaDe.com Source: Conversocial Evolving Customer Service Report 2012

KrishnaDe.com

9. Make Your Content Easy To Share Photo credit http://bgn.bz/flsharing

If you have developed great content enable it to easily be shared from your

website and using platforms that enable others to embed your content

10. Remember To Integrate Your Social Media Online And Offline

KrishnaDe.com

Article http://bgn.bz/klmmsm

Accenture Consumer Trends Study

"Within search results, information tied to verified online profiles will be ranked

higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of

remaining anonymous, then, might be irrelevance.“ Eric Schmidt, Executive Chairmain, Google

KrishnaDe.com Article http://bgn.bz/gpschmidt

11. Ignore Google At Your Peril Source: “The New Digital Age”, a new book to be released in April 2013

KrishnaDe.com Ensure your risk management and crisis management plans to take into account how you can use

social technologies both as an early warning system and to share your resulting communications

12. Integrate Digital Communications Into Your Crisis Management Plans

Photo credit http://bgn.bz/flwarning

13. Proactively Manage Your Own Digital Footprint

KrishnaDe.com As a professional in marketing or public relations we need to remember to manage

our own digital footprint and online reputation to support our career goals

If you found this of interest let’s connect

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where I share latest trends and research

http://bit.ly/KrishnaDe