1/26/2016 production of the kansas city star, the oregonian, sacramento bee and the pittsburgh...
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05/03/23
Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 1
Community Engagement
SOB POST
05/03/23
Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 2
Tapping bloggers Draw community bloggers under the
newspapers’ online site. Increases interest in our site among those
already blogging Gives bloggers a larger readership for
their writing Expands the links to outside sites
05/03/23
Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 3
Recruiting the writers
Promotional stories and ads in newspaper and on website
Post information on Facebook and other social networking sites
Promotional stories and ads in newspaper and on website
Organize introductory session led by staff bloggers to explain concept, demonstrate best practices. Give freebie such as mouse pad.
05/03/23
Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 4
Visual page on site Photo of community bloggers Who am I? Bio Link to actual blog Blogger’s favorite links
05/03/23
Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 5
Creating the page Staff artist or page designer Intern or Consultant or professor
05/03/23
Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 6
SOB Post Bloggers
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
Joe SmithStay-at-home dadJoesblog@blogspot.com
05/03/23
Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 7
Generating ad revenue Light fire under ad department Or Beg and grovel for attention from ad
department Local content is prime spot for local
businesses
05/03/23
Production of the Kansas City Star, The Oregonian, Sacramento Bee and the Pittsburgh Post-Gazette 8
Assessment
Measure traffic to main blog page Monitor requests to join the page Track letters to the editor and other
feedback Monitor ad growth
05/03/23SOB Post 9
Search Me
SOB Post
05/03/23SOB Post 10
Optimizing keyword searches By paying more attention to
keyword use, we hope to get more attention from search engines, drawing traffic and expanding our influence.
05/03/23SOB Post 11
Tricks of the trade Learn what keywords are and where
to use them Train staff to use them in writing
online heads and copy Search for synonyms for the word
sex
05/03/23SOB Post 12
Doing it Write snappier keyword heads on
editorials, letters, opinion columns and blogs
Do it regularly until doing so becomes automatic, routine
Assign one staff member to handle this task
05/03/23SOB Post 13
How’d we do? Check Omniture for baseline Monitor hits regularly Produce monthly report to show
changes
05/03/2314
Neighborhood connections
SOB Post
05/03/2315
Got a problem in your neighborhood? Chances are, neighborhoods in
other cities have it too. Neighborhood Connections, a network of newspaper opinion web sites, can put you in touch with informed community leaders around the country.
05/03/2316
Call to action Post a description of your problem
in this space along with your email contact information.
Information will be disseminated to our network of neighborhood leaders in ?? cities across the country.
05/03/2317
Why do this? Establishes connections among various
news web sites Extends those connections to
neighborhood leaders Makes our sites a valuable contact point
for users Expands traditional role as community
forum
05/03/2318
Value Ad revenue prospects aren’t clear
but this continues a long-established tradition of public service
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