1.03d – newsletter (newspaper) terms multimedia & webpage design

1.03D – Newsletter (Newspaper) Terms

Multimedia & Webpage Design

What is a Newsletter?

Publication created by a business or individual that is distributed on a regular basis – weekly, monthly, or quarterly

Typically formatted in columns with side headings, graphics, and text boxes

What is a Newsletter? Presents information and updates

for a specific organization, club, agency, or business

Examples: PTSA Local Church Homeowners Association Resorts . . . .the list goes on and on

Nameplate

Banner on front of newsletter identifying publication. Includes:NameLogo

Can contain:

•Subtitle

•Motto

•Volume, date

(Sometimes called Masthead in the Newspaper Business)

BodyBulk of text excluding headlines

Articles that make up the newsletter content

Table of ContentsUsually on first pageLists articles and page numbers Inside this issue:

2 – Editorials3 – Player of the Month3 – Calendar of Events

South Meck WINS 2Homecoming Day 3Travel Abroad! 3

MastheadUsually on 2nd PageLists publisher & other dataMay include staff names and more

Olde GeorgetownePresident……………………...….John SmithVP……………………………….…..Sam SmithTreasurer…………………....….Emma Smith

Office Location:6800 Whistlestop Road

Charlotte, NC 28210**Note** Remember, newspapers sometimes call their

Nameplate their Masthead.

Link to Washington Post Masthead

Link to Los Angeles Times Masthead

Headline Identifies each article in a newsletterMost prominent text element outside of nameplate.

KickerShort phrase set above headlineServes as introduction or section heading to identify a regular column.

Headline

Kicker that Says, “Editorial Comments”

Deck

1+ lines of text between headline and body of article.

Elaborates headline and topic.

Can be pull quote.

Subhead

Appear within body of articles to divide the article into smaller sections.

Running HeadRepeated text, usually at the top of each page that includes page number, etc.

Also called header.

Continuation Lines

When articles span 2+ pages, newsletter uses continuation lines:

JumplineContinuation Head

Jumpline Continuation Head

Continued on page 2

Continued from page 1

Page Numbers

These can appear at the top, bottom or side of the newsletter.

Bylines

Short phrase giving name of author of article.Usually accompanied with “by”.

End Signs

You know what they are!! They are symbols marking the end of a chapter, story, etc.

Pull Quote

Small quote taken from an article and enlarged to catch the reader’s attention.

Mug ShotsMost typical people photograph found in newsletter.

Straight-into-the-camera head and shoulders picture.

Caption

You know this—also referred to as call-out.

Tells who took the picture—and/or describes the picture.

Mailing Panel

Self-mailer panel on newsletter.

No envelope needed.