1.03d – newsletter (newspaper) terms multimedia & webpage design
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1.03D – Newsletter (Newspaper) Terms
Multimedia & Webpage Design
What is a Newsletter?
Publication created by a business or individual that is distributed on a regular basis – weekly, monthly, or quarterly
Typically formatted in columns with side headings, graphics, and text boxes
What is a Newsletter? Presents information and updates
for a specific organization, club, agency, or business
Examples: PTSA Local Church Homeowners Association Resorts . . . .the list goes on and on
Nameplate
Banner on front of newsletter identifying publication. Includes:NameLogo
Can contain:
•Subtitle
•Motto
•Volume, date
(Sometimes called Masthead in the Newspaper Business)
BodyBulk of text excluding headlines
Articles that make up the newsletter content
Table of ContentsUsually on first pageLists articles and page numbers Inside this issue:
2 – Editorials3 – Player of the Month3 – Calendar of Events
South Meck WINS 2Homecoming Day 3Travel Abroad! 3
MastheadUsually on 2nd PageLists publisher & other dataMay include staff names and more
Olde GeorgetownePresident……………………...….John SmithVP……………………………….…..Sam SmithTreasurer…………………....….Emma Smith
Office Location:6800 Whistlestop Road
Charlotte, NC 28210**Note** Remember, newspapers sometimes call their
Nameplate their Masthead.
Link to Washington Post Masthead
Link to Los Angeles Times Masthead
Headline Identifies each article in a newsletterMost prominent text element outside of nameplate.
KickerShort phrase set above headlineServes as introduction or section heading to identify a regular column.
Headline
Kicker that Says, “Editorial Comments”
Deck
1+ lines of text between headline and body of article.
Elaborates headline and topic.
Can be pull quote.
Subhead
Appear within body of articles to divide the article into smaller sections.
Running HeadRepeated text, usually at the top of each page that includes page number, etc.
Also called header.
Continuation Lines
When articles span 2+ pages, newsletter uses continuation lines:
JumplineContinuation Head
Jumpline Continuation Head
Continued on page 2
Continued from page 1
Page Numbers
These can appear at the top, bottom or side of the newsletter.
Bylines
Short phrase giving name of author of article.Usually accompanied with “by”.
End Signs
You know what they are!! They are symbols marking the end of a chapter, story, etc.
Pull Quote
Small quote taken from an article and enlarged to catch the reader’s attention.
Mug ShotsMost typical people photograph found in newsletter.
Straight-into-the-camera head and shoulders picture.
Caption
You know this—also referred to as call-out.
Tells who took the picture—and/or describes the picture.
Mailing Panel
Self-mailer panel on newsletter.
No envelope needed.