10,000 twitter followers
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How to Get 10,000 followers on Twitter: The Best Tips, Tricks, and Techniques for Comm Executives to Rapidly Increase your Company's Followers as a Communications Executive
Dave Kerpen, @DaveKerpen, CEO @LikeableMediaMaterial in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.
Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
what’s in store…
• What IS Twitter?• The “Lingo”• Best uses + how to get started• Getting organized + helpful tips
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
the facts
•Micro-blogging site that allows you to answer the question “What’s happening?” in 140 characters (or less).
•Instantly share links, quick updates, pictures and more with your followers.
• Users now send 140 million Tweets on average, per day.
•GREAT search functionality!
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
Limited to 140 Characters, Twitter is based on the simple premise of reporting “What’s happening?”
right now
“what’s happening?”
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
more importantly…
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
Here’s why…
• Search open sourced conversation• Find relevant people
• Engage with active users by providing value
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
Even more facts…
49% of monthly Twitter users follow brands or companies
67% of tweeters are more likely to purchase products from brands they follow on Twitter
1/3 of Twitter users are more likely to recommend a brand after
becoming a follower
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
The lingo!
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
TWEET:
v. To post an update on Twittern. A Twitter updateEx: “I must be following too many people. I’m getting like a thousand tweets per hour.”
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
TWEET
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
@reply
v. When responding to someone on Twitter, place an @ symbol in front of their name.
Ex: @davekerpen I really like this webinar
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
Click the “Reply” button…
@reply
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
#hashtag
Adding # to a popular topic allows you to have a conversation with many Twitter users at once around a common topic
Ex: @davekerpen thanks for a #likeable presentation last week!
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
#hashtag
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
retweet
n. A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter.
v. The act of forwarding another user's Tweet to all of your followers.
Ex: I retweeted your blog today because I thought it was great!
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
Type “RT @DaveKerpen:”
OR
Simply click the “Retweet” button
retweeting
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
retweeting
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
DM (Direct Messaging)
v. To directly message someone who is following you. This appears in their INBOX and is a private messageex. DM me your cell number!Note: You can’t DM someone who is not following you.
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
DM (Direct Messaging)
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
• Post many times per day (recommended: 5 – 7)• Retweet great information
• Respond to @mentions• Rock the search functionality
Twitter Content 101
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
Questions on the Basics?
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
• Consumer Insight• Customer Service• Real Time Communication
best uses
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
how to get started TODAY…
• Figure out what your presence on Twitter already is
• Use as a customer service tool
• Asset for offline events + chats
• Host contests + promotions
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
what are people saying?
• Use search.Twitter.com to see what people are saying
-take advantage of advanced search
• Need to know what people are saying before you begin specific strategies
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
what are people saying?
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
the best customer service tool
• Something that users expect of brands on Twitter!
•Send Direct Messages to your followers
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
the best customer service tool
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
offline + chats
• Live tweet offline events• Host topic-centric chats
-Use TweetChat to follow hashtags
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
contests + promotions
• No guidelines! (unlike Facebook)
• Hold contests right within your stream
• Give out special promo codes to your followers
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
overwhelmed yet?
Here’s some applications to make Twitter easier…
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
tweetdeck
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
hootsuite
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
other apps
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
Trust building: Build Relationships
Wisdom: Learn from Industry Leaders and Your Customers
Ears Open: LISTEN! Monitor Conversation
Establish your Brand: Create a strong presence
Teach the world about what you do
the art of TWEET: best practices
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
tips from other experts
• Don’t be afraid!• Start with listening!• Speak the language!• Be real!• Engage!• Define your audience!• Have fun!
7 of 21 Tips taken from:pammarketingnut.com
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
your homework!
• JOIN!• 1 Tweet of value!• 1 @reply!• Use #likeable OR a trending hashtag!
Tips, Tricks, & Techniques for rapidly increasing followers on TwitterDave Kerpen
www.ExecSense.com © ExecSense, Inc.
thank you!
likeable.comlikeablebook.com
Engage with me @DaveKerpen on Twitter
Ask us questions @ Facebook.com/LikeableMedia
Or, email me anytime dave@likeable.com
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