10 tools to manage social media
Post on 02-Dec-2014
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Georgia Tech Business Network
Social Media: Less Talk, More Action
Why Social Media?
• Interact with your customer base
• People trust each other more than your
organization
• Enable people to spread your message for you
• Improve search engine results
• Get feedback
How Social Media?
• Understand what you want out of Social Media
• Understand your message
• Understand your audience
– Who are they?
– What are they doing with social media?
Important Social Media Principals
• Respond to and/or engage critics
• Measure Everything
• Be Human
• Be Transparent
• Make Sure Your Content is Portable
10 Tools to Manage Social Media
1. Technorati Search
2. TweetDeck
3. Ping.fm
4. SocialOomph
5. ViralHeat
6. Google Alerts
7. Addictomatic
8. Radian 6
9. MapMyBrand
10.Google!
Technorati Search
http://technorati.com/search?advanced – All things blog related
TweetDeck
http://www.tweetdeck.com/ -- Manage Twitter, Facebook, etc…
Ping.FM
http://ping.fm/ -- another management tool, can be text message based
SocialOOmph
http://www.socialoomph.com/ -- Schedule messages, reuse content
ViralHeat
http://viralheat.com – Social media monitoring tool
Google Alerts
http://www.google.com/alerts -- Monitoring to your inbox
Addictomatic
http://addictomatic.com – Dashboards of your topics
Radian 6
http://www.radian6.com/ -- top of the line monitoring
The Conversation Prism
Blog Platforms
Micro Blogging
Community & Social Media Networks
Professional Profiles (Business and Personal)
Lenox Towers • 3400 Peachtree Road • Suite 103 • Atlanta, Georgia 30326 | (P) 404-812-3123 • (F) 404-812-3436
Chris Spears
chris@arkesystems.com
(o) 404.812.3123 Questions?
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