Georgia Tech Business Network

Social Media: Less Talk, More Action

Why Social Media?

• Interact with your customer base

• People trust each other more than your

organization

• Enable people to spread your message for you

• Improve search engine results

• Get feedback

How Social Media?

• Understand what you want out of Social Media

• Understand your message

• Understand your audience

– Who are they?

– What are they doing with social media?

Important Social Media Principals

• Respond to and/or engage critics

• Measure Everything

• Be Human

• Be Transparent

• Make Sure Your Content is Portable

10 Tools to Manage Social Media

1. Technorati Search

2. TweetDeck

3. Ping.fm

4. SocialOomph

5. ViralHeat

6. Google Alerts

7. Addictomatic

8. Radian 6

9. MapMyBrand

10.Google!

Technorati Search

http://technorati.com/search?advanced – All things blog related

TweetDeck

http://www.tweetdeck.com/ -- Manage Twitter, Facebook, etc…

Ping.FM

http://ping.fm/ -- another management tool, can be text message based

SocialOOmph

http://www.socialoomph.com/ -- Schedule messages, reuse content

ViralHeat

http://viralheat.com – Social media monitoring tool

Google Alerts

http://www.google.com/alerts -- Monitoring to your inbox

Addictomatic

http://addictomatic.com – Dashboards of your topics

Radian 6

http://www.radian6.com/ -- top of the line monitoring

MapMyBrand

http://www.mapmybrand.com – twitter visualized geographically

Google!

http://www.google.com – If you can’t find it here, it doesn’t exist

The Conversation Prism

Blog Platforms

Micro Blogging

Community & Social Media Networks

Professional Profiles (Business and Personal)

Local Recommendation Sites

Lenox Towers • 3400 Peachtree Road • Suite 103 • Atlanta, Georgia 30326 | (P) 404-812-3123 • (F) 404-812-3436

Chris Spears

chris@arkesystems.com

(o) 404.812.3123 Questions?