10 things to know about experience design

byAYNNE VALENCIA

THINGS TO KNOW

ABOUT EXPERIENCE

DESIGN

@aynne

WORKED AT:

THAT’S ME!

WORKED ON/FOR:

TOP SECRET

DESIGN STRATEGY + DIRECTIONFOR ADVANCED PRODUCTS + SERVICES

* STUFF THAT WILL HAPPEN 3-5 YEARS FROM NOW

*

HOW A NEW PRODUCT OR SERVICE OR BRAND WILL BE EXPERIENCED BY THE INTENDED USER

ABOUT YOU

1THING

EVERYTHING YOU ENCOUNTER IS DESIGNED

aynne

PRODUCTS

ENVIRONMENTS

PROCESSES

SERVICES

EVENTS

VIRGIN

VIRGIN

CHASE

PLATFORMBRAND

2THING

PEOPLE DON’T KNOW EXPERIENCE DESIGNERS DO

aynne

HUMAN FACTORS EXPERTINFORMATION ARCHITECT

USER INTERFACE DESIGNERWEB DESIGNER

INTERACTION DESIGNERFRONT-END ENGINEER

DESIGN ARCHITECT

aynne

USER EXPERIENCE INTERACTION DESIGN

SERVICE DESIGN

aynne

DESIGN

aynne

WIREFRAMESTECHNOLOGY

USABILITYINTERFACE

aynne

EXPERIENCE DESIGN(XD) TEND TO BE CREATIVE GENERALISTS

WITH BACKGROUNDS IN DESIGN DISCIPLINES

ers

aynne

BUSINESS

DESIGN

BEHAVIOR

aynne

TOUCH-POINTS ACROSS

A BRAND, PRODUCT OR SERVICE

3THING

XD IS MULTI-DISCIPLINARY

PSYCHOLOGY

INFORMATION DESIGN

ANTHROPOLOGY

INDUSTRIAL DESIGN

VISUAL DESIGN

BRAND DESIGN

USEFULSTUFF

WRITINGSKILLS

COMMUNICATION

PRODUCT MANAGER

MARKETING& BRAND

PROJECT MANAGER

END USERS

CLIENTS

INTERACTIONDESIGN

DEVELOPMENT TEAM

XD

BUSINESSEXECUTIVES

INDUSTRIALDESIGN

VISUALDESIGN

OTHERSTAKEHOLDERS

CUSTOMERSERVICE LEGAL

WRITERS

4THING

XD IS MORE THAN USER INTERFACE DESIGN

MINT

aynne

USER INTERFACE

Industrial Design

Visual LanguageInformation

Design

Audioscape

Use of verbal

language

inform to create New Products

BetterProducts

New Ways of Interacting

NewBehaviors

SystemIntegration

Usability

Maintenance

Context

SocialFactors

Front-EndTechnology

Design Research

BrandAppropriateness

Business Factors

User Needs

Interaction Design

XD

aynne

XD

New Products

BetterProducts

New Ways of Interacting

NewBehaviors

5THING

XD IS WHAT HAPPENS BEFORE, DURING & AFTER

aynne

HELP + END OF USE

USAGE

DISCOVERY

SET UP

ACCOUNT CREATION

PRODUCT EXPLORATION

INTERFACE DESIGNINTERACTION DESIGN (INPUTS/OUTPUTS)

WHAT HAPPENS AFTER I DONE WITH PRODUCT?

WHAT SHOULD I DO IF I HAVE A PROBLEM?

DISCOVERY+ FIRST USE

SUPPORTING SYSTEM

6THING

XD IS INFORMED DESIGN

aynne

DESIGN = CREATION

aynne

DESIGN = CREATION

informed

with a purpose

aynne

DESIGN + PROTOTYPECONCEPT STRATEGY

aynne

DESIGN + PROTOTYPECONCEPT STRATEGY

aynne

DESIGN + PROTOTYPECONCEPT STRATEGY

aynne

DESIGN + PROTOTYPECONCEPT STRATEGY

FLICKR USER: ADACTIO

6THING

SKETCH FIRST

1/2

7THING

GREAT EXPERIENCESARE NOT JUST ABOUT THE END-USER

ZAPPOS

8THING

FOCUS ON Opportunities

NOT PROBLEMS

KAYAK

AIRBNB

KIVA

SOUNDCLOUD

9THING

FUTURE-READYCAREER

NOW

NEAR

FUTUREWOW!

DESIGN FOR MOBILITYNOW

NUI IS HERENOW

SENSORS + SMART OBJECTSNEAR

DASH

THE WEARABLES ARE HERE NEAR

LUNATIK

AMBIENT PERSONAL OBJECTSNEAR

GLOW NOTIFY, AYNNE VALENCIA

GET READY TO SHARENEAR

GLOBAL POWER SHIFT WILL CHANGE EVERYTHING

NOW+ FUTURE

10THING

LEARN BY DOING

designEXERCISE

Lets draw!

ACTIVITY

ACTIVITY

ACTIVITY

HOW CAN WE ENCOURAGE ____ TO USE PUBLIC TRANSPORT

MORE OFTEN?

NAME OF YOUR IDEA

WHO WILL USE IT & WHY

SKETCH YOUR IDEA HERE

* HOW CAN I MAKE THIS

MORE_ EFFICIENT?

BEAUTIFUL?

PLEASURABLE?

FUN?

FULFILLING?

MEANINGFUL?

*KARIM RASHID

Lets design!

ACTIVITY

ACTIVITY

HOW CAN WE ENCOURAGE ____ TO USE PUBLIC TRANSPORT

MORE OFTEN?

NAME WHO WILL USE IT & WHY

SKETCH YOUR IDEA

HERE

CLOSING

TRIPLE!

being a designerIS AWESOME

DESIGNERS HAVE THE POWER TO INFLUENCE HOW, WHAT AND IF PRODUCTS ARE MADE.

67

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WE CAN DESIGNSERVICES AND MECHANISMS THAT EMPOWER

WE CAN INFLUENCE NEW BUSINESS MODELS THAT INNOVATE ON THINGS WE ARE ALREADY USING

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WE CAN CREATE WAYS TO ENCOURAGE PEOPLE TO INTERACT MORE WITH EACH OTHER AND LESS WITH GADGETS

DESIGN CAN MAKE A BETTER WORLD

THINK BIG, THINK

BROAD

BE A FORCEFOR GOOD

IN THE WORLD

THANK YOUAYNNE VALENCIA aynnehttp://www.avalen.comhttp://www.aynnevalencia.com