10 things that every association should know about creating a private online member community

10 Things That EVERY ACGI Customer Should Know About Creating a Private

Online Member Community

Josh Paul

ACGI

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Your Private Member Community Can Be Your Most Valuable Member

Benefits

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Your Private Member Community Can Be Your Most Valuable

Member Benefits

Attributes of a Strong Member Benefit:

1. Exclusive2. Accessible3. Simple to Grasp4. Delivers5. Supported

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Your Private Member Community Can Be Your Most Valuable

Member Benefits

Attributes of a Strong Member Benefit:

1. Exclusive2. Accessible3. Simple to Grasp4. Delivers5. Supported

A Single Place Easy to

Participate In

Important to the Organization

Other Members

Helpful Information

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Organizational And Departmental Goals Drive Your Online Community

Goals

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Organizational And Departmental Goals Drive Your

Online Community Goals

What Your Senior Management Team’s Goals?

• Membership Growth• Revenue• Retention

Member Engagement is Not the End Game

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Position Your Online Community at the Center of Your Member Communication Universe

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Position Your Online Community at the Center of Your Member

Communication Universe

Makes all communication social

Augments staff and creates a constant backstop

Provides actionable insight about your membership

Creates growth, buzz, and credit for providing value

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Private Online Communities Need Community Managers That Focus

on Processes

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Private Online Communities Need Community Managers That

Focus on Processes

Data-Driven Community Management

Moving Members Through the Engagement Funnel

Process Helps Your Organization Be Prepared

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

The Engagement in Your Private Online Community is Directly Tied

to the Frequency of Quality Content

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

The Engagement in Your Private Online Community is Directly Tied to

the Frequency of Quality Content

Components of an Online Community Content Plan

• Real Dates• Prioritization• Type of Content• Categories• Content Owner

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Measure the Right Things and Make Adjustments Often

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Measure the Right Things and Make Adjustments Often

ROI and Business Impact

Overall Community Health

Engagement Funnel

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Make Sure You Have Enough of 2 Kinds of Features in Your Online

Community

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Make Sure You Have Enough of 2 Kinds of Features in Your Online

Community

1. Features That Create Value

2. Features That Keep Members Engaged

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

How to Avoid Online Community Implementation Delays

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

How to Avoid Online Community Implementation Delays

Share Your Vision

Make Time to Make Decisions

Know Your Data

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

The Difference Between Public and Private Online Communities

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

The Difference Between Public and Private Online Communities

Members’ Perspective

Your Organization’s Perspective

Making Public and Private Social Networks Work Together

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

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10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

A Simple Framework to Build Your Online Community Strategy

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

A Simple Framework to Build Your Online Community Strategy

Start With Your Organization’s Communities

Next, Identify Their Most Important Problems

Map Centralization, Collaboration, Content, and Segmentation to Those Problems

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership

Questions

Josh Pauljpaul@socious.com

http://www.socious.comhttp://blog.socious.com@SociousSuccess

10 Things That Every ACGI Customer Should Know About Creating a Private Member Community

2014 ACGI Knowledge Days Ask Me About the Socious/ACGI Partnership