10 things every online merchant must do

10 Things Every Online Merchant Must Do!

Rick WilsonPresident/COOMiva Merchant

10 Things Every Online Merchant Must Do! • KWMYSS (Know What Makes You So Special)

• Setup Google Analytics (And Use It)

• Build, Convey and Create TRUST

• PROMOTE, PROMOTE, PROMOTE

• Make It Easy To Buy

• Make It Convenient To Buy

• Focus On What Actually Sells

• OPTIMIZE, OPTIMIZE, OPTIMIZE

• Be Social

• KEEP IT SIMPLE!

KWMYSS (Know What Makes You So Special)

• If I Want To Buy Anything I'll Go To Amazon

• When I Want To Buy Something Special, I Seek Out A Specialized Merchant

• What Is Your Specialty?

KWMYSS (Know What Makes You So Special)

Setup Google Analytics (And Use It)

• Answers Who/What/Where/When/Why/How

• Tells You What Your Customers Are Doing

• Calculate Your Conversion Rate

• Find What Works

• Find What Fails

Setup Google Analytics (And Use It)

Build, Convey and Create TRUST

• When You Sell Online You Have 2 Choices:

• Build A Trust Premium

• Sell At A Risk Discount

• Ways To Build Trust:

• Make It Easy To Contact You (Phone Too)

• Display Trust Seals

• Have A Simple Yet Professional Design

Build, Convey and Create TRUST

Build, Convey and Create TRUST

PROMOTE, PROMOTE, PROMOTE

• Selling Online Is NOT The Field Of Dreams

• Google AdWords Is Not A Sufficient Strategy

• If You Find Your Customers, You Make It Easy For Them To Find You

• There's A Number Of Cheap Ways To Get The Word Out, Just Be Creative

PROMOTE, PROMOTE, PROMOTE

Make It Easy To Buy

• People Shop Online For Convenience

• People Don't Want A Treasure Hunt

• Test Your Checkout Process

• Fix It

• Test Your Checkout Process Again

• Fix It Again

Make It Easy To Buy

Make It Convenient To Buy

• People Shop Online For Convenience

• I'll Say It Again

• Let Your Customers Pay Their Way

• Use "Alternative Payment Options" - PayPal, Google Checkout, Checkout By Amazon

• If I Have To Stop The Checkout Process, I Might Just Change My Mind

Make It Convenient To Buy

Make It Convenient To Buy

Focus On What Actually Sells

• Track What Sells

• Know Your Profit Margin

• Customer A

• Sells 150,000+ Products

• Only 16,000 or so Sell In A Given Year

• Less than 200 Products Make Up 90%+ Of Their Sales Volume

OPTIMIZE, OPTIMIZE, OPTIMIZE

• Succeeding Online Comes Down To 2 Things:

• Getting Traffic

• Converting Traffic

OPTIMIZE, OPTIMIZE, OPTIMIZE

HOMEWORK

Be Social

• Social Networking Can Add To Your Bottom Line

• It's Not As Scary As You Think

• It Won't Take Up All Your Time (Unless You Let It)

• Your Customers Want To Know They're Heard

• Build Customer Loyalty And Repeat Customers

Be Social

Be Social

KEEP IT SIMPLE!

Complexity Will Kill Your Business

Contact Info:

Rick WilsonPresident/COOMiva Merchant

5060 Shoreham PlaceSuite 330San Diego, CA 92122

(p) 858-490-2570(e) rwilson@mivamerchant.com