10 predictions about the future of the market research industry

10 predictionsabout

industry.

From an article written by Michalis Michael, CEO of Digital MR

The traditionalmarket researchagenciesthatrefusetochange

#1

DIY market research will catchonevenmoreandwill

#2

Social listeninganalyticswillbea

#3

for every marketing and marketresearchmanager.

will become mainstream and will befacilitated by online communities.

#4

Microsurveysandinterceptswill

#5

replace long monthly customerstrackingstudies.

of any insights expert agency.

#7Processing behavioral data inmotion and delivering real-time micro insights will be a

utilizing a lot more predictiveanalytics than rear-viewmirror analytics.

#8Data scientists will be the new

The code of conduct of marketresearch associations suchas ESOMAR and MRS

#9

as it does not apply to thedigital economy. If not, the newbreed of MR agencies willrefuse to be members of sucharchaic organizations, and thelatter will die out.

Nielsen will

#10

the largest market researchcompany in the world.

FIND THE ENTIRE ARTICLE ON:http://www.digital-mr.com/blog/view/market-research-as-we-

know-it-is-perfectly-unsuited-for-the-digital-economy