10 predictions about the future of the market research industry
TRANSCRIPT
10 predictionsabout
industry.
From an article written by Michalis Michael, CEO of Digital MR
The traditionalmarket researchagenciesthatrefusetochange
#1
DIY market research will catchonevenmoreandwill
#2
Social listeninganalyticswillbea
#3
for every marketing and marketresearchmanager.
will become mainstream and will befacilitated by online communities.
#4
Microsurveysandinterceptswill
#5
replace long monthly customerstrackingstudies.
of any insights expert agency.
#7Processing behavioral data inmotion and delivering real-time micro insights will be a
utilizing a lot more predictiveanalytics than rear-viewmirror analytics.
#8Data scientists will be the new
The code of conduct of marketresearch associations suchas ESOMAR and MRS
#9
as it does not apply to thedigital economy. If not, the newbreed of MR agencies willrefuse to be members of sucharchaic organizations, and thelatter will die out.
Nielsen will
#10
the largest market researchcompany in the world.
FIND THE ENTIRE ARTICLE ON:http://www.digital-mr.com/blog/view/market-research-as-we-
know-it-is-perfectly-unsuited-for-the-digital-economy