10 lies you've been told about the marketing funnel [infographic]

A G I L E M A R K E T I N G I N M O T I O N

www.unfunnel.com

THE TRUTH:

06 07 08

WE NEED A SURVEY TO FIND

OU

T WH

AT PEO

PLE NEED

09

REMARKETING PIXELS ARE TIMELY A

ND

DE

PE

ND

ON

IT RESO

URCES

10

PERSONALIZATION D

OESN

’T W

OR

KS, ITS CREEPY

YOU NEED A WHOLE WEBSITE REDESIG

N B

EFOR

E YO

U C

AN

CO

NV

ERT TRAFFIC

05

YOU NEED A C

UST

OM

LA

ND

ING P

AGE

04030201

YOU DON’T NEED T

O K

NO

W

H

OW

OFF

LIN

E EFFECTS ONLINE

SOCIAL MEDIA’S R

OLE IS T

OP

OF

TH

E

FU

NN

EL E

NGAGEM

ENT

YOU NEED TO CARE ABOU

T TH

E N

UM

BE

R O

F

“LI

KES

” YO

U H

AVE O

N FACEBOOK

HAVING A BLOG DOESN’T R

EALLY M

ATTE

R A

ND

TA

KE

S

TO

O M

UC

H T

IME

TO M

AINTAIN

THE TOP FUNNEL LIESTHAT HAVE YOU BRAINWASHED

EXPOSING

10

8% CVRVISIT TO ADD TO BASKET

4% CVRVISIT TO SALE 4

65% OF CONSUMERS ARE MORE LIKELY TO RETURN TO A SITE THAT AUTOMATI-CALLY WELCOMES THEM BY NAME 5

82% OF AD-SPEND WAS IN 2012 WAS OFFLINE; THAT IS A LOT OF VISITORS AND CONVERSIONS THAT AREN'T BEING PROPERLY ATTRIBUTED 2

59% OF PEOPLE SAY THAT SUGGESTED PRODUCTS AND PROMOTIONS BASED ON THEIR PRO�LE DATA 5

1 IN 3 CONSUMERS INDICATE THAT THEY AWARD MORE LOYALTY TO MERCHANTS THAT USE TRUE PERSON-ALIZATION IN THE SHOP-PING EXPERIENCE 5

OVER 57% OF CONSUMERS HAVE CLAIMED THAT THEY ARE WILLING TO INTEGRATE SOCIALLY IN EXCHANGE FOR A RELEVANT EXPERIENCE 5

200% INCREASE IN CLICK-THROUGH RATE AFTER USING GOOGLE TAG MANAGER TO BE MORE AGILE WITH MARKETING 7

40% OF CONSUMERS WHO “LIKE” A BRAND ON FACEBOOK DO NOT THINK THAT A COMPANY SHOULD MARKET TO THEM VIA THEIR NEWS FEED 5

over 50% OF NYTIMES.COM VISITORS IN 2011 ENTERED THE SITE THROUGH INTERNAL PAGES MAINLY VIA SEARCH ENGINES 3

67% MORE LEADS PER MONTH A COMPANY WILL GET FROM THEIR BLOG EFFORTS THAN NON-BLOGGING FIRMS 6

eCom

merce

4http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/5http://www1.janrain.com/rs/janrain/images/Janrain-Greatest-Love-Story-Ever-Told.pdf

3http://econsultancy.com/us/blog/62891-the-slow-death-of-the-homepage

2http://moz.com/blog/how-to-track-online-roi-of-o�ine-advertising

1http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013

6http://www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-06792467http://services.google.com/fh/�les/misc/gtm-casestudy-smarter-travel-media.pdf

Social Integration

LoyaltyA

gilitySEO