10 lies you've been told about the marketing funnel [infographic]
TRANSCRIPT
A G I L E M A R K E T I N G I N M O T I O N
www.unfunnel.com
THE TRUTH:
06 07 08
WE NEED A SURVEY TO FIND
OU
T WH
AT PEO
PLE NEED
09
REMARKETING PIXELS ARE TIMELY A
ND
DE
PE
ND
ON
IT RESO
URCES
10
PERSONALIZATION D
OESN
’T W
OR
KS, ITS CREEPY
YOU NEED A WHOLE WEBSITE REDESIG
N B
EFOR
E YO
U C
AN
CO
NV
ERT TRAFFIC
05
YOU NEED A C
UST
OM
LA
ND
ING P
AGE
04030201
YOU DON’T NEED T
O K
NO
W
H
OW
OFF
LIN
E EFFECTS ONLINE
SOCIAL MEDIA’S R
OLE IS T
OP
OF
TH
E
FU
NN
EL E
NGAGEM
ENT
YOU NEED TO CARE ABOU
T TH
E N
UM
BE
R O
F
“LI
KES
” YO
U H
AVE O
N FACEBOOK
HAVING A BLOG DOESN’T R
EALLY M
ATTE
R A
ND
TA
KE
S
TO
O M
UC
H T
IME
TO M
AINTAIN
THE TOP FUNNEL LIESTHAT HAVE YOU BRAINWASHED
EXPOSING
10
8% CVRVISIT TO ADD TO BASKET
4% CVRVISIT TO SALE 4
65% OF CONSUMERS ARE MORE LIKELY TO RETURN TO A SITE THAT AUTOMATI-CALLY WELCOMES THEM BY NAME 5
82% OF AD-SPEND WAS IN 2012 WAS OFFLINE; THAT IS A LOT OF VISITORS AND CONVERSIONS THAT AREN'T BEING PROPERLY ATTRIBUTED 2
59% OF PEOPLE SAY THAT SUGGESTED PRODUCTS AND PROMOTIONS BASED ON THEIR PRO�LE DATA 5
1 IN 3 CONSUMERS INDICATE THAT THEY AWARD MORE LOYALTY TO MERCHANTS THAT USE TRUE PERSON-ALIZATION IN THE SHOP-PING EXPERIENCE 5
OVER 57% OF CONSUMERS HAVE CLAIMED THAT THEY ARE WILLING TO INTEGRATE SOCIALLY IN EXCHANGE FOR A RELEVANT EXPERIENCE 5
200% INCREASE IN CLICK-THROUGH RATE AFTER USING GOOGLE TAG MANAGER TO BE MORE AGILE WITH MARKETING 7
40% OF CONSUMERS WHO “LIKE” A BRAND ON FACEBOOK DO NOT THINK THAT A COMPANY SHOULD MARKET TO THEM VIA THEIR NEWS FEED 5
over 50% OF NYTIMES.COM VISITORS IN 2011 ENTERED THE SITE THROUGH INTERNAL PAGES MAINLY VIA SEARCH ENGINES 3
67% MORE LEADS PER MONTH A COMPANY WILL GET FROM THEIR BLOG EFFORTS THAN NON-BLOGGING FIRMS 6
eCom
merce
4http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/5http://www1.janrain.com/rs/janrain/images/Janrain-Greatest-Love-Story-Ever-Told.pdf
3http://econsultancy.com/us/blog/62891-the-slow-death-of-the-homepage
2http://moz.com/blog/how-to-track-online-roi-of-o�ine-advertising
1http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013
6http://www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-06792467http://services.google.com/fh/�les/misc/gtm-casestudy-smarter-travel-media.pdf
Social Integration
LoyaltyA
gilitySEO