10 learner experience powers from experience girl - #imoot16 agents of change
Post on 15-Apr-2017
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INTRODUCING EXPERIENCE GIRL
Joyce Seitzinger Learning experience designer at Academic Tribe Recent alter-ego Connect @catspyjamasnz
Use #imoot16 and #lxdesign
TRANSCENDING MATERIAL
“Experience is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.”
MARC HASSENZAHL
Meaningful
Pleasurable
Convenient
Usable
Reliable Functional
LX PYRAMID The Learner Experience Pyramid describes different levels at which learning resources, services, solutions and systems can be experienced by learners & staff. Based on CX Pyramid by Aberdeen Research after Mark Scibelli and Stephen Anderson.
FOCUS ON EXPERIENCES
FOCUS ON TASKS
Many traditional LMS & learning resource experiences
Transformational learning experiences
Has personal significance
Memorable experience worth sharing
Easy to use, works as expected
Used without difficulty
Is available & accurate
Works with inconvenience
USER EXPERIENCE DESIGN
…to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines.
The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.
Don Norman, & Jakob Nielsen
EXPERIENCE DESIGN
It is crucial to view experience as the consequence of many different systems.
Experience emerges from the intertwined works of perception, action, motivation, emotion and cognition in dialogue with the world (place, time, people and objects).
Experience Design: Technology for all the right reasons Marc Hassenzahl
The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
Don Norman, The Design of Everyday Things
HUMAN-CENTRED DESIGN
SERVICE DESIGN THINKING
Service design is the intentional and thoughtful design of internal and customer-facing activities needed to deliver a service. Where experience design concerns itself only with the customer-facing aspects, service design looks also at the experience of staff.
This Is Service Design Thinking
EMPATHY FOR THE USER
“Feelings are integral to experiences (maybe even its core), inextricably intertwined with our action.”
MARC HASSENZAHL
EMPATHY FOR THE USER
“Empathy is a noun. A thing. It is an understanding you develop about another person. Empathizing is the use of that understanding – an action.”
INDI YOUNG
A DESIGN SCIENCE FOR EDUCATION
“Educational technologists needs to develop a set of principled working practices....that contribute to a design science for education.”
EILEEN SCANLON
TEACHING AS A DESIGN SCIENCE
Because technology is changing both what and how students learn we can only lead educational innovation by being clear about the principles of designing good teaching and learning and therefore what education needs from technology.
DIANA LAURILLARD
ELEANOR CATTON: ON PURPOSE
Reading is a creative act: it cannot happen automatically, and it cannot happen passively. Any piece of writing is therefore as intimately shaped by the reader’s imagination, their memories, their intelligence, their disposition and their state of mind, as by the writer’s.
ELEANOR CATTON
DESIGN FOR EXPERIENCE
Participatory design makes everyday people, such as users, an integral part of the design process, especially at the early front end.
Experience design has emerged recently as a new discipline in response to the new information and communication technologies. But I will argue that there is no such thing as experience design. Experiencing is in people and you can’t design it for someone else. You can, however, design for experiencing.
http://www.maketools.com/articles-papers/NewDesignSpace_Sanders_01.pdf
LIZ SANDERS
DISCOVER DEFINE DEVELOP DELIVER
Learner & stakeholder driven design research
Gain insights and define problem
Develop LX solutions through iteration
Improve and optimize final learner experience
General challenge
Specific challenge
Specific solution
LX DOUBLE DIAMOND
USER INTERVIEWS
• Create an interview guide • See if some meetings should be user interviews • Be welcoming and put your user at ease • Ask them to think out loud • Explain why you are doing the interview • Be an active listener • Ask open questions • Ask why? Then ask it again.. • Give encouragement: “How did you feel about it?
What did you think?” • Silence is your best friend
EXAMPLE: EMPATHY MAPPING EXERCISE
• 5 mins - Individually: On post-its, capture the observations from user interviews (1 idea/observation per post-it)
• Review empathy template • Create an empty map on a large piece of
paper (somewhere you can leave it) • As a group, group your post-its on the
quadrants in the map
AFFINITY DIAGRAMMING
• Brainstorm / ensure all voices are heard / gather interview data / more
• Write down ideas/problems/issues on post-its
• One idea per post-it
• 5-7 words per post. Write big
WHAT IS A PROBLEM STATEMENT?
I am [persona name, 3 characteristics]. I am trying to [outcome/job/task], but [problem/barrier] because [root cause]. This makes me feel [emotion].
SIMILAR TECHNIQUES
• Journey mapping (emotional) • Scenario mapping (narrative) • Service Design Blueprint (channels)
WHEN CAN YOU USE JOURNEY MAPPING?
• For an existing product, object or service • To get an overview of all the elements
and stakeholders • To map all the touch points • To identify emotions associated with
interactions • To identify pain points
WHEN DO YOU USE JOURNEY MAPPING?
For a new product, object or service to be designed, developed and implemented: • To get a common understanding of aspiring
experience for all members of design & development team
• To identify touch points • To identify channels • To identify priorities for the development
WHEN DO YOU USE JOURNEY MAPPING?
Instead of a prototype • When a prototype is too expensive to
build • Have something to shoot at
WHY DO YOU USE JOURNEY MAPPING?
• To map all the bricks in your bricolage (even those beyond your control)
• To step away from your medium
• To design across the gaps
• To facilitate design conversation
• To facilitate development collaboration
Pre Start Week 2-6
Week 7-10
Week 11-12
End & post
LMS Wiki is tricky to participate in!
Content
Early access ☺
Teacher Picture & intro video ☺
No involvement in review !
Peers No icebreaker !
Library Intro but use in wk 7 !
THE TEAM
• Joyce Seitzinger • Mark Smithers
Lecturers • Annette Cook • Nicola Hardy Digital Learning Team • Spiros Soulis • Angela Nicolettou • Eloise Acuna
PROTOTYPES
• What is the minimum you can rapidly create?
• Get something in front of people • Get feedback • Create a new prototype
CONSIDER ALL THE SPACES & ACTIVITIES
LECTURES
PERSONAL LEARNING NETWORK
TUTORIALS
LMS COURSE SITE
SUPPORT SERVICES
MOBILE APP
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