10 branding insights from mark levy of levy innovation

we help you discover smarterways to think, grow, and live.

THE POWER OF WHY

This presentation consists of 10 highlights from the interview with @MoeAbdou,

founder & host of 33voices®.

Mark LevyMark Levy is the founder of Levy Innovation LLC

(www.levyinnovation.com), a marketing strategy and

ideation firm that helps cli-ents increase their fees by

up to 2,000%.

@LevyInnovation

1

Your brand represents your highest ideals

and the one big ideathat will have a lasting impact on your audience.

2

Your big idea can’t exist in abstract.It has to be so clear that once I hear it,

I don’t even need to read your book.

3

Admired brands never over-hype their promise.

Instead, they focus on the one thing that only they can do.

4

Contrary to conventional wisdom,

your brand identity rarely starts with understanding your audience;

it’s more about understanding yourself.

5

Remember that people make snap judgements,

so leave them with the one attribute that will ignite their highest aspiration.

6

A compelling elevator talkwill always describe your customer’s problem

with tremendous clarity.

7

You’ll know that you’ve nailed your positioning

when the words flow in perfect harmony.

8

Remember that if the words you use

satisfy your soul, they represent the truth.

8

Remember that if the words you use

satisfy your soul, they represent the truth.

9

Keep in mind that brand awareness is more about

gaining mindshare than expanding marketshare.

10

Your brand is a living organism, never static,

always evolving.

What’s the one thing that you do that no one else does?

REALLY REFLECT...

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