10 back-to-school shopping insights with 500 moms

Shopping InsightsBACK-TO-SCHOOL10 with 500 Moms

Top 5 Retailers Moms Said They'll Purchase School Supplies From This Year

87%

76%

33%

30%

29%

Walmart

Target

Staples

Walgreens

Dollar Tree

88% will use the Supplies Listprovided by their school to guide their purchases

88% of Moms said they will save or or have saved for Back-to-School shopping1

23

53%of Moms reported that their children “strongly influence” Back-to-Schoolclothing and footwear purchases

26%of Moms reported that their children “strongly influence” Back-to-SchoolSupply purchases

467%indicated they would make at least some purchases during their state's tax holiday

11%said they’d shop Back-to-School exclusively during the holiday5

6

“Back-to-school shopping is a strain on my personal budget.” 79%

agree

13%disagree

8%neutral

Children’s influence on Back-to-School Purchases

Saving for Back-to-SchoolPurchases

Supplies Lists Strongly Influence Back-to-SchoolPurchases

Back-to-SchoolSalesTax Holiday

7 Moms’ Priorities when PurchasingSchool Supplies

8 Shopping for School Supplies is a MULTI-STORE ENDEAVOR

910

Top 5 ItemsMoms Pack inTheir Children’sLunches

86%

75%

73%

69%

63%

Fresh or Packaged Fruit

Sandwich or Wrap with Meat

Salty Snacks

Dairy-based foods

Packaged Sweet Snacks

PRICEQualityBrand NameIn-store Convenience

1.2.3.4.

1%

60%will visit

2-3 stores

23%will visit

4-5 stores

7%will visit 1 store

9%will visit more than 5 stores

will not visit any stores

25%will purchase 1-5% of their School Supplies online

41%will not make any online purchases

ShoppingONLINE vs.IN-STORE

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