10 back-to-school shopping insights with 500 moms
TRANSCRIPT
Shopping InsightsBACK-TO-SCHOOL10 with 500 Moms
Top 5 Retailers Moms Said They'll Purchase School Supplies From This Year
87%
76%
33%
30%
29%
Walmart
Target
Staples
Walgreens
Dollar Tree
88% will use the Supplies Listprovided by their school to guide their purchases
88% of Moms said they will save or or have saved for Back-to-School shopping1
23
53%of Moms reported that their children “strongly influence” Back-to-Schoolclothing and footwear purchases
26%of Moms reported that their children “strongly influence” Back-to-SchoolSupply purchases
467%indicated they would make at least some purchases during their state's tax holiday
11%said they’d shop Back-to-School exclusively during the holiday5
6
“Back-to-school shopping is a strain on my personal budget.” 79%
agree
13%disagree
8%neutral
Children’s influence on Back-to-School Purchases
Saving for Back-to-SchoolPurchases
Supplies Lists Strongly Influence Back-to-SchoolPurchases
Back-to-SchoolSalesTax Holiday
7 Moms’ Priorities when PurchasingSchool Supplies
8 Shopping for School Supplies is a MULTI-STORE ENDEAVOR
910
Top 5 ItemsMoms Pack inTheir Children’sLunches
86%
75%
73%
69%
63%
Fresh or Packaged Fruit
Sandwich or Wrap with Meat
Salty Snacks
Dairy-based foods
Packaged Sweet Snacks
PRICEQualityBrand NameIn-store Convenience
1.2.3.4.
1%
60%will visit
2-3 stores
23%will visit
4-5 stores
7%will visit 1 store
9%will visit more than 5 stores
will not visit any stores
25%will purchase 1-5% of their School Supplies online
41%will not make any online purchases
ShoppingONLINE vs.IN-STORE
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