1 telecom mobile + smartphones gfk argentina. growth from knowledge mayo 2015
Post on 03-Feb-2016
218 Views
Preview:
TRANSCRIPT
1
TELECOMMOBILE + SMARTPHONES
GfK Argentina. Growth from Knowledge
Mayo 2015
2
Autoservicio mayormente concentrado en la venta de productos de consumo masivo con una superficie mayor a 2.499 sqm.
Autoservicio mayormente concentrado en la venta de productos de consumo masivo con una superficie menor a 2.499 sqm.
Concentran su venta en productos de electrodomésticos. Poseen grandes superficies y mas de 10 sucursales.
Generalmente son pequeñas superficies, concentran su venta en electrodomésticos y electrónica además de muebles para el hogar.
Concentran su negocio en la venta de terminales de celulares o servicio de telecomunicaciones.
Especialistas en Computación. Concentran sus ventas en productos de IT, hardware, software y conectividad.
Casas de venta de art. para el hogar (CES)
Canales Especialistas:
HIPERMERCADOS
SUPERMERCADOS
ESPECIALISTAS EN ELECTRO
GRUPOS DE COMPRA Y COMERCIOS INDEP.
AGENTES OFICIALES*
CASAS DE VENTA DE INFORMÁTICA
(*) El presente reporte no incluye información de este canal.
Canales Auditados
Mass Merch (MM)
3
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
COBERTURA GfK cubre el 82% de las ventas del Mercado.
YTD Year to Date = Período que va desde el inicio del año hasta la actualidad.
TRY Total Rolling Year = Desde la actualidad a doce meses hacia atrás.
AR Moneda local = Pesos AR.
UNWEIGTHED DISTRIBUTIONDistribución numérica: porcentaje de tiendas que venden cierto grupo de productos, segmentación por característica técnica, marca, modelo, etc. en el período auditado (la base es el numero total de tiendas)
WEIGTHED DISTRIBUTIONDistribución ponderada: en porcentaje al total de la facturación del grupo, categoría, segmento (la base es el número total de tiendas)
Definiciones
4
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
NEAFormosa, Chaco, Entre Ríos, Corrientes, Misiones
Centro
Córdoba, Santa Fe
Cap. Fed. Y GBACap. Fed. Y hasta segundo cordón de la prov. De Bs. As.
Buenos AiresInterior de la prov. de Bs. As., a partir del segundo cordón
SurLa Pampa, Neuquén, Río Negro, Santa Cruz, Chubut, Tierra del Fuego
CuyoSan Luis, La Rioja, Mendoza, San Juan
NOAJujuy, Salta, Tucumán, Santiago del Estero, Catamarca
4
Regiones
5© GfK 2015 | Enero 2015
Cobertura 2015
Mobilephones +Smartphones + Phablets
Panel Market GfK (80%)
• Hiper & Super.• Casas de Electro & Hogar.• Grupos de Compra &
Independientes.
• Agentes Oficiales
Retail
Indirecta
MER
CA
DO
TO
TA
L
No auditado
Directa (20%)
• Oficinas Comerciales.• Corporativo & Pyme.
• Telemarketing.• B2B – Distribuidores.
6© GfK 2015 | Enero 2015
Segmentación
MOBILE PHONES SMART PHONES
Samsung Champ C
3300
Nokia 208
Nokia C2-01Motorola Moto G
LG L1 II
Samsung Galaxy Pocket
1.- Teclado Qwerty.
2.- Sistema Operativo Abierto.
Diferencias
7© GfK 2015 | Enero 2015
Agenda
Mercado Total1
Operadores2
Canales3
Tipo de Plan4
Segmentos5
Marcas6
Smartphones7
8© GfK 2015 | Enero 2015
Las ventas del segmento de Smartphones se mantienen aumentan respecto al mes anterior tanto en
unidades (20%) como en facturación (27%). Por otro lado, las ventas de Mayo 15 vs Mayo 14 caen en
términos de unidades (-22%) mientras que la facturación aumenta 7%.
Se destaca un aumento de share de Samsung (+0,8pp en unidades y +1,5pp en facturación), recuperando
participación luego de 2 meses seguidos de caída.
En términos de unidades vendidas, Personal recupera el puesto de líder, aumentando 0,8pp de
participación en el mercado, mientras que Claro cae 4,1pp frente al mes anterior. Por otro lado, la
participación de los teléfonos SIM FREE aumenta fuertemente su participación (7,3pp), siendo esta su
mayor participación de los últimos 6 meses.
Resumen
Mercado Total
Operadores
Smartphones
Durante Mayo, las ventas del mercado de Smart+Mobilephones caen términos de unidades (-34%)
mientras que la facturación se mantiene estable (+1%) frente a Mayo 2014. Por otro lado, las ventas
aumentan 16% frente a Abril 2015, mientras que la facturación hace lo propio aumentando 26%.
9
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
1. Mercado Total
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor May 14 - May 15
Ths. Sales Units,Mio. Sales Value
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149641 - ID 427858073
May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
2.087 2.161 2.335 2.267 2.397 2.500 2.666 2.667 2.771 2.721 2.773 2.953 3.188Price ARS
Ths. Sales Units
Mio. Sales Value
645 664598 612
545
821
447
672
530
364 386 367427
1.346,71.435,2 1.396,0 1.386,0
1.305,6
2.053,0
1.192,8
1.791,1
1.467,6
991,31.070,3 1.084,5
1.361,7
-34%
1%
19%
26%
SMART+MOBILEPHONES Argentina Panel Market Panelmarket Growth_% Apr 15-> May 15
UNITS,VALUE,PRICE
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149643 - ID 427858075
UNITS VALUE PRICE
Growth_% Apr 15-> May 15
Grand Total
Smartphones
Mobilephones
16,30 25,55 7,96
19,60 26,65 5,90
-28,20 -36,26 -11,22
UNITS VALUE PRICE
Jan 14-May 14 -> Jan 15-May 15
Grand Total
Smartphones
Mobilephones
-31,00 13,92 65,11
-14,97 21,88 43,34
-76,63 -69,40 30,96
UNITS VALUE PRICE
May 14-> May 15
Grand Total
Smartphones
Mobilephones
-33,79 1,11 52,70
-21,70 6,55 36,08
-85,18 -84,92 1,74
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor J 14-M 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149711 - ID 427858243
J 14-M 14 J 15-M 15 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
3.007 2.074 645 664 598 612 545 821 447 672 530 364 386 367 427
-31 3 -10 2 -11 51 -46 50 -21 -31 6 -5 16
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
3,1
3,2
6,6
13,7
29
42,2
5,6
3,3
13,6
16,9
22
26,4
12,1
5
2,6
4,7
8,1
17,1
29,8
32,7
5,1
2,4
4,6
8,5
19,2
31,8
28,4
4,7
3,4
5
10,5
22,8
28,9
24,7
4,4
3,4
4,5
11,7
19,9
31,2
25
4,7
3,4
4
13,9
23,9
28,6
21,6
4,4
2,9
5,4
16,5
22,1
30,4
18,2
4,1
3
8,8
18,5
24,3
25,4
15,9
3,6
3,1
11,9
15,3
24,2
26,9
14,9
4,9
3,7
11,6
16,4
22
27,1
14,3
5,9
2,9
10,6
14,2
21,8
29,1
15,5
6
2,5
11,6
16,4
22,6
26,9
14
5,6
2,8
15,2
18,6
22,1
25,9
9,8
6,1
4,1
19,4
18,8
21,7
23,3
6,6
< 1000
1000 - 2000
2000 - 3000
3000 < 4000
4000 < 5000
5000 - 6000
> 6000
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Price ARS
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149718 - ID 427858250
Jan 14-May 14 Jan 15-May 15 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
500
1.000
1.500
2.000
2.500
3.000
3.500
Pric
e A
RS
1.745
2.881
2.087
2.161
2.335
2.267
2.397 2.500
2.666
2.667
2.771
2.721
2.773
2.953
3.188
2.152
3.085
2.4252.465
2.648
2.544
2.639
2.685
2.896
2.862
2.998
2.9873.009
3.116
3.300
585
766
652
705 710
669 686
752
771
954
794
785 769747
663
TOTAL
Smartphones
Mobilephones
14
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
2. Operadores
15
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Growth_% Apr 15-> May 15
UNITS,VALUE,PRICE
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149658 - ID 427858090
UNITS VALUE PRICE
Growth_% Apr 15-> May 15
Total
CLARO
MOVISTAR
PERSONAL
SIM FREE
16,30 25,55 7,96
-2,31 -12,30 -10,23
-11,97 -15,31 -3,79
19,06 31,75 10,66
40,46 54,03 9,66
UNITS VALUE PRICE
Jan 14-May 14 -> Jan 15-May 15
Total
CLARO
MOVISTAR
PERSONAL
SIM FREE
-31,00 13,92 65,11
-20,98 36,79 73,11
-47,30 -19,15 53,43
-47,02 -7,62 74,37
-13,36 27,50 47,17
UNITS VALUE PRICE
May 14-> May 15
Total
CLARO
MOVISTAR
PERSONAL
SIM FREE
-33,79 1,11 52,70
-31,63 -7,07 35,91
-63,01 -49,78 35,78
-41,89 1,21 74,19
-9,28 23,78 36,45
16
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149661 - ID 427858093
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Total CLARO MOVISTAR PERSONAL SIM FREE
672 530 364 386 367 427 130 128 109 105 95 93 75 73 53 61 55 49 189 118 75 84 87 104 276 210 125 134 128 180
-21 -31 6 -5 16 -1 -15 -4 -10 -2 -4 -27 15 -10 -12 -38 -36 12 3 19 -24 -40 7 -4 40
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
10,2
89,8
10,3
89,7
12,1
87,9
10,5
89,5
6,9
93,1
4,3
95,7
12,9
87,1
12,8
87,2
13,2
86,8
10,3
89,7
6,7
93,3
6,8
93,2
14,8
85,2
12,7
87,3
16,4
83,6
9,7
90,3
5,2
94,8
4,8
95,2
10,6
89,4
14,9
85,1
17,4
82,6
16,8
83,2
11,5
88,5
5,4
94,6
7,1
92,9
4,8
95,2
5,1
94,9
6,2
93,8
4
9698,3
Smartphones
Mobilephones
17
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149653 - ID 427858085
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
29,9
29,5
18,4
22,3
37,8
22,6
14
25,5
41,3
28,2
11,2
19,3
39,9
22,3
13,7
24,2
34,7
20,7
14,6
30
35,1
21,9
15,9
27,1
35,3
23,8
15,1
25,8
42,6
24,4
11,4
21,7
43,5
22,4
16
18,1
48,7
18,1
11,4
21,7
50,4
23
9,3
17,3
50,5
16,9
11,4
21,3
46,6
15,7
11,5
26,2
45,2
17,2
13,4
24,3
44,6
19,7
12,9
22,8
54,7
20,7
8,7
15,9
CLARO
MOVISTAR
PERSONAL
SIM FREE
18
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor J 14-M 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149667 - ID 427858099
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Grand Total Smartphones Mobilephones
3.007 2.074 672 530 364 386 367 427 2.225 1.892 603 475 320 345 342 409 782 183 69 55 44 41 25 18
-31 -68 -21 -31 6 -5 16 -15 -68 -21 -33 8 -1 20 -77 -62 -21 -19 -7 -38 -28
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
29,9
29,5
18,4
22,3
37,8
22,6
14
25,5
41,3
28,2
11,2
19,3
39,9
22,3
13,7
24,2
34,7
20,7
14,6
30
35,1
21,9
15,9
27,1
35,3
23,8
15,1
25,8
42,6
24,4
11,4
21,7
30,5
28,1
18,9
22,4
39,4
21,6
13,9
25,1
42,6
28,1
10,7
18,7
42,1
21,1
13,3
23,5
37,1
19,4
13,9
29,6
36,4
20,3
16
27,2
36,1
22,6
15,4
25,9
43,5
24,1
11,3
21,1
28
33,2
16,9
21,8
21,3
33,1
15,9
29,6
30,2
29,2
16,2
24,4
20,8
32,3
16,9
30
17,5
29,8
19,9
32,8
24
35
14,5
26,5
24,2
39,5
11,3
25
21,8
30,7
12,9
34,6
CLARO
MOVISTAR
PERSONAL
SIM FREE
19
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149712 - ID 427858244
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Total CLARO MOVISTAR PERSONAL SIM FREE
672 530 364 386 367 427 130 128 109 105 95 93 75 73 53 61 55 49 189 118 75 84 87 104 276 210 125 134 128 180
-21 -31 6 -5 16 -1 -15 -4 -10 -2 -4 -27 15 -10 -12 -38 -36 12 3 19 -24 -40 7 -4 40
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
3,6
3,1
11,9
15,3
24,2
26,9
14,9
4,9
3,7
11,6
16,4
22
27,1
14,3
5,9
2,9
10,6
14,2
21,8
29,1
15,5
6
2,5
11,6
16,4
22,6
26,9
14
5,6
2,8
15,2
18,6
22,1
25,9
9,8
6,1
4,1
19,4
18,8
21,7
23,3
6,6
12,2
17,9
16,2
30,2
20,6
4,2
12,3
15,7
11,5
34,6
19,8
2,8
2,8
11,3
13,7
11,4
39,6
18,6
4,3
3,4
9
16,5
11,9
37,3
17,6
4,7
4,2
9,4
18,3
13
35,5
15
5,3
6,7
12,7
14,7
45,9
12,6
2,9
3,6
19,8
21
26,8
25
4,3
21,9
24,7
25,8
21
2,4
2,9
15,2
22,6
33
22,3
10,3
19,1
17,6
35,6
15,1
14,2
20,1
15,6
39,7
8,8
8,6
22,2
23,9
32,7
10,6
2,9
4,2
12
29,3
29,2
21,6
3,4
5
8,4
21,8
36,4
23,9
3
6,2
7
21,1
36,3
25,3
2,5
9
6,1
24,4
33,5
22,9
15,2
9,4
25,1
31,4
15,5
2,5
16,5
14,8
23,4
32,1
8,5
5,4
5,9
19,4
15,2
25,5
23,9
4,6
8,5
6,2
17,4
19,5
27,8
17,9
2,7
12,4
4,3
16
18,7
31,1
14,4
3,2
11,6
3,2
16
21,7
32,4
11
4,1
10,9
3,4
19,9
24,6
29,8
9,5
10,2
7,1
30,4
23,3
23,8
4,1
< 1000
1000 - 2000
2000 - 3000
3000 < 4000
4000 < 5000
5000 - 6000
> 6000
20
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Price ARS
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149719 - ID 427858251
Jan 14-May 14 Jan 15-May 15 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
1.000
1.500
2.000
2.500
3.000
3.500
4.000
4.500
Pric
e A
RS
1.414
2.447
1.720
1.856
1.921
1.942
2.150
2.489
2.300
2.3872.438
2.381
2.482
2.604
2.337
1.525
2.340
1.786 1.839
2.3202.290
2.250
2.069
2.346
2.214
2.295
2.133
2.341
2.521
2.426
1.323
2.308
1.556
1.759
1.854
1.791
1.926 1.982
2.2222.179
2.0972.066
2.174
2.449
2.710
2.541
3.716
3.016
2.980
2.917
2.815
2.9813.081
3.226
3.255
3.512
3.652
3.567
3.730
4.098
CLARO
MOVISTAR
PERSONAL
SIM FREE
21
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
3. Canales
22
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Growth_% Apr 15-> May 15
UNITS,VALUE,PRICE
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149673 - ID 427858205
UNITS VALUE PRICE
Growth_% Apr 15-> May 15
Total
HIPER+SUPER
ELECTRO CH.
OFFICIAL DELEAR
16,30 25,55 7,96
14,54 22,40 6,86
37,33 52,78 11,25
3,37 2,87 -0,48
UNITS VALUE PRICE
Jan 14-May 14 -> Jan 15-May 15
Total
HIPER+SUPER
ELECTRO CH.
OFFICIAL DELEAR
-31,00 13,92 65,11
-21,09 81,82 130,41
-20,04 13,30 41,69
-37,58 9,43 75,31
UNITS VALUE PRICE
May 14-> May 15
Total
HIPER+SUPER
ELECTRO CH.
OFFICIAL DELEAR
-33,79 1,11 52,70
-31,83 48,64 118,04
-14,76 11,83 31,20
-44,18 -12,49 56,76
23
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor J 14-M 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149668 - ID 427858100
J 14-M 14 J 15-M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 J 14-M 14 J 15-M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
62,3
33,6
4,2
56,3
38,9
4,8
53,5
41,2
5,3
53,6
41,2
5,2
58,5
35,8
5,7
59,3
35,8
4,9
59,3
36,8
4
52,7
43,4
3,9
48,6
47,8
3,7
46,8
47,4
5,8
45,3
48,2
6,4
44
49,8
6,2
47,4
45,3
7,3
50,4
43,1
6,4
51,6
43,6
4,8
42,3
53
4,7
HIPER & SUPER
ELECTRO CH.
OFFICIAL DELEAR
24
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor J 14-M 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149672 - ID 427858204
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Grand Total Smartphones Mobilephones
3.007 2.074 672 530 364 386 367 427 2.225 1.892 603 475 320 345 342 409 782 183 69 55 44 41 25 18
-31 -68 -21 -31 6 -5 16 -15 -68 -21 -33 8 -1 20 -77 -62 -21 -19 -7 -38 -28
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
62,3
33,6
4,2
56,3
38,9
4,8
53,5
41,2
5,3
53,6
41,2
5,2
58,5
35,8
5,7
59,3
35,8
4,9
59,3
36,8
4
52,7
43,4
3,9
61,2
35,7
3,1
55,2
40,4
4,5
53
41,9
5,1
52,1
43
5
56,3
38,2
5,6
58,2
37,1
4,7
58,9
37,6
3,5
52,3
44,1
3,6
65,2
27,5
7,2
68,3
24
7,7
57,9
34,8
7,3
67,2
25,4
7,5
74,4
19
6,6
68,8
24,3
6,9
63,8
26,2
10,1
62
27,9
10
HIPER & SUPER
ELECTRO CH.
OFFICIAL DELEAR
25
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149671 - ID 427858203
Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Total HIPER+SUPER ELECTRO CH. OFFICIAL DELEAR
672 530 364 386 367 427 36 28 21 19 15 17 277 218 131 138 135 185 359 284 213 229 218 225
-21 -31 6 -5 16 -22 -25 -9 -24 15 -21 -40 6 -2 37 -21 -25 7 -5 3
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
10,2
89,8
10,3
89,7
12,1
87,9
10,5
89,5
6,9
93,1
4,3
95,7
14
86
14,7
85,3
14
86
14,7
85,3
17,6
82,4
11
89
8,6
91,4
6,3
93,7
6,4
93,6
7,2
92,8
4,9
95,1
2,7
97,3
11,1
88,9
12,9
87,1
15,3
84,7
12,2
87,8
7,4
92,6
5
95Smartphones
Mobilephones
26
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149676 - ID 427858208
Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Total HIPER+SUPER ELECTRO CH. OFFICIAL DELEAR
672 530 364 386 367 427 36 28 21 19 15 17 277 218 131 138 135 185 359 284 213 229 218 225
-21 -31 6 -5 16 -22 -25 -9 -24 15 -21 -40 6 -2 37 -21 -25 7 -5 3
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
41,3
28,2
11,2
19,3
39,9
22,3
13,7
24,2
34,7
20,7
14,6
30
35,1
21,9
15,9
27,1
35,3
23,8
15,1
25,8
42,6
24,4
11,4
21,7
94,1 94,4 95,6
2,4
94,4
3,3
92,7
5
92,8
5,8
88
4
6,5
84,7
6,4
7,2
81,6
8,3
7,7
2,4
84,9
5,9
7,3
86,1
4,9
7,4
89,7
3,1
4,8
2,4
49,4
15,7
34,7
36,4
19,8
43,6
30,1
20,2
49,7
33,1
22,3
44,6
36,8
20,8
42,5
43,2
17,6
39,1
CLARO
MOVISTAR
PERSONAL
SIM FREE
27
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149713 - ID 427858245
Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Total HIPER+SUPER ELECTRO CH. OFFICIAL DELEAR
2.667 2.771 2.721 2.773 2.953 3.188 3.248 3.303 3.487 3.617 3.570 3.815 3.121 3.350 3.441 3.342 3.499 3.893 2.260 2.274 2.206 2.360 2.572 2.560
4 -2 2 6 8 2 6 4 -1 7 7 3 -3 5 11 1 -3 7 9 0
Price AR$Price AR$
Growth +/- %Growth +/- %
3,6
3,1
11,9
15,3
24,2
26,9
14,9
4,9
3,7
11,6
16,4
22
27,1
14,3
5,9
2,9
10,6
14,2
21,8
29,1
15,5
6
2,5
11,6
16,4
22,6
26,9
14
5,6
2,8
15,2
18,6
22,1
25,9
9,8
6,1
4,1
19,4
18,8
21,7
23,3
6,6
10
3,7
9,4
13,6
24,2
29
10,1
10,2
3,7
10,4
14,6
26,3
25,3
9,5
11,1
5,3
13,2
15,6
25,3
21,2
8,4
13,1
5,8
10,9
17
24,5
20
8,6
12,5
3,7
12,7
19,3
22,2
20
9,6
10,6
3,4
20
21,7
24,9
13,7
5,7
4,6
5,7
18,6
15,7
24,4
23,4
7,6
7,5
5,6
16,9
19
26,3
18,4
6,1
10,8
4,1
15,1
16,9
29,6
17,1
6,4
9,8
2,7
15,4
19,6
31,2
14,7
6,5
9,2
3
19,2
22,5
28,8
12,5
4,7
9,2
6,7
29
21,4
23,1
7,5
3,2
7
15,2
24,1
29,4
21
2,3
7,5
14,5
18,3
34
21,1
2,5
7,5
12,4
16,6
37,3
21,7
3,1
9,4
14,4
17,3
34,8
18,9
2,8
2,6
12,9
16,2
17,9
34,7
12,9
3,3
11,4
16,4
20,2
37
9,5
< 1000
1000 - 2000
2000 - 3000
3000 < 4000
4000 < 5000
5000 - 6000
> 6000
28
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 13-Dec 13 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149669 - ID 427858101
Jan 13-
Dec 13
Jan 14-
Dec 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Jan 13-
Dec 13
Jan 14-
Dec 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100
63,4
36,6
58,8
41,2
53,5
46,5
53,6
46,4
58,5
41,5
59,3
40,7
59,3
40,7
52,7
47,3
48
52
48,2
51,8
45,3
54,7
44
56
47,4
52,6
50,4
49,6
51,6
48,4
42,3
57,7
Total Retail
Agentes
29
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149728 - ID 427858260
Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Total HIPER+SUPER ELECTRO CH. OFFICIAL DELEAR
672 530 364 386 367 427 36 28 21 19 15 17 277 218 131 138 135 185 359 284 213 229 218 225
-21 -31 6 -5 16 -22 -25 -9 -24 15 -21 -40 6 -2 37 -21 -25 7 -5 3
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
41,1
20,7
9,8
28,4
39,6
19,6
11,6
29,2
34,4
19,7
14,1
31,8
34,7
22,5
11,1
31,7
35
23,7
6,4
34,9
42,2
20,8
6,7
30,2
93,5
4,7
93,7
4,9
94,6
4,5
93,3
5,4
91,4
7
92,1
7
87,6
2,7
9,7
84,2
3,2
12,6
80,8
2,9
16,3
84
2,4
13,6
85,2
2,6
12,2
89
9,1
38,8
15,7
45,4
36,5
18,8
44,6
33,7
21,9
44,3
37,9
16,8
45,2
40
8,7
51,3
39,5
10,7
49,8
POST PAGO
PRE PAGO
CATER
SIM FREE
30
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
4. Tipo de Plan
31
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149722 - ID 427858254
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
65,3
34,7
68,8
31,2
69,5
30,5
68,8
31,2
66,2
33,8
66,5
33,5
69,9
30,1
72,4
27,6
73
27
73,8
26,2
74,5
25,5
74,5
25,5
72,9
27,1
70,6
29,4
72,5
27,5
77,4
22,6
PREPAY
POSPAY
32
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
PACK POSTPAY, PACK PREPAY, PACK VARIABLE Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149723 - ID 427858255
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
21,8
27,7
50,5
33,8
16
50,2
35,2
16,6
48,2
32,4
19,2
48,3
30
21,5
48,5
34,4
16,9
48,6
36,5
9,8
53,7
36,1
11,7
52,3
27,2
20,6
52,2
37,7
13,3
49
39,8
11,5
48,7
36,2
15,2
48,5
32,5
18,3
49,2
39,4
14,1
46,5
40,8
8,7
50,5
38,9
10,7
50,4
POST PAGO
PRE PAGO
CATER
33
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149725 - ID 427858257
Dec
14
Jan
15
Feb
15
Mar
15 Apr 15
May
15
Dec
14
Jan
15
Feb
15
Mar
15 Apr 15
May
15
Dec
14
Jan
15
Feb
15
Mar
15 Apr 15
May
15
Dec
14
Jan
15
Feb
15
Mar
15 Apr 15
May
15
Dec
14
Jan
15
Feb
15
Mar
15 Apr 15
May
15
Total CLARO MOVISTAR PERSONAL SIM FREE
672 530 364 386 367 427 130 128 109 105 95 93 75 73 53 61 55 49 189 118 75 84 87 104 276 210 125 134 128 180
-21 -31 6 -5 16 -1 -15 -4 -10 -2 -4 -27 15 -10 -12 -38 -36 12 3 19 -24 -40 7 -4 40
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
41,1
20,7
9,8
28,4
39,6
19,6
11,6
29,2
34,4
19,7
14,1
31,8
34,7
22,5
11,1
31,7
35
23,7
6,4
34,9
42,2
20,8
6,7
30,2
30,8
21,5
47,7
26,6
28,4
44,9
25,7
29,9
44,3
28,9
23,3
47,8
35,3
13,6
51
32,8
14,8
52,3
23,3
20,1
56,7
34
17,1
48,9
31,3
18
50,8
35,5
15,6
48,9
30,2
8,1
61,7
37,3
14,2
48,5
43,2
11,8
44,9
38,2
10,6
51,2
35,8
11,9
52,3
41,1
10,1
48,7
42,3
6,4
51,3
38,9
7,6
53,6
100 100 100 100 100 100
POST PAGO
PRE PAGO
CATER
SIM FREE
34
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149726 - ID 427858258
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Total POST PAGO PRE PAGO CATER SIM FREE
672 530 364 386 367 427 191 155 116 123 128 129 66 62 51 43 23 29 139 104 72 87 87 89 276 210 125 134 128 180
-21 -31 6 -5 16 -19 -25 6 5 0 -6 -16 -17 -45 23 -26 -31 21 0 2 -24 -40 7 -4 40
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
41,3
28,2
11,2
19,3
39,9
22,3
13,7
24,2
34,7
20,7
14,6
30
35,1
21,9
15,9
27,1
35,3
23,8
15,1
25,8
42,6
24,4
11,4
21,7
44,7
22,4
32,4
39,1
23
37,2
34
23,3
41,8
33,6
24,5
40,9
34,9
26,6
37,7
43,2
18,3
37,6
34,1
23,1
42,5
20,3
20,2
59,1
17,5
18,6
63,5
20
22,4
57,1
24,1
19,2
55,3
27,4
24
47,7
58,8
12,6
28,6
43,4
23,8
32,8
37,6
23,2
39,1
40,1
25
34,9
42,4
19,2
38,4
45,4
20,4
34,2
100 100 100 100 100 100
CLARO
MOVISTAR
PERSONAL
SIM FREE
35
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor J 14-M 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149727 - ID 427858259
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
PRE+POS PACK PREPAY PACK POSTPAY
1.649 858 256 216 167 165 152 158 585 208 66 62 51 43 23 29 1.064 650 191 155 116 123 128 129
-48 -70 -16 -23 -1 -8 4 -64 -68 -6 -16 -17 -45 23 -39 -71 -19 -25 6 5 0
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
42,3
23,7
34
33,2
22,5
43,5
42
22,6
35
33,7
22,2
43,4
28,9
21,9
48,5
30,1
23,9
45,1
33,2
25,5
40,4
40,3
19,4
39,4
27
20,8
52,2
21
20,7
57,8
34,1
23,1
42,5
20,3
20,2
59,1
17,5
18,6
63,5
20
22,4
57,1
24,1
19,2
55,3
27,4
24
47,7
50,7
25,2
24
37,1
23,1
38,9
44,7
22,4
32,4
39,1
23
37,2
34
23,3
41,8
33,6
24,5
40,9
34,9
26,6
37,7
43,2
18,3
37,6
CLARO
MOVISTAR
PERSONAL
SIM FREE
36
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
5. Segmentos
37
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor J 14-M 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149650 - ID 427858082
J 14-M 14 J 15-M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 J 14-M 14 J 15-M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
26
74
8,8
91,2
10,2
89,8
10,3
89,7
12,1
87,9
10,5
89,5
6,9
93,1
4,3
95,7
8,8
91,2
2,3
97,7
3,7
96,3
2,9
97,1
3,5
96,5
2,9
97,1 98,3 99,1Smartphones
Mobilephones
38
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149769 - ID 427858301
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
15
4,1
69,9
11
6,7
90
2,3
7
89,1
3,1
7,3
88,7
2,9
9
87
2,9
8,3
88
2,6
5,6
91,4
3,5
94,8
4
3,2
87,3
5,4
96,8
2,5
95,8 96,3
2,4
95,7 96 97 98,5
QWERTZ/QWERTY
TOUCH ONLY
TOUCH+QWERTY
3x4 KEY
Others
39
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149814 - ID 427858346
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
4,1
10,9
28,9
20,3
22,4
3,8
5
4,7
3,9
10
44,5
19,9
14
4,3
3,2
10,2
37,8
21,1
18,9
3,9
3,2
3,7
9,9
37,6
23,6
16,9
4,8
4,3
7,9
37,9
24,2
15,6
6,2
4,3
7,9
43
19,7
15,2
5,5
2,3
4,2
9,5
52,2
16
11,9
3,5
3,2
14,3
53,5
15
9,6
14,3
23,9
34,5
12,1
11,7
11,1
17,2
49,7
12,9
6,4
10,2
17,2
45,5
15
8,7
11,6
17,2
44,3
16,5
7,8
13,4
15,2
43,9
16,8
7,2
12,4
14,7
48,8
13,6
7
10,7
15,7
56,1
10,2
5,4
8,2
22,1
55,1
8
4,4
CIF
VGA
1,3 MP
2 MP
3 MP
4-5 MP
5-8 MP
>8 MP
40
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 25306898 - ID 451875911
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
18,3
81,1
15,5
10,3
74,2
11,2
4,9
83,8
10,4
6,9
82,7
11,8
9,1
79,1
17,4
11,1
71,5
17,2
13,6
69,2
21,7
12,1
66,2
7,8
90,4
14,6
16,2
69,2
6,3
10,4
83,3
6,4
13,3
80,3
8,1
16,4
75,5
18
16,6
65,4
17,3
19,1
63,6
22,9
16,3
60,9
3G
4G
Others
41
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
6. Marcas
42
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Growth_% Apr 15-> May 15
UNITS,VALUE,PRICE
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149684 - ID 427858216
UNITS VALUE PRICE
Growth_% Apr 15-> May 15
Total
ALCATEL
HUAWEI
JOY MOBILES
LG
MOTOROLA
NOKIA
SAMSUNG
SONY/S.E
16,30 25,55 7,96
19,35 51,84 27,23
-0,53 -2,97 -2,45
-100,00 -100,00 -100,00
23,82 24,12 0,24
9,70 11,01 1,20
-0,92 6,98 7,98
19,19 30,55 9,53
-6,95 -8,29 -1,44
UNITS VALUE PRICE
Jan 14-May 14 -> Jan 15-May 15
Total
ALCATEL
HUAWEI
JOY MOBILES
LG
MOTOROLA
NOKIA
SAMSUNG
SONY/S.E
-31,00 13,92 65,11
260,63 789,39 146,62
100,40 396,20 147,61
-38,20 29,88 110,15
2,69 70,61 66,15
-45,89 -2,07 80,96
-43,13 -18,08 44,05
12,80 99,18 76,58
UNITS VALUE PRICE
May 14-> May 15
Total
ALCATEL
HUAWEI
JOY MOBILES
LG
MOTOROLA
NOKIA
SAMSUNG
SONY/S.E
-33,79 1,11 52,70
317,03 673,59 85,50
35,67 185,34 110,31
-49,41 6,99 111,46
-6,31 42,93 52,56
-45,90 -2,58 80,08
-49,21 -29,57 38,65
-36,13 -1,46 54,30
43
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149682 - ID 427858214
Jan 14-May 14 Jan 15-May 15 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
3.007 2.074 645 664 598 612 545 821 447 672 530 364 386 367 427
-31 3 -10 2 -11 51 -46 50 -21 -31 6 -5 16
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
48,9
24,8
7
12,4
2,2
3,3
40,3
19,4
10,4
11,1
3,1
5,7
50,1
21,1
9,1
12,9
49,7
19,8
8,2
15,6
48,4
18,4
10,9
15,8
50,1
15,7
10,5
17,1
2,5
49,5
16,9
10,6
15,8
51,5
16
7,1
18,4
48,1
13,6
9,5
19,8
2,3
43,2
13,9
10
20,5
3,1
3,1
3,6
42,3
17,4
8,2
16,1
3,4
4,6
4,4
42,1
22
6,5
11,4
3,2
5,4
3,9
40,5
21,5
11,3
7,4
3,3
6,4
2,3
2,5
37,5
20,2
13,7
9,2
3
6,2
3,7
38,4
17,2
12,9
2,6
9,8
2,6
6,3
ALCATEL
ARCHOS
BGH
BLACKBERRY
HUAWEI
LG
MICROSOFT
MOTOROLA
NOKIA
PHILIPS
SAMSUNG
SONY/S.E
Others
44
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor J 14-M 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149680 - ID 427858212
J 14-M 14 J 15-M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 J 14-M 14 J 15-M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
48,9
24,8
7
12,4
3,3
40,3
19,4
10,4
11,1
3,1
5,7
2,3
43,2
13,9
10
20,5
3,1
3,1
3,6
42,3
17,4
8,2
16,1
3,4
4,6
4,4
42,1
22
6,5
11,4
3,2
5,4
3,9
40,5
21,5
11,3
7,4
3,3
6,4
2,3
2,5
37,5
20,2
13,7
9,2
3
6,2
3,7
38,4
17,2
12,9
2,6
9,8
2,6
6,3
3,4
59
14,1
8,6
10,8
5,9
42,5
12,1
13
12,2
2,7
5,2
4,4
44,7
9,3
12,5
20,2
2,4
2,9
6,5
43,7
10,9
10,4
17,3
2,8
4,2
8,8
42,9
2,6
13,7
7,6
13,3
2,7
5,2
7,3
42,2
13,6
14,2
8,4
3,1
5,5
4,4
40,9
12,4
17,3
10,5
2,8
5
3,4
3,2
42,6
10,6
15,3
2,4
10,3
6
ALCATEL
ARCHOS
BGH
BLACKBERRY
HUAWEI
LG
MICROSOFT
MOTOROLA
NOKIA
PHILIPS
SAMSUNG
SONY/S.E
Others
45
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149698 - ID 427858230
Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Total HIPER+SUPER ELECTRO CH. OFFICIAL DELEAR
672 530 364 386 367 427 36 28 21 19 15 17 277 218 131 138 135 185 359 284 213 229 218 225
-21 -31 6 -5 16 -22 -25 -9 -24 15 -21 -40 6 -2 37 -21 -25 7 -5 3
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
2,3
43,2
13,9
10
20,5
3,1
3,1
3,6
42,3
17,4
8,2
16,1
3,4
4,6
4,4
42,1
22
6,5
11,4
3,2
5,4
3,9
40,5
21,5
11,3
7,4
3,3
6,4
2,5
37,5
20,2
13,7
9,2
3
6,2
3,7
38,4
17,2
12,9
2,6
9,8
2,6
6,3
5,5
40,8
3,1
11,8
6,2
23,5
3,2
4,8
37,8
4,5
15,1
4,4
20,6
2,9
5,4
3,5
4,4
41,3
4,4
14,5
2,9
16,3
4
6,7
4,2
3
41,2
6
18,2
2,4
12,9
4,8
5
4,3
39,8
7,4
20,2
10,5
4,7
3,9
5,2
7,2
31,1
6,3
17,6
9,9
6,9
5,4
5,5
6,9
3,6
3,3
41,8
2,5
6,9
9,6
25,1
3
2,8
2,8
5,1
38,5
3,2
9,5
9,8
20,3
3,4
5,1
3,6
9,8
36,2
4,2
10,2
5,7
17,2
2,9
2,5
6,5
4,8
5,8
36,3
11
11
9,7
3,6
3,4
10,2
5,4
36,2
3,3
12,1
17,7
2,3
5,4
4,6
3,7
7,5
7
39,5
10,5
14,9
2,7
7,3
3
2,5
7,3
44,6
19,6
10,7
16,6
3,3
3,3
2,7
45,7
23,7
7,4
12,5
3,5
4,1
45,9
29,9
7,3
7,3
3,5
4,6
2,9
42,9
28,2
12,3
5,5
3,2
4,2
3,1
38,1
25,3
12
11,5
5,4
3,2
38,1
22,7
12,1
2,7
11,9
5,5
ALCATEL
ARCHOS
BGH
BLACKBERRY
HUAWEI
LG
MICROSOFT
MOTOROLA
NOKIA
PHILIPS
SAMSUNG
SONY/S.E
Others
46
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor J 14-M 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149687 - ID 427858219
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
J 14-
M 14
J 15-
M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Grand Total Smartphones Mobilephones
3.007 2.074 672 530 364 386 367 427 2.225 1.892 603 475 320 345 342 409 782 183 69 55 44 41 25 18
-31 -68 -21 -31 6 -5 16 -15 -68 -21 -33 8 -1 20 -77 -62 -21 -19 -7 -38 -28
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
48,9
24,8
7
12,4
3,3
40,3
19,4
10,4
11,1
3,1
5,7
43,2
13,9
10
20,5
3,1
3,1
3,6
42,3
17,4
8,2
16,1
3,4
4,6
4,4
42,1
22
6,5
11,4
3,2
5,4
3,9
40,5
21,5
11,3
7,4
3,3
6,4
2,5
37,5
20,2
13,7
9,2
3
6,2
3,7
38,4
17,2
12,9
2,6
9,8
2,6
6,3
2,5
54,3
14,8
8,6
14,6
3,5
42,5
15
10,8
11,8
3,4
6
2,5
45,9
9,4
10,6
20,9
3,5
3,3
4
45
12,1
8,6
17,2
3,8
4,9
4,9
45,8
15,6
6,5
12,3
3,6
5,9
4,2
43,3
16,3
11,9
7,9
3,6
6,7
2,6
38,8
16,9
14,2
9,6
3,2
6,6
3,8
39,6
15,2
12,8
2,7
10
2,7
6,6
33,3
53,2
2,4
6,3
17,1
65,6
7,1
4,7
2,7
19,6
54,1
4,7
16,6
19,1
63,9
5,4
6,4
15,7
68,3
6,1
4,7
3,4
16
65,8
6,3
2,8
4,3
20,2
65,8
7,1
4,1
12,6
63,3
15,8
5,1
ALCATEL
ARCHOS
BGH
BLACKBERRY
HUAWEI
LG
MICROSOFT
MOTOROLA
NOKIA
PHILIPS
SAMSUNG
SONY/S.E
Others
47
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Price ARS
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149717 - ID 427858249
Jan 14-May 14 Jan 15-May 15 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
500
1.000
1.500
2.000
2.500
3.000
3.500
Pric
e A
RS
2.152
3.085
2.4252.465
2.648
2.544
2.639
2.685
2.896
2.862
2.998
2.9873.009
3.116
3.300
585
766
652
705 710
669 686
752
771
954
794
785 769747
663
Smartphones
Mobilephones
48
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
SMART+MOBILEPHONES Argentina Panel Market Wo ITDistributor May15
TOP 20
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149848 - ID 427858380
May 15 May 15 May 15 May 15 May 15 May 15 May 15 May 15
Sales Units% PRICE ARS/UN. Sales Units% PRICE ARS/UN. Sales Units% PRICE ARS/UN. Sales Units% PRICE ARS/UN.
TOTAL MCDO CLARO MOVISTAR PERSONAL
SAMSUNG,GALAXY CORE 2 G355H
NOKIA,LUMIA 530
SAMSUNG,GALAXY YOUNG 2 G130
MOTOROLA,MOTO E XT1021
NOKIA,LUMIA 635 LTE
SAMSUNG,GALAXY FAME LITE S6790 NFC
SAMSUNG,GALAXY GRAND 2 G7100
MOTOROLA,MOTO G XT1040 8GB LTE
SAMSUNG,GALAXY POCKET NEO S5310
SAMSUNG,GALAXY GRAND 8GB I9060
Sub Total
Total
8 4.250 3.288
6 1.966 9 1.698 12 1.592
5 1.508 12 1.343 2 1.730 6 1.465
5 2.993 5 2.699 2.679 6 2.250
5 2.439 4 3.104 19 2.114 5 2.501
4 1.516 13 1.380 1.612 4 1.579
4 5.825 4.706 8 4.332
3 4.662 7.799 7 4.337
2 1.282 6 1.251 1 1.224 2 1.271
2 5.645
42 3.080 41 1.686 32 1.984 50 2.567
100 3.188 100 2.337 100 2.426 100 2.710
49
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
7. Smartphones
50
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
Smartphones Argentina Panel Market Wo ITDistributor May 14 - May 15
Ths. Sales Units,Mio. Sales Value
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149927 - ID 427858436
May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
2.425 2.465 2.648 2.544 2.639 2.685 2.896 2.862 2.998 2.987 3.009 3.116 3.300Price ARS
Ths. Sales Units
Mio. Sales Value
522549
501 521477
743
399
603
475
320 345 342
409
1.266,71.354,3 1.327,5 1.325,4 1.259,3
1.993,9
1.155,4
1.725,6
1.424,3
956,81.039,0 1.065,6
1.349,6
51
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
Smartphones Argentina Retail Market Wo ITDistributor Jan 14-May 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149943 - ID 427858437
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Jan 14-
May 14
Jan 15-
May 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
30,5
28,1
18,9
22,4
39,4
21,6
13,9
25,1
42,6
28,1
10,7
18,7
42,1
21,1
13,3
23,5
37,1
19,4
13,9
29,6
36,4
20,3
16
27,2
36,1
22,6
15,4
25,9
43,5
24,1
11,3
21,1
44,4
21,8
16,1
17,7
49,2
17,9
11,4
21,6
51
23,1
9,3
16,7
51,2
16,5
11,3
21,1
47,4
15,3
11,3
26
45,6
16,8
13,4
24,3
44,8
19,4
12,9
22,8
54,9
20,6
8,7
15,8
CLARO
MOVISTAR
PERSONAL
SIM FREE
52
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
Smartphones Argentina Retail Market Wo ITDistributor Growth_% Apr 15-> May 15
UNITS,VALUE,PRICE
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149945 - ID 427858438
UNITS VALUE PRICE
Growth_% Apr 15-> May 15
Total
CLARO
MOVISTAR
PERSONAL
SIM FREE
19,60 26,65 5,90
-2,42 -12,13 -9,95
-11,67 -15,01 -3,78
27,26 34,26 5,51
43,90 55,18 7,83
UNITS VALUE PRICE
Jan 14-May 14 -> Jan 15-May 15
Total
CLARO
MOVISTAR
PERSONAL
SIM FREE
-14,97 21,88 43,34
-4,81 48,36 55,85
-37,65 -14,94 36,42
-34,69 0,25 53,50
9,75 35,37 23,35
UNITS VALUE PRICE
May 14-> May 15
Total
CLARO
MOVISTAR
PERSONAL
SIM FREE
-21,70 6,55 36,08
-25,78 -3,43 30,12
-60,05 -48,25 29,52
-26,55 9,73 49,39
13,77 30,57 14,77
53
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
Smartphones Argentina Panel Market Wo ITDistributor Jan 14-May 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23185051 - ID 428137597
Jan 14-May 14
Jan 15-
May 15 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
2.225 1.892 522 549 501 521 477 743 399 603 475 320 345 342 409
-15 5 -9 4 -8 56 -46 51 -21 -33 8 -1 20
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
61,2
35,7
3,1
55,2
40,4
4,5
63,6
33,8
2,7
65,5
31,5
2,9
57,4
38,4
4,2
56,9
39,2
3,9
59,2
37,6
3,2
54,7
40,8
4,5
53,1
41,4
5,5
53
41,9
5,1
52,1
43
5
56,3
38,2
5,6
58,2
37,1
4,7
58,9
37,6
3,5
52,3
44,1
3,6
HIPER & SUPER
ELECTRO CH.
OFFICIAL DELEAR
54
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
Smartphones Argentina Panel Market Wo ITDistributor J 14-M 14 - May 15
Sales Units %,Sales Value %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23183381 - ID 428138439
J 14-M 14 J 15-M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 J 14-M 14 J 15-M 15 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
Sales Units % Sales Value %
100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100TotalTotal
2,5
54,3
14,8
8,6
14,6
3,5
42,5
15
10,8
11,8
3,4
6
2,5
45,9
9,4
10,6
20,9
3,5
3,3
4
45
12,1
8,6
17,2
3,8
4,9
4,9
45,8
15,6
6,5
12,3
3,6
5,9
4,2
43,3
16,3
11,9
7,9
3,6
6,7
2,4
2,6
38,8
16,9
14,2
2,3
9,6
3,2
6,6
3,8
39,6
15,2
12,8
2,7
10
2,7
6,6
3,7
62
9,7
9,2
11,2
6
43,1
10,7
13,2
12,3
2,8
5,2
4,6
45,9
7,2
12,9
20,4
2,5
3
6,7
44,5
9,2
10,6
17,6
2,8
4,3
9,1
43,9
2,6
11,6
7,7
13,6
2,8
5,3
7,5
43
11,9
14,5
8,6
3,2
5,6
4,4
41,3
11,5
17,4
10,6
2,8
5,1
3,4
3,2
42,8
10,1
15,2
2,4
10,4
6,1
ALCATEL
ARCHOS
BGH
BLACKBERRY
HUAWEI
LG
MICROSOFT
MOTOROLA
NOKIA
PHILIPS
SAMSUNG
SONY/S.E
Others
55
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
Smartphones Argentina Retail Market Wo ITDistributor Dec 14 - May 15
Sales Units %
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149959 - ID 427858442
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Dec
14
Jan
15
Feb
15
Mar
15
Apr
15
May
15
Total CLARO MOVISTAR PERSONAL SIM FREE
603 475 320 345 342 409 113 112 95 94 88 86 64 63 45 55 53 46 169 100 62 70 77 98 257 200 119 126 123 177
-21 -33 8 -1 20 -1 -15 -1 -6 -2 -1 -30 24 -5 -12 -41 -38 13 10 27 -22 -41 6 -2 44
Sales Ths. UnitsSales Ths. Units
Growth +/- %Growth +/- %
28,5
20,8
14,5
14,3
8,6
7,6
5,6
32,9
17,7
14,4
16,5
5,8
8,2
4,4
31,5
17
14,3
17,8
6,8
9
3,7
31
21,1
13,7
15,8
6,8
8
3,6
34,3
21,6
13
14,2
7,5
6,2
3,2
40,5
19,5
13,1
10,6
6,3
7,9
28
16,9
8,1
13,5
7,6
18,9
6,9
32,2
14,2
5,8
19
6,8
15,9
6,1
29,5
11,5
7,2
23,2
9,2
14,6
4,7
27,8
15,9
6,2
20,3
10,2
13,8
5,8
28,1
17
7,8
14,6
11,8
13,9
6,8
19,3
16,9
8,1
13,1
11,7
27,2
3,6
20,7
19
16,9
16,8
8,2
10
8,5
23,2
16,8
20,9
15,8
6,7
9,9
6,7
16,3
17,2
19,9
23,7
6,7
11,1
5,1
20,3
18,1
16,1
23
7,1
10,5
4,9
25,1
15,9
13,3
28,5
8,7
5,3
3,2
17,9
21,4
20,3
21,4
9
5
5,1
12,9
24,6
17,6
15,4
8,4
9,2
11,9
16,2
15,9
14,5
20,2
10,4
13,2
9,6
16,4
15,5
14,6
19,3
12,3
14,3
7,6
19
17,1
16,4
17,5
12,2
12,1
5,7
24,6
18,4
17
16,1
12,7
7,3
3,8
27,7
19,2
15,9
17
11,2
6,3
2,8
41
20,6
14,7
13,3
9,3
44,8
20,9
17,1
13,5
2,6
46,6
22
17,7
10,6
44,8
28,5
16,7
8,3
48,6
29,3
14,3
6,6
63,8
20,5
12
3
< 900
900 - 1200
1200 - 1500
1500 - 2000
2000 < 2500
2500-3500
> 3500
56
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
Smartphones Argentina Retail Market Wo ITDistributor Jan 14-May 14 - May 15
Price ARS
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23149961 - ID 427858443
Jan 14-May 14 Jan 15-May 15 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15
1.600
1.800
2.000
2.200
2.400
2.600
2.800
3.000
3.200
3.400
3.600
3.800
4.000
4.200
Pric
e A
RS
1.700
2.650
1.903
1.997
2.083 2.168
2.396
2.685
2.563 2.550
2.690
2.629
2.688
2.749
2.476
1.850
2.523
1.946
2.134
2.6332.602
2.485
2.177
2.590
2.491
2.535
2.417
2.507
2.619
2.520
1.659
2.547
1.892
1.982
2.098
1.996
2.102 2.135
2.408
2.355 2.340
2.354
2.478
2.679
2.826
3.125
3.854
3.630
3.590
3.395
3.169
3.2773.333
3.446
3.427
3.646
3.817
3.767
3.864
4.166
CLARO
MOVISTAR
PERSONAL
SIM FREE
57
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
Smartphones Argentina Retail Market Wo ITDistributor May15
TOP 20
© GfK 2015 - All rights reserved | 7/2015
PRJ 57381 - RG 4054169 - RP 23150007 - ID 427858445
May 15 May 15 May 15 May 15 May 15 May 15 May 15 May 15
Sales Units% PRICE ARS/UN. Sales Units% PRICE ARS/UN. Sales Units% PRICE ARS/UN. Sales Units% PRICE ARS/UN.
TOTAL MCDO CLARO MOVISTAR PERSONAL
SAMSUNG,GALAXY CORE 2 G355H
NOKIA,LUMIA 530
SAMSUNG,GALAXY YOUNG 2 G130
MOTOROLA,MOTO E XT1021
NOKIA,LUMIA 635 LTE
SAMSUNG,GALAXY FAME LITE S6790 NFC
SAMSUNG,GALAXY GRAND 2 G7100
MOTOROLA,MOTO G XT1040 8GB LTE
SAMSUNG,GALAXY POCKET NEO S5310
SAMSUNG,GALAXY GRAND 8GB I9060
Sub Total
Total
7,8 4.249,6 0 3.288
6 1.965,6 9,3 1.697,8 12,7 1.592,2
5 1.508,3 13,2 1.343,4 1,9 1.729,9 6,1 1.465,3
4,9 2.993,1 5 2.699,3 0 2.679 6,6 2.249,8
4,8 2.438,6 4,8 3.103,8 20,3 2.114,5 5,7 2.500,7
4,4 1.516,4 14,5 1.379,7 0,3 1.611,8 4 1.578,7
3,9 5.825 0,2 4.705,6 8,4 4.332,1
2,8 4.661,6 0,2 7.799 7,3 4.336,8
2,1 1.282,3 6,7 1.250,6 1,3 1.223,9 1,8 1.271,2
1,7 5.645,3
43,5 3.079,7 44,2 1.685,6 33,5 1.984,1 52,7 2.567
100 3.299,9 100 2.475,7 100 2.519,9 100 2.826,1
58
MERCADO TOTAL Argentina Argentina Panel Market (SIN AGENTES OFICIALES) Oct 12 - Oct 14
Ths. Sales Units,Mio. Sales Value
© GfK 2014 - All rights reserved | 12/2014
PRJ 47264 - RG 3548479 - RP 22904511 - ID 425415012
Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14
1.319 1.552 1.576 1.472 1.525 1.543 1.595 1.579 1.589 1.605 1.732 1.786 1.730 2.000 2.152 2.128 2.003 2.164 2.380 2.775 2.602 2.295 2.463 2.662 2.621Price ARS
Ths. Sales Units
Mio. Sales Value
2.620
1.920
2.559
2.166
1.6841.823
1.712
2.354 2.405
2.603
2.087
1.807
2.749
1.905
2.776
2.226
1.4201.585 1.608
2.219
1.987 1.959
1.5851.435
2.358
3.457
2.979
4.034
3.189
2.5692.813 2.730
3.716 3.8224.178
3.6163.227
4.755
3.810
5.975
4.736
2.845
3.429
3.828
6.157
5.170
4.495
3.902 3.821
6.180
MUCHAS GRACIAS
Gonzalo PereyraRetail Analyst
gonzalo.pereyra@gfk.com
Juan Pablo PalmieriRetail Analyst
juan.palmieri@gfk.com
Para descubrir más información, por favor visite www.gfk.com
top related