1 principles of aavtc food styling and photography copyright © texas education agency, 2012. all...

Principles of AAVTC

Food Styling

Photography

Food Styling What does that strange term mean? How does it relate to graphic design? Do people really do that for a living?

Food Styling Is Aesthetics

When food is styled, it is made to look better. Just like your hair is styled or clothing is made to appear more “put together” by a stylist!

Food Stylists

• Food stylists prepare foods to look like art.

• Then the ad artists take it from a very nice photograph…

…to a finished magazine cover.

See favorite recipes inside!

Food stylists work with photographers Highly specialized profession Food styling is fun and challenging

There are boundless ways to do your job creatively

Photographers are your best buddies You must form professional

alliances with photographers or do the

photography yourself!

Shortening is ice cream?

The food in ads

would not taste

very good if

you ate it...

Did you ever wonder why the food on the restaurant menu looks so much better than what the waitress brings to the table?

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Some other “Tricks of the Trade”

Glycerin makes glasses look frosted cold whenit is sprayed onthe outside.

Meat has grill marks

painted on and it is

often photographed cold.

Rolls and Breads: Covered in varnish or shellac

Sometimes bread is covered with fine cracker crumbs…

Whipped cream is shaving cream mixed with vanilla frosting…

You might want to show a recipe during the preparation

This works particularly well to sell a product that is normally thought of as a “home cooked” specialty, such as baked goods and comfort foods. Don’tbe afraid to throw in some of the ingredients onto your tabletop!

All foods are photographed cool or cold, even syrups…

Sometimes it is more

important when you shoot the food than what the food is.

Capturing that perfect drip of chocolate!

You can make it as complex…

…or as simple as you wish.

If you go for simplicity, design it impressively well.

This is a lime…

…a mirroredsurface…

…glycerin…

…a wellthought out shadow…

You can shoot food as a background object.

Add Your Ideas.

Choose your food product You are about to become a food stylist and

photographer! Choose a food product to advertise

“I LikeTheseBell

Peppers!”

The Procedures: Step one – the decision: choose your

weapon!

Think about what you will enjoy photographing and what will be within your grasp. Do not over-commit at this point.

Step two – meet with your group about what you would like to work on together. Be creative!

Step three – train on the camera Classroom presentation Hands on guided practice

Step four – the shoot Once you have completed training on the

digital camera, be sure you have made a very thorough list with your group about what to bring.

Plan for materials. Plates, garnish, tableware, cloths, and the like.

Plan lighting. Practice with the lights and the stands to get the

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Remember, have fun and let your creativity take over.

An understanding of food styling can add to your worth as a graphic design employee!

Images and other multimedia content used with permission. 27

1 principles of aavtc food styling and photography copyright © texas education agency, 2012. all...

multimedia content

food stylists work

nice photograph slide

ice cream

whipped cream

comfort foods

baked goods

trade glycerin

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