1 it: the digital enterprise enabler shantanu narayen executive vice president worldwide products...

IT: The Digital Enterprise Enabler

Shantanu NarayenExecutive Vice PresidentWorldwide Products

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Adobe Overview

20 years of software leadership One of the world’s largest software

companies Offices in over 25 countries Products localized into 21 languages Annual revenues exceeding $1.2

billion

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Adobe: 20 Years of Innovative Solutions

19821985 1990 1995 2000 2005

IT: The Digital Enterprise Enabler

Enabling the Enterprise Innovating in the Digital

Enterprise

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ROI From Back-Office Automation

Many companies cite 5-8 month payback period from ERP implementation

ERP

Source: Xebusiness

GM midsize car production

Slashed from 39 hours to 18.9 hours

50% time savings

JIT

Source: Fortune Magazine, 10/17/94

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ROI Is Lagging in the Front Office

CRM solutions have made some headway automating customer-facing activities

Still too many paper documents Knowledge workers need better

information access and collaboration tools

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Hidden Information Assets

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Keeping Everyone on the Same Page

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Closing the Gaps

ManualProcesses

ManualProcesses

WebWeb PrintPrint ArchiveArchive

SCMSCM ERPERP EAIEAI CRMCRM

PortalPortal

Document Pipe

The Integrated Transaction System

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Moving to a Digital EnterpriseMarket Trends

Automate manual processes

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Moving to a Digital Enterprise Market Trends

Automate business processes Enable collaboration

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Moving to a Digital Enterprise Market Trends

Automate business processes Enable collaboration Allow interactive electronic

communication

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Moving to a Digital Enterprise Market Trends

Automate business processes Enable collaboration Allow interactive electronic

communication Ensure security and trust

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Benefits of the Digital Enterprise

Secure information across the value chain

Simplified interactions Better customer service Faster time to market Cost savings Environment for innovation

IT: The Digital Enterprise Enabler

Enabling the Enterprise Innovating in the Digital

Enterprise

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Driving Innovation in the Digital Enterprise

Tuning Transforming

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Innovation – Transforming

What is the “Zen”?

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Innovation – Transforming

What is the “Zen”? Do you have the “Zen Master”?

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Innovation – Transforming

What is the “Zen”? Do you have the “Zen Master”? Did you eliminate the antibodies?

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Innovation – Transforming

What is the “Zen”? Do you have the “Zen Master”? Did you eliminate the antibodies? Beware the “black holes”

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Innovation – Transforming

What is the “Zen”? Do you have the “Zen Master”? Did you eliminate the antibodies? Beware the “black holes” Don’t overanalyze the go-to-market

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Innovation – Transforming

What is the “Zen”? Do you have the “Zen Master”? Did you eliminate the antibodies? Beware the “black holes” Don’t overanalyze the go-to-market It’s obvious in hindsight

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Product #1

No existing product category No known market Inspired by a scrap paper bookmark Inventor himself asks, “What’s this

good for?”

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Post-It® Notes

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Product #2

No current product addressing this category

Sales response: “Who would use this thing?”

No customer request for this product Cannot create new documents No identified market segment

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Adobe Acrobat

IT: The Digital Enterprise Enabler

Enabling the Enterprise Innovating in the Digital

Enterprise

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