1 it: the digital enterprise enabler shantanu narayen executive vice president worldwide products...
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IT: The Digital Enterprise Enabler
Shantanu NarayenExecutive Vice PresidentWorldwide Products
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Adobe Overview
20 years of software leadership One of the world’s largest software
companies Offices in over 25 countries Products localized into 21 languages Annual revenues exceeding $1.2
billion
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Adobe: 20 Years of Innovative Solutions
19821985 1990 1995 2000 2005
IT: The Digital Enterprise Enabler
Enabling the Enterprise Innovating in the Digital
Enterprise
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ROI From Back-Office Automation
Many companies cite 5-8 month payback period from ERP implementation
ERP
Source: Xebusiness
GM midsize car production
Slashed from 39 hours to 18.9 hours
50% time savings
JIT
Source: Fortune Magazine, 10/17/94
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ROI Is Lagging in the Front Office
CRM solutions have made some headway automating customer-facing activities
Still too many paper documents Knowledge workers need better
information access and collaboration tools
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Hidden Information Assets
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Keeping Everyone on the Same Page
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Closing the Gaps
ManualProcesses
ManualProcesses
WebWeb PrintPrint ArchiveArchive
SCMSCM ERPERP EAIEAI CRMCRM
PortalPortal
Document Pipe
The Integrated Transaction System
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Moving to a Digital EnterpriseMarket Trends
Automate manual processes
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Moving to a Digital Enterprise Market Trends
Automate business processes Enable collaboration
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Moving to a Digital Enterprise Market Trends
Automate business processes Enable collaboration Allow interactive electronic
communication
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Moving to a Digital Enterprise Market Trends
Automate business processes Enable collaboration Allow interactive electronic
communication Ensure security and trust
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Benefits of the Digital Enterprise
Secure information across the value chain
Simplified interactions Better customer service Faster time to market Cost savings Environment for innovation
IT: The Digital Enterprise Enabler
Enabling the Enterprise Innovating in the Digital
Enterprise
bbc
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Driving Innovation in the Digital Enterprise
Tuning Transforming
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Innovation – Transforming
What is the “Zen”?
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Innovation – Transforming
What is the “Zen”? Do you have the “Zen Master”?
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Innovation – Transforming
What is the “Zen”? Do you have the “Zen Master”? Did you eliminate the antibodies?
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Innovation – Transforming
What is the “Zen”? Do you have the “Zen Master”? Did you eliminate the antibodies? Beware the “black holes”
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Innovation – Transforming
What is the “Zen”? Do you have the “Zen Master”? Did you eliminate the antibodies? Beware the “black holes” Don’t overanalyze the go-to-market
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Innovation – Transforming
What is the “Zen”? Do you have the “Zen Master”? Did you eliminate the antibodies? Beware the “black holes” Don’t overanalyze the go-to-market It’s obvious in hindsight
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Product #1
No existing product category No known market Inspired by a scrap paper bookmark Inventor himself asks, “What’s this
good for?”
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Post-It® Notes
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Product #2
No current product addressing this category
Sales response: “Who would use this thing?”
No customer request for this product Cannot create new documents No identified market segment
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Adobe Acrobat
IT: The Digital Enterprise Enabler
Enabling the Enterprise Innovating in the Digital
Enterprise
bbc
bcTools for the New
Work™