1 0.50.52. 2 process of planning analyse industry sources of competitive advantage analyse...

1

0.5” 0.52”

2

Process of Planning

Analyse industry

Sources of competitive advantage

Analyse competitors

Select strategy

Implementation plan include marketing plan

Build resilience

3

Customer PowerSupplier Power

New Entrants/Barriers

SubstitutionDr Mike Porters Industry Forces

JockeyingFor

Position

4

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

5

Re

ceiv

e I

nst

ruct

ion

s

Est

ima

te W

ork

loa

d

Dra

w S

che

me

Drg

s

An

aly

se S

olu

tion

Pro

du

ce F

ina

l Drg

s

Ma

na

ge

Ma

nu

fact

ure

6

Ratio Analysis

Quick Ratio = Current Assets – Stock Current Liabilities

PBIT = Profit Before Interest and Tax

Return on Capital Employed = Net Profit before Interest Total Capital Involved

Stock Turnover = Average Stock Value x 365 Total Cost of Sales

7

Business Strategy

DifferentiationPrice

Leadership

Focussed

TargetMarket

Wide

Narrow

Advantage

Unique Cost

8

Money Out

Mon

ey I

n Cash Cow

Problem Child

Rising Star

Dogs

HighLow

High

Low

Boston CG Matrix

9

Which Customers do you need?

Customers

Pro

duct

s Diversification

You are here

Product Development

MarketDevelopment

ExistingNew

New

Existing

10

Process

11

Marketing Plan

Product

Price

Promotion

Place

12

Resilience

Scenarios

Risk

Trigger

PESTE

Regular reviews