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Page 1: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

1

0.5” 0.52”

Page 2: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

2

Process of Planning

Analyse industry

Sources of competitive advantage

Analyse competitors

Select strategy

Implementation plan include marketing plan

Build resilience

Page 3: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

3

Customer PowerSupplier Power

New Entrants/Barriers

SubstitutionDr Mike Porters Industry Forces

JockeyingFor

Position

Page 4: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

4

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

Page 5: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

5

Re

ceiv

e I

nst

ruct

ion

s

Est

ima

te W

ork

loa

d

Dra

w S

che

me

Drg

s

An

aly

se S

olu

tion

Pro

du

ce F

ina

l Drg

s

Ma

na

ge

Ma

nu

fact

ure

Page 6: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

6

Ratio Analysis

Quick Ratio = Current Assets – Stock Current Liabilities

PBIT = Profit Before Interest and Tax

Return on Capital Employed = Net Profit before Interest Total Capital Involved

Stock Turnover = Average Stock Value x 365 Total Cost of Sales

Page 7: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

7

Business Strategy

DifferentiationPrice

Leadership

Focussed

TargetMarket

Wide

Narrow

Advantage

Unique Cost

Page 8: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

8

Money Out

Mon

ey I

n Cash Cow

Problem Child

Rising Star

Dogs

HighLow

High

Low

Boston CG Matrix

Page 9: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

9

Which Customers do you need?

Customers

Pro

duct

s Diversification

You are here

Product Development

MarketDevelopment

ExistingNew

New

Existing

Page 10: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

10

Process

Page 11: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

11

Marketing Plan

Product

Price

Promotion

Place

Page 12: 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing

12

Resilience

Scenarios

Risk

Trigger

PESTE

Regular reviews


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